Mobile value added services (VAS) are growing rapidly and enhancing the utility of mobile phones, assuming significant importance in the mobile industry. To shape the future of the industry, VAS will require creative and innovative approaches. The document discusses worldwide growth in mobile data service revenues and non-voice revenues across different countries. It also outlines some basic and special VAS currently offered by Azercell and proposes ideas for the future of VAS, including mobile commerce, mobile governance, mobile health, and mobile education.
1. VAS – The Future of Mobile
Industry
Suleyman Aliyev
2. Mobile Value Added Services are
showing rapid and dynamic growth in
recent times and enhancing the utility of
mobile phones , thus have assumed
significant importance in Mobile Industry.
Therefore VAS require creative approach
and innovative ideas to shape the
Future of Mobile Industry.
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3. Worldwide MVAS Revenues
Industry analysts believe that mobile data services revenue
totaled $314.7 billion in 2011, a 22.5 percent increase from
2010 revenue of $257
Mobile Data Service Revenues billion.*
worldwide (US dollars ‘billion)**
400 356 387
314
300 257
200
100
0
2010 2011 2012* 2013*
*Source: Iqbal Siraj, U-Mobile, Malaysia, New Products Head http://goo.gl/r04FK
**Source: Informa Telecoms & Media; 2010 http://goo.gl/qntIi
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4. Non-voice Revenues, worldwide
Despite of big percentage of VAS in developed countries, in
Azerbaijan (Based on
Non-voice revenues across countries Azercell numbers) VAS
(% of overall mobile revenues)** forming about 15% of
total revenue.*
Singapore 32
USA 30
China 27
This number indicates
Japan 27
Korea 26 potential future growth
of UK 21 of MVAS in Azerbaijan.
Germany 21
Avarage 23
Italy 17
India 10
*Source: Tural Nabizade, VAS Management, Azercell, “Successful Partnering initiation” http://goo.gl/whIlS
**Source: IAMAI Paper, BWA – Analyst Presentation, June 2010 http://goo.gl/TfYmb
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5. Worldwide MVAS growth rate
Growth rate of revenues from Mobile Data Services in
different regions indicates that the VAS usage will be more
intensive.
Mobile Data Service revenue growth
rate (2012, compared to 2011)*
25%
20% 19%
16,10%
15% 13,30%
10% 8,40%
5%
0%
Worldwide EU USA BRIC
*Source: EITO, IDATE, Statista 2012 http://goo.gl/XePK3
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6. MVAS in Azercell
BASIC SERVICES * SPECIAL SERVICES *
0.Facebook service Itemized Bills via Internet
"3 in 1" Service Fleet Management
Azercell Wi-Fi Fixed GSM
Portal 111 Bulk SMS
Azercell BlackBerry SMS profile
Messaging Mobile Marketing
Mobile Internet services Virtual Office
Call Management
Infotainment
Payment and Balance
SIM-card operations
MobilMetro service *Source: Azercell, http://azercell.com/services/
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8. Future Perspective
1 M-Commerce
Retail, Banking, and transactions over the mobile phone.
Current implementation of M-Commerce initiatives*
Service Category Service
Mobile Banking Alerts
Information Information Services such as
Stock Quotes
Mobile Banking transactions
Application
Mobile Ticketing
Savings Account
Enablement
Enable Payments
*Source: Deloitte ASSOCHAM MVAS Study, pg. 28 http://goo.gl/TfYmb
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9. Future Perspective
2 M-Governance
Strategy and utilization of all kinds of mobile technology services, applications and
devices for improving the delivery of effective governance services for all citizens.
Current implementation of M-Commerce initiatives*
Service Category Service
Direct Messages to citizens
Information about tax, transport, emergency
situations, etc.
Reporting Criminal Offence
Application
Citizens' Tax Payments
Enablement mVoting on various issues
*Source: Deloitte ASSOCHAM MVAS Study, pg. 46 http://goo.gl/TfYmb
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10. Future Perspective
3 M-Health
M-Health is the use of mobile devices in health solutions such as personal apps,
patient monitoring systems, updates and alerts, etc.
Current implementation of M-Commerce initiatives*
Service Category Service
Education and awareness around
Information chronic, widespread diseases
Disease surveillance and epidemic
Application outbreak tracking
Telemedicine
Diagnostic and treatment support
Enablement
Remote Monitoring, data collection
*Source: Deloitte ASSOCHAM MVAS Study, pg. 41 http://goo.gl/TfYmb
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11. Future Perspective
4 M-Education
Training and learning related content for organizations, educational
institutions, citizens etc.
Current implementation of M-Commerce initiatives*
Service Category Service
Exam alerts/ results/ issuance of
Information registration id/ question papers etc.
Language training - Audio
Application and Text based
Mobile reading
Teacher Training
Enablement
Distant Education
*Source: Deloitte ASSOCHAM MVAS Study, pg. 34 http://goo.gl/TfYmb
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12. Thank You !
Contacts
Suleyman Aliyev
Tel: +994 50 750 4724
E-mail: suleyman.aliyev@yahoo.com
26 October 2012
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