4. BRIEF COMPANY BACKGROUND
• Graphic design group located in Brookfield
• Opened in June 2006 by Jeff Coon, Brian Brinkman
and Steve James
• Specialize in print design, web site design/programming
and social media integration
• Work with internal Marketing Depts., Agencies, PR Firms
SECTION 1: INTRODUCTION
5. CLIENTS INCLUDE
• American Heart Association • Milwaukee County Historical Society
• Baker Cheese, Inc. • MeadWestvaco
• R&R Insurance • MPC Financial Services
• Catholic Knights Insurance • Primera Technology, Inc.
• Wisconsin Association of • Great American Train Company
Independent Colleges & Universities
SECTION 1: INTRODUCTION
6. AGENDA - IN THE SPIRIT OF SOCIAL MEDIA
• Social media overview • Top social media tools
• How are companies using SM • Basics of a social media plan
• Survey results • Listening & analytic tools
• Questions/concerns with SM • Break-out session (if time allows)
• 10 Minute Break • Questions & Answers
SECTION 1: INTRODUCTION
8. DEFINITION OF SOCIAL MEDIA
• User (meaning anyone) generated content (audio, video, text,
graphics and images)
• We look at social media as all your online marketing efforts that
promote your brand, engage with your audience and drive
traffic to your web site
• Transforms monologues into dialogues - readers into publishers
SECTION 2: SOCIAL MEDIA OVERVIEW
9. 3 TYPES OF SOCIAL MEDIA:
• Publish: Twitter, YouTube, Flickr, Yelp, Google Groups,
Wikipedia, Blogs
• Share: Digg, del.icio.us, StumbleUpon, Reddit, Newsvine.com
• Network: Facebook, LinkedIn, MySpace, Friendster, Bebo
SECTION 2: SOCIAL MEDIA OVERVIEW
13. THE TECHNOLOGY AND BRANDS DRIVING
SOCIAL MEDIA USE
200
150
Frequency of Citation
100
181 Source: Content Connections, Social Media
Study, February 2008
Methodology: Fielded Dec. 10, 2007 -Jan. 31,
2008, N=238
50
62
41 37 28
0
Blogs E-mail Podcasts Wikis Social Networking
SECTION 2: SOCIAL MEDIA OVERVIEW
14. MOST FREQUENTLY NAMED SOCIAL MEDIA BRANDS
110
83
55 103
Source: Content Connections, Social Media
Study, February 2008
Methodology: Fielded Dec. 10, 2007 -Jan. 31,
28 60 2008, N=238
50
40
32
0
Facebook Twitter MySpace YouTube LinkedIn
SECTION 2: SOCIAL MEDIA OVERVIEW
15. WHY SHOULD WE CARE?
• Social media is changing how we market
• Conversations are taking place (with or without you)
• There’s power in numbers
• SEO Benefits
SECTION 2: SOCIAL MEDIA OVERVIEW
16. OUTBOUND MARKETING
• Includes telemarketing, trade shows, • People don't need marketing -
direct mail, email blasts, print ads, Google, Yahoo! Answers, Twitter,
TV/Radio ads YouTube, Cnet, customer reviews
• Interruptive marketing - it’s • We shouldn't abandon traditional
becoming less effective as marketing - just measure
technology allows us to block it effectiveness and eliminate
what’s not working
• TiVo, Satellite Radio, iPods, Caller ID,
Spam Filters, "Do not call" registry
SECTION 2: SOCIAL MEDIA OVERVIEW
17. INBOUND MARKETING
• Includes SEO/SEM, blogging, • No limits to time or space
social media, RSS, free tools/trials,
viral videos • Content can be bookmarked,
indexed by google, easily shared
• Permission based marketing -
people are finding you at a time
that’s right for them
SECTION 2: SOCIAL MEDIA OVERVIEW
18. PEOPLE ARE TALKING
• People are already talking. Join the conversation
• If you’re not talking, someone else will be
(bank teller/myspace example)
• Motrin Mom's - example of those not listening
• Consumers control your brand - help guide them
SECTION 2: SOCIAL MEDIA OVERVIEW
19. THERE’S POWER IN NUMBERS
• Twitter - 7 million unique monthly visitors. At this rate, it’ll have
nearly 100 million visitors the same time next year
• Facebook - 87.3 million unique visitors in June
• YouTube will serve 75 billion video streams to 375 million
unique visitors in 2009
SECTION 2: SOCIAL MEDIA OVERVIEW
21. US CONSUMERS WEEKLY TIME SPENT ON
SOCIAL NETWORKS
40%
30%
20%
34.9% Source: Razorfish, Consumer Experience
Report, 2008
Methodology: Survey of U.S.consumers
25.0% fielded June 2008, N=1,066
10% 20.8%
9.6% 9.8%
0%
Less than 1 hr 1 - 3 hrs 4 - 6 hrs 7 - 9 hrs More than 9 hrs
SECTION 2: SOCIAL MEDIA OVERVIEW
22. MORE CONSUMERS PASS ALONG WHAT THEY FIND ON
SOCIAL MEDIA SITES TO FRIENDS
50%
38%
25%
45%
Source: DEI Worldwide/OTX, The Impact of
36% Social Media on Purchasing Behavior
Methodology: Survey fieldedAugust 2008,
N=500
13% 23%
0%
Social media websites Company/News sites Others
SECTION 2: SOCIAL MEDIA OVERVIEW
23. SOCIAL MEDIA’S IMPACT ON PURCHASING BEHAVIOR
70%
53%
35% 70% 68%
57% Source: DEI Worldwide/OTX, The Impact of
Social Media on Purchasing Behavior
49% Methodology: Survey fieldedAugust 2008,
44% N=500
18%
0%
Social media websites Company websites Online news Review sites Wikis
SECTION 2: SOCIAL MEDIA OVERVIEW
24. SOCIAL MEDIA INTERACTION IMPROVES CONSUMER
OPINIONS OF COMPANIES AND BRANDS
70%
53%
Men Women Total
35%
60% 63% Source: Cone, Business in Social Media
56% 57%
51% 52% Study, 2008
Methodology: Fielded September 11 -12, 2008,
N=1,092
18%
0%
Feel stronger connection with brand Feel better served by companies
SECTION 2: SOCIAL MEDIA OVERVIEW
25. HOW ARE COMPANIES USING