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Shows relationships between UX terminology
“No matter how brilliant your designs, if the content is bad, the honeycomb crumbles” (Peter Morville)
Not process but subjective decisions motivating our work as content designers
Desirable – easy to read
Credible – professional (house style)
- you reach your objectives
- users solve their tasks
The content elements we need to make to enable the user to solve their task while respecting our objectives (the GOV.UK proposition)
Peter Drucker: There is surely nothing quite so useless as doing with great efficiency what should not be done at all
Maintain: auditing, targets for success and updating
Short feedback loop – forever
Feedback mechanisms are built in
Be a thermostat – not a thermometer
React – don’t just measure
As content people we are good at the substance (the words)
Structure at the page and big picture (taxonomy) level
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