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VAS – The Future of Mobile
        Industry
      Suleyman Aliyev
Mobile     Value   Added    Services   are
    showing rapid and dynamic growth in
    recent times and enhancing the utility of
    mobile phones , thus have assumed
    significant importance in Mobile Industry.

    Therefore VAS require creative approach
    and innovative ideas to shape the
    Future of Mobile Industry.




2
Worldwide MVAS Revenues
     Industry analysts believe that mobile data services revenue
     totaled $314.7 billion in 2011, a 22.5 percent increase from
                                            2010 revenue of $257
        Mobile Data Service Revenues        billion.*
         worldwide (US dollars ‘billion)**
      400                                356         387
                             314
      300        257

      200

      100

         0
                2010        2011        2012*       2013*


     *Source: Iqbal Siraj, U-Mobile, Malaysia, New Products Head http://goo.gl/r04FK
    **Source: Informa Telecoms & Media; 2010 http://goo.gl/qntIi
3
Non-voice Revenues, worldwide
Despite of big percentage of VAS in developed countries, in
                                           Azerbaijan (Based on
   Non-voice revenues across countries     Azercell numbers) VAS
         (% of overall mobile revenues)**  forming about 15% of
                                           total revenue.*
Singapore                                                           32
       USA                                                     30
      China                                               27
                                                                                 This number indicates
      Japan                                               27
      Korea                                              26                      potential future growth
of       UK                                    21                                of MVAS in Azerbaijan.
Germany                                        21
    Avarage                                         23
       Italy                             17
       India                  10

     *Source: Tural Nabizade, VAS Management, Azercell, “Successful Partnering initiation” http://goo.gl/whIlS
    **Source: IAMAI Paper, BWA – Analyst Presentation, June 2010 http://goo.gl/TfYmb
4
Worldwide MVAS growth rate
    Growth rate of revenues from Mobile Data Services in
    different regions indicates that the VAS usage will be more
    intensive.
                                                              Mobile Data Service revenue growth
                                                                rate (2012, compared to 2011)*
                                                         25%

                                                         20%                                  19%
                                                                                     16,10%
                                                         15%      13,30%

                                                         10%                 8,40%

                                                          5%

                                                          0%
                                                                 Worldwide    EU      USA     BRIC



    *Source: EITO, IDATE, Statista 2012 http://goo.gl/XePK3
5
MVAS in Azercell
          BASIC SERVICES *                       SPECIAL SERVICES *
    0.Facebook service                  Itemized Bills via Internet
    "3 in 1" Service                    Fleet Management
    Azercell Wi-Fi                      Fixed GSM
    Portal 111                          Bulk SMS
    Azercell BlackBerry                 SMS profile
    Messaging                           Mobile Marketing
    Mobile Internet services            Virtual Office
    Call Management
    Infotainment
    Payment and Balance
    SIM-card operations
    MobilMetro service         *Source: Azercell, http://azercell.com/services/


6
Future Perspective
                   My Proposals


    1   M-Commerce


    2   M-Governance


    3   M-Health


    4   M-Education


7
Future Perspective

     1            M-Commerce

    Retail, Banking, and transactions over the mobile phone.

    Current implementation of M-Commerce initiatives*

    Service Category           Service
                              Mobile Banking Alerts
    Information               Information Services such as
                              Stock Quotes
                              Mobile Banking transactions
    Application
                              Mobile Ticketing
                              Savings Account
    Enablement
                              Enable Payments


    *Source: Deloitte ASSOCHAM MVAS Study, pg. 28 http://goo.gl/TfYmb
8
Future Perspective

     2            M-Governance
    Strategy and utilization of all kinds of mobile technology services, applications and
    devices for improving the delivery of effective governance services for all citizens.

    Current implementation of M-Commerce initiatives*

    Service Category           Service
                              Direct Messages to citizens
    Information               about tax, transport, emergency
                              situations, etc.
                              Reporting Criminal Offence
    Application
                              Citizens' Tax Payments
    Enablement                mVoting on various issues




    *Source: Deloitte ASSOCHAM MVAS Study, pg. 46 http://goo.gl/TfYmb
9
Future Perspective

     3         M-Health
     M-Health is the use of mobile devices in health solutions such as personal apps,
     patient monitoring systems, updates and alerts, etc.

 Current implementation of M-Commerce initiatives*

 Service Category           Service
                           Education and awareness around
 Information               chronic, widespread diseases
                           Disease surveillance and epidemic
 Application               outbreak tracking
                           Telemedicine
                           Diagnostic and treatment support
 Enablement
                           Remote Monitoring, data collection


 *Source: Deloitte ASSOCHAM MVAS Study, pg. 41 http://goo.gl/TfYmb
10
Future Perspective

     4         M-Education
     Training and learning related content for organizations, educational
     institutions, citizens etc.
 Current implementation of M-Commerce initiatives*

 Service Category           Service
                           Exam alerts/ results/ issuance of
 Information               registration id/ question papers etc.
                           Language training - Audio
 Application               and Text based
                           Mobile reading
                           Teacher Training
 Enablement
                           Distant Education


 *Source: Deloitte ASSOCHAM MVAS Study, pg. 34 http://goo.gl/TfYmb
11
Thank You !


