Kenneth Styner's PowerPoint on online marketing for realtors. Shows how a small business person can use the internet and social media to better market and promote their business with SEO techniques.
2. How do people find agents?
42% buyers started their home
search online before talking to an
agent, 14% talked to an agent first
42% of clients found agent through
referrals of friends, relatives or
neighbor
10% found agent from web pages
3. You want to be the first
contact!
78% of buyers and sellers chose
the first agent they talked to
You want to be that agent
4. Being available online
Major sites searched for houses:
Zillow.com
REALTOR.com
Google.com
All of these sites have profiles
for professionals. Is yours filled
out?
5. Clients screen their agents
online
Yelp reviews
Google ratings
Linkedin Profile
Usually first link under your name
Professional web site
How’s your online “reputation”?
6. Social Media and your
business
Build and maintain relationships
Be the “recommended” realtor
Major social media:
Facebook
Google plus
Twitter
Pinterest and Instagram
Active Rain (blogging)
7. Starting An Online Presence
Make sure you completely fill
out as many online profiles as
possible, including pictures!
Complete profiles are promoted!
Start with:
Linked in!!
Realtor.com
Zillow.com
Professional Website
8. Social Media Mastery
Claim your professional
Facebook
Always post with pictures
Post to all sites at least once a
week
Follow the 80-20 rule
Promote your accounts
Blog
9. What do I post?
Positive stories about your area
Buyers are most interested in Safety,
Schools and Neighborhood Events
Posts about your real estate
business (listings) should be no
more than 1 in 5
Make business posts Client-Centric
when possible
Make posts searchable (hash tags)