Trying to think of how to strategize your Valentine's Day marketing? We're sharing useful data on audience intent and buyer behavior while also sprinkling some content examples from our client work in this Slideshare. Take a look and let us know if you're ready to learn more.

1. Valentine’s Day
10 MUST KNOW
CONTENT MARKETING
FACTS FOR

2. In 2015, Valentine’s Day
spending reached an all
time high of $18.9 billion.
#1

3. Customers spend
an average of
$142.31 on
Valentine’s gifts
Above is just some work we did for Samsung.
#2

4. Who’s reading
Valentine’s Day content:
#3
77%
Women 44%
Gen X
41%
Millennial

5. When they are reading:
Content about Valentine’s Day starts to
rise in November and peaks in February*.
*How do we know this? We have intent-based, proprietary publisher data which allows
us to gain insights into your audience – as well as how to reach them most effectively!
#4
NOVEMBER
through
FEBRUARY

6. Consumers are
50% more likely
to look at content about
special occasion outfits
in February.
#5

7. Consumers are 37% more likely to look at
content about jewelry in December, in
preparation for the holidays and Valentine’s
Day.
#6

8. 120x more likely to
search Valentine’s
Day parties and
decorations.
#7

9. Like what you see? We shot, edited and own all
photos in this presentation!
81x more likely to search
Valentine’s Day gifts
#8

10. Above is some work we did for Personal Creations.
#9
29x more likely to
search about
Valentine’s Day
festive foods and
recipes

11. #10
Millennials want to know how
to find the perfect Valentine’s
Day gift (they account for 50%
of gift content searches)

12. Ready to learn more?

13. Valentine’s Day
10 MUST KNOW
CONTENT MARKETING
FACTS FOR
We have a real-life example of how we
incorporated Valentine’s Day into one of our
client’s content marketing strategy.
Contact us to learn about our
social starter package.
info@studioD.com
V A L E N T I N E ’ S
S P E C I A L

14. Valentine's Day.
WISHING YOU HAPPY PLANNING FOR YOUR