       Contacts

       Suleyman Aliyev

       Tel:   +994 50 750 4724
       E-mail: suleyman.aliyev@yahoo.com




     26 October 2012
12

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VAS – The Future of Mobile Industry

  • 1. VAS – The Future of Mobile Industry Suleyman Aliyev
  • 2. Mobile Value Added Services are showing rapid and dynamic growth in recent times and enhancing the utility of mobile phones , thus have assumed significant importance in Mobile Industry. Therefore VAS require creative approach and innovative ideas to shape the Future of Mobile Industry. 2
  • 3. Worldwide MVAS Revenues Industry analysts believe that mobile data services revenue totaled $314.7 billion in 2011, a 22.5 percent increase from 2010 revenue of $257 Mobile Data Service Revenues billion.* worldwide (US dollars ‘billion)** 400 356 387 314 300 257 200 100 0 2010 2011 2012* 2013* *Source: Iqbal Siraj, U-Mobile, Malaysia, New Products Head http://goo.gl/r04FK **Source: Informa Telecoms & Media; 2010 http://goo.gl/qntIi 3
  • 4. Non-voice Revenues, worldwide Despite of big percentage of VAS in developed countries, in Azerbaijan (Based on Non-voice revenues across countries Azercell numbers) VAS (% of overall mobile revenues)** forming about 15% of total revenue.* Singapore 32 USA 30 China 27 This number indicates Japan 27 Korea 26 potential future growth of UK 21 of MVAS in Azerbaijan. Germany 21 Avarage 23 Italy 17 India 10 *Source: Tural Nabizade, VAS Management, Azercell, “Successful Partnering initiation” http://goo.gl/whIlS **Source: IAMAI Paper, BWA – Analyst Presentation, June 2010 http://goo.gl/TfYmb 4
  • 5. Worldwide MVAS growth rate Growth rate of revenues from Mobile Data Services in different regions indicates that the VAS usage will be more intensive. Mobile Data Service revenue growth rate (2012, compared to 2011)* 25% 20% 19% 16,10% 15% 13,30% 10% 8,40% 5% 0% Worldwide EU USA BRIC *Source: EITO, IDATE, Statista 2012 http://goo.gl/XePK3 5
  • 6. MVAS in Azercell BASIC SERVICES * SPECIAL SERVICES * 0.Facebook service Itemized Bills via Internet "3 in 1" Service Fleet Management Azercell Wi-Fi Fixed GSM Portal 111 Bulk SMS Azercell BlackBerry SMS profile Messaging Mobile Marketing Mobile Internet services Virtual Office Call Management Infotainment Payment and Balance SIM-card operations MobilMetro service *Source: Azercell, http://azercell.com/services/ 6
  • 7. Future Perspective My Proposals 1 M-Commerce 2 M-Governance 3 M-Health 4 M-Education 7
  • 8. Future Perspective 1 M-Commerce Retail, Banking, and transactions over the mobile phone. Current implementation of M-Commerce initiatives* Service Category Service Mobile Banking Alerts Information Information Services such as Stock Quotes Mobile Banking transactions Application Mobile Ticketing Savings Account Enablement Enable Payments *Source: Deloitte ASSOCHAM MVAS Study, pg. 28 http://goo.gl/TfYmb 8
  • 9. Future Perspective 2 M-Governance Strategy and utilization of all kinds of mobile technology services, applications and devices for improving the delivery of effective governance services for all citizens. Current implementation of M-Commerce initiatives* Service Category Service Direct Messages to citizens Information about tax, transport, emergency situations, etc. Reporting Criminal Offence Application Citizens' Tax Payments Enablement mVoting on various issues *Source: Deloitte ASSOCHAM MVAS Study, pg. 46 http://goo.gl/TfYmb 9
  • 10. Future Perspective 3 M-Health M-Health is the use of mobile devices in health solutions such as personal apps, patient monitoring systems, updates and alerts, etc. Current implementation of M-Commerce initiatives* Service Category Service Education and awareness around Information chronic, widespread diseases Disease surveillance and epidemic Application outbreak tracking Telemedicine Diagnostic and treatment support Enablement Remote Monitoring, data collection *Source: Deloitte ASSOCHAM MVAS Study, pg. 41 http://goo.gl/TfYmb 10
  • 11. Future Perspective 4 M-Education Training and learning related content for organizations, educational institutions, citizens etc. Current implementation of M-Commerce initiatives* Service Category Service Exam alerts/ results/ issuance of Information registration id/ question papers etc. Language training - Audio Application and Text based Mobile reading Teacher Training Enablement Distant Education *Source: Deloitte ASSOCHAM MVAS Study, pg. 34 http://goo.gl/TfYmb 11
  • 12. Thank You ! Contacts Suleyman Aliyev Tel: +994 50 750 4724 E-mail: suleyman.aliyev@yahoo.com 26 October 2012 12