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2015 GUIDE:
MARKETING
YOU CANNOT
THE
MISS
TRENDS
2014
everyone was saying,
Last year, in
2014
“Paid search is getting
too expensive.”
2014
“Paid search is getting
too expensive.”
“Everyone’s a content
marketer.”
2015
Now that it’s
2015
Now that it’s
next BIG channel for growth.
You want to find the
Where’s the world
headed this year?
US Total Media Ad Spending Share,
by Media, 2013-2018
Source: eMarketer
Mobile is the
channel projected
to grow.
251% growth
expected in the
next 4 years
only
Source: eMarketer
So, what are people
doing on mobile?
Americans spend more time
on Social Media than anything
on the web, even email.
Source: Business Insider
Americans spend more time
on Social Media than anything
on the web, even email.
Source: Business Insider
60% of social med...
Facebook is leading the charge
on mobile advertising,
with almost $2 billion of growth this
year, all from mobile ads.
Facebook will get an even
bigger reach with the
Audience Network.
Allowing you to simply place your mobile
ads across a ne...
But, other
social networks
have noticed.
Mobile app install ads have been
introduced by Twitter & Tumblr.
And others are coming…
will all open up public
advertising platforms this year.
snapchat
Expect to see…
Mobile app install ads
Expect to see…
Mobile app install ads
Video ads
Expect to see…
Video ads
Promoted Pins/Posts
Mobile app install ads
Expect to see…
Promoted Pins/Posts
& more
Video ads
Mobile app install ads
All focused on one word…
NATIVE
Stay ahead and focus
on these three things…
1. Get in early
Be the first to test & discover
new platforms & ad units.
Build a responsive mobile website & create
a mobile app for iPhone & Android.
2. Optimize for mobile
3. Create native-looking ads
MOST IMPORTANTLY
Let’s dive in…
i.e. blend in with the feeds
Talk to your customers the
way they talk to each other.
LOL
Use relevant language.
OMG
FAIL
#WIN
CUTE
TRENDING
SELFIE
#INSTAGOOD
TWERK
Use images to connect &
express your authenticity.
#AvoidSpam ~ Be a friend.
Apps are dominated
by photos.
Join your customers.
Express yourself with photos.
Which photo feels more
relevant to your customers?
vs.
EXAMPLE:
• Not staged
• Blend in with social feeds
• Instagram-style feel
Social images
perform best.
HUGE
2015 will be a
year,
full of new advertising
opportunities.
MOBILEwill be
the center of digital time.
SOCIAL will keep
dominating mobile use.
IMAGESwill grab
your customers’ attention
Social-sourced
twenty20.com
Your source for mobile, social images.
No more boring stock.
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Your guide to digital marketing in 2015, a year set to be dominated by new opportunities in mobile marketing & social media marketing. Mobile app install ads on Facebook have been dominating, but emerging platforms this year will shape a new future for digital advertising. Check out the 2015 Marketing Guide to make sure that you're ahead of the curve.

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[2015 guide] marketing trends you can't miss

  1. 1. 2015 GUIDE: MARKETING YOU CANNOT THE MISS TRENDS
  2. 2. 2014 everyone was saying, Last year, in
  3. 3. 2014 “Paid search is getting too expensive.”
  4. 4. 2014 “Paid search is getting too expensive.” “Everyone’s a content marketer.”
  5. 5. 2015 Now that it’s
  6. 6. 2015 Now that it’s next BIG channel for growth. You want to find the
  7. 7. Where’s the world headed this year?
  8. 8. US Total Media Ad Spending Share, by Media, 2013-2018 Source: eMarketer
  9. 9. Mobile is the channel projected to grow. 251% growth expected in the next 4 years only Source: eMarketer
  10. 10. So, what are people doing on mobile?
  11. 11. Americans spend more time on Social Media than anything on the web, even email. Source: Business Insider
  12. 12. Americans spend more time on Social Media than anything on the web, even email. Source: Business Insider 60% of social media time is from mobile.
  13. 13. Facebook is leading the charge on mobile advertising, with almost $2 billion of growth this year, all from mobile ads.
  14. 14. Facebook will get an even bigger reach with the Audience Network. Allowing you to simply place your mobile ads across a network of apps 
 ~ reaching a larger audience.
  15. 15. But, other social networks have noticed.
  16. 16. Mobile app install ads have been introduced by Twitter & Tumblr.
  17. 17. And others are coming…
  18. 18. will all open up public advertising platforms this year. snapchat
  19. 19. Expect to see… Mobile app install ads
  20. 20. Expect to see… Mobile app install ads Video ads
  21. 21. Expect to see… Video ads Promoted Pins/Posts Mobile app install ads
  22. 22. Expect to see… Promoted Pins/Posts & more Video ads Mobile app install ads
  23. 23. All focused on one word…
  24. 24. NATIVE
  25. 25. Stay ahead and focus on these three things…
  26. 26. 1. Get in early Be the first to test & discover new platforms & ad units.
  27. 27. Build a responsive mobile website & create a mobile app for iPhone & Android. 2. Optimize for mobile
  28. 28. 3. Create native-looking ads MOST IMPORTANTLY Let’s dive in…
  29. 29. i.e. blend in with the feeds Talk to your customers the way they talk to each other.
  30. 30. LOL Use relevant language. OMG FAIL #WIN CUTE TRENDING SELFIE #INSTAGOOD TWERK
  31. 31. Use images to connect & express your authenticity. #AvoidSpam ~ Be a friend.
  32. 32. Apps are dominated by photos.
  33. 33. Join your customers. Express yourself with photos.
  34. 34. Which photo feels more relevant to your customers? vs. EXAMPLE:
  35. 35. • Not staged • Blend in with social feeds • Instagram-style feel Social images perform best.
  36. 36. HUGE 2015 will be a year, full of new advertising opportunities.
  37. 37. MOBILEwill be the center of digital time.
  38. 38. SOCIAL will keep dominating mobile use.
  39. 39. IMAGESwill grab your customers’ attention Social-sourced
  40. 40. twenty20.com Your source for mobile, social images. No more boring stock.

Your guide to digital marketing in 2015, a year set to be dominated by new opportunities in mobile marketing & social media marketing. Mobile app install ads on Facebook have been dominating, but emerging platforms this year will shape a new future for digital advertising. Check out the 2015 Marketing Guide to make sure that you're ahead of the curve.

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