My approach to creating effective, award winning solutions is to lead intimate, relaxed sessions with a team from a whiteboard through a programme of five controlled transformational phases of group work; discover, interpret, plan, ideate and execute. From the front I use series of effective thinking techniques to encourage associative third-person perspective brainstorming along a tight direction as we move towards each milestone and ultimately the deadline. This process incorporates the three design disciplines; Tapping into the history of classical design (form and content), the strategies of design thinking (customer needs) and in synthesis with the requirements of computational design (real time, mobile computing).
21. THE BRIEF
The most important piece of paper in the building.
The Creative Brief, The Product Brief and The Amends/Task Brief.
A good brief is a springboard for the creative idea.
A good brief is also a treasure map.
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GET THE PENCILS OUTStart paper prototyping together by sharing thoughts on paper.
86. 86
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SPEAK TO A DEVBefore you do anything else, please show your thinking to a developer.
87. 87
87
NOW GET THE
SOFTWARE OUTThis is the moment to finally commit to using software tools to begin building.
89. What are you looking for...
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Cost
Location N10 3PJ
£50 - £100
Style Industrial
Colour Silver
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For the home > Lighting
> Wall Lights > Stainless
Steel > Light
Brightness 100 watt
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Brand Salcombe
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Cost
Location N10 3PJ
£50 - £100
Style Industrial
Colour Silver
Request I’m doneCancel
For the home > Lighting
> Wall Lights > Stainless
Steel > Light
Brightness 100 watt
Add comment
Brand Salcombe
Add photo 1 photo added
Add video
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Industrial Wall Light
£50 - £100
Attributes:
Cost £50-£100, Location: N10 3PJ, Style: Industrial,
Colour: Silver, Brand: Salcombe, Brightness: 100 watt.
Description:
Must illuminate quite an open space. Looking for an in-
dustrial / seafaring character. Would ideally like frosted
glass type in stainless steel cage. Read more >
Sed ut perspiciatis unde
£200
Created
28 Aug 2015 >
Excepteur sint occaecat
£30 - £75
Created
9 Sep 2015 >
Ut enim ad minim
£99 - £199
Edited
15 Sep 2015 >
Lorem ipsum dolor
£25 - £50
Edited
17 Sep 2015 >
Industrial Wall Light
£50 - £100
Created
20 Sep 2015 >
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Mon, 14 Sep, 08:41
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Mon, 21 Sep, 12:27
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Let me think about it.
Done!!!
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101. CREATIVE PROCESS
UNDERSTAND
THE BRIEF
STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5
IDEATE
YOUR VISION
MOODBOARD
TREATMENT
TEST STRIP PRODUCTION
Interpret.
Join the dots.
Have an idea.
Have an opinion.
Ask a question.
Ask your Creative
Director questions if
you want to clarify
what the brief is
asking.
Work in low fidelity,
like pencil and
paper.
Invite the Creative
Director so he can
see your thinking
before you go any
further.
Use Pinterest,
Behance, Dribbble
as fountains of
inspiration to
formulate an art
direction and
styling.
Again invite your
Creative Director to
show your thinking.
Get a couple of
elements in
position to gauge
how the style is
really working.
Once again, invite
your Creative
Director so show
where you are going.
By now you should
have full
permission to
execute freely
All you have to do
now is land this.
There should be a
couple of WIPs with
your Creative
Director.
102. CREATIVE PROCESS
UNDERSTAND
THE BRIEF
STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5
IDEATE
YOUR VISION
MOODBOARD
TREATMENT
TEST STRIP PRODUCTION
Interpret.
Join the dots.
Have an idea.
Have an opinion.
Ask a question.
Ask your Creative
Director questions if
you want to clarify
what the brief is
asking.
Work in low fidelity,
like pencil and
paper.
Invite the Creative
Director so he can
see your thinking
before you go any
further.
Take a risk.
Borrow interest.
Find some
inspiration out there
in the real world and
collate and curate it.
Again invite your
Creative Director to
show your thinking.
Get a couple of
elements in position
to safely gauge how
the style is really
working.
Once again, invite
your Creative
Director so show
where you are
going.
By now you should
have full permission
to execute freely
All you have to do
now is land this.
There should be a
couple of WIPs with
your Creative
Director.
This process works for:
App Development
Websites / Microsites
Branded content videos
Animations
Social Media
White papers / Books
Corporate Identity
Visual Identity Rollout
PressAd, Poster
OutDoor / Digital OutDoor
BannerAdvertising
AR/VR