To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework. This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.

1. USER FIRST
User Experience
Sultan Shalakhti
Creative Director

2. MAKING
PEOPLE
WANT
THINGS
MAKING
THINGS
PEOPLE
WANT
FROM TO
Why UX?

3. USER FIRST
EXPERIENCE PROCESS

4. “Good design is obvious. Great
design is transparent.“ — Joe Sparano

5. User experience process
The process briefed in 6 steps comes after a deep understanding for some of the user experience theories to
name a few "design thinking, Lean UX, design languages experiences...etc.", In these steps, we apply Research
& Testing techniques to involve stakeholders, customers and users throughout creating digital product
process.

6. IDEATION
Conception Idea IncubationOpportunity Invention
Ideation explores big ideas and boils them down.
Our process starts with
ideation. We explore your
opportunities, recognize the
big idea, imagine it in action,
and map it out as long as
leading amongst endless
possibilities.
Narrowing the possibilities,
we build a scope through
scenario sketching, concept
breeding and exploring
experiences. We help you
answer the question of rating
and determine viability.
Ideation takes shape,
concept incubation makes
the idea sensible. We help
you choose which idea go
forward and define what
success would look like.
• Opportunity Exploration.
• Experience Opinion.
• Road Map.
• Scenario Sketching.
• Searching Best practices.
• Concept Screening.
• Concept Screening.
• Concept Evaluation.
• Success Indicators.

7. STRATEGY
Customer Needs / Customer
Desires
User Needs AnalyticsProduct / Service Strategy
Strategy defines how you will achieve your vision. A great strategy successfully integrates the goals of
business, customers and users.
We organize strategy
workshops with field
interviews and in-house
group sessions to get to the
core of clients internal goals
and vision to what the
intended experience thinking
should be.
Through appropriate field
research, competitive
analysis, persona
development, we identify
expectations, needs for the
user experience.
Through appropriate analysis
tools, field research,
interviews, usage scenario
research and task analysis,
we capture the user
experience and identify areas
of bother to be addressed in
the design.
• User Experience Strategy.
• Mobile Strategy.

8. RESEARCH
Research
Research opens the door to meaningful insights.
We apply so many of research techniques and tools organizations can use to map out solid customer
experiences and enjoyable user experiences.
Research and Testing are infused into each stage of the process to inform all activities.
• Personas and Scenarios
• Customer Experience Mapping
• Competitive Landscape
• Focus Group Research
• Card Sorting

9. Graphic Design
Interaction Design Visual DesignInformation Design
Aesthetics is just one element of design. Design must also deliver an experience that's usable, useful and
enjoyable.
As the direction of the
desired experience takes
works to find the functions,
hierarchy and content to the
tasks and usage scenarios.
Creates a structure schematic
for each content and function
area. The interaction design
is often delivered in
wireframes, prototypes and
storyboards.
The visual design phase
creates an emotional
connection through visual
style, color, typography and
other elements that
complete and enhance the
experience.
• Enterprise Portals Information Architecture
• Web UX Design
• Mobile UX Design
• GUI Design
• Corporate Identity
• Icon Design
• Visual Design

10. Testing
Testing
A product or service needs just one thing to thrive... A community of users who love it. Testing provides the
insight you need to make it happen.
We will work with you closely to tailor our Usability Testing process to your specific type of product or
service and stage of development.
• Portal Experience Testing
• Usability Reviews
• User Experience Testing
• Eye, clicks Tracking and records.
• Intranet Usability Testing
• Mobile Usability Testing
• Web Usability Review
• Concept Testing

11. BUILD UP
Engineering Support In MarketExperience Specification
UX support through the build phase is critical. We work hand-to-hand with your team every step of the way.
Based on the final design, we
specify the final user
experience, in the form of
design patterns, standards
and detailed design
documents. We provide
enough information so your
engineering team can build
the final product.
Through appropriate field
research, competitive
analysis, persona
development, we identify
expectations, needs for the
user experience.
Throughout development
and engineering, we support
the development of
products, software and
mobile apps with ongoing
review support and usability
testing.

12. QUESTIONS?
SHOOT
Sultan Shalakhti
Creative Director