Some basic principles of Visual Design.

1. Visual Design Basics
Making your message sizzle!

2. Let’s meet the stars...

3. Mr. Vector

5. Miss. Raster

7. Design Values

8. Simplicity

9. Clarity

10. Unclutteredness

11. Our Purpose

12. Create ‘Aha!’

13. Provoke ‘Thought’

14. Evoke Emotion

15. How we do it...

16. Leading the eye

17. Tips

18. Contrast

22. 100
75
50
25
0
USA Canada Mexico Brazil Argentina Guatemala
Carbon Footprint in the Americas

23. Full Bleed Images

24. Adventure
•Hiking
•Kayaking
•Trekking
•Rapelling
•Kayaking
•etc

25. Adventure

26. Bleed off the edges

33. Aspect Ratio

36. Low Resolution Images

37. Opening Address

38. Opening Address
Roy Sing ham

39. Entertainment

40. Entertainment

41. Entertainment

42. Be consistent

43. Big is good

46. Alpha

51. De-Noising

55. This man...

56. Rule of Thirds

59. g f
k h

60. g f
P oi nts
P ow er
k h

63. Meaning

64. Consulting is an ‘Art’

65. Typography

68. So, first things first
-- what are we
trying to achieve
here?

69. Expert
Informal Learning
Traditional Training
Novice
Time

70. Expert
Informal Learning
Training event
F
Traditional Training
Novice
Time

71. Expert
Informal Learning
Retention is lost
Training event
i
F
Traditional Training
Novice
Time

72. Expert
People reach mastery faster
G
Informal Learning
Retention is lost
Training event
i
F
Traditional Training
Novice
Time

73. Your Learning
10%
20%
70%

74. Your Learning
10%
20%
70%

75. Your Learning
10%
20%
70%
Real Experience
k

76. Your Learning
10%
Feedback &
b
20%
Observation
70%
Real Experience
k

77. Your Learning
Training
e
10%
Feedback &
b
20%
Observation
70%
Real Experience
k

78. YOU need to PAY me
SOME RANSOm

79. Simplify Reality

81. Simple≠Simplistic

82. ‘‘
Making the simple complicated is commonplace;
’’
making the complicated awesomely simple,
that’s creativity.
— Charles Mingus

83. That’s it folks!

84. Thank You