Learning's from book: The steve jobs way: Key Aspects covered: Thoughts of steve jobs on: Marketing Team Competition Product and Design Organization Be your self

2. OBJECTIVE:
• To share learning –key focused areas of Apple
based on book: “The Steve Jobs Way” book
• The learning will help us in guiding our customers
who wants to follow Steve Jobs

3. ABOUT THE AUTHOR AND BOOK
• Jay Elliot
• One of the close associate of Steve
jobs
• Worked as Sr. VP of Apple
• Book:
• 4 Major principles:
• Product
• Talent
• Organization
• Marketing

4. PRODUCT
• Passion for the idea, product & perfection
• If you are not passionate from the start, you will never
stick it out
• Visit to ‘PARC’ - XEROX

6. PRODUCT
• Details matter, it’s worth waiting to get it right.
• Intel
• Think like customer:
• Micro analysis: Experience of customer
• Make it so simple that manual is not needed
• But there are times when you have to weigh the
benefit of getting it right & the cost of being late to
market
• Hard Drive

8. TALENT
• Pirates not the navy
• Power of small groups:
• Maximum 100
• Celebration / Events
• Communication
• Flow of information: Data

9. TALENT
• Recruiting level A candidates
• Ensuring everything to ensure ‘A’
• Talent don’t focus on only money (sign)
• Making sure products are used by team
• Passion of leader will be passion of team
• The Beatles: Group of four guys

12. ORGANIZATION
• Passion for the Idea, Product: Equal to all?
• How to do find your passion?
• Passions are those ideas that don’t leave you alone.
• They are the hopes, dreams and possibilities that consume your
thoughts.
• Follow those passions despite skeptics and naysayers who do not
have the courage to follow their dreams.
• Passion fuels the rocket, but vision points the rocket to its
ultimate destination
• Goals

13. MARKETING
• Focus on Experience : 5 sensory
• No cashier
• Shining of tiles
• Keep it simple (Video of I pad
launch)
• High focus on how you feel by
using it

14. KUCH TO LOG KAHENGE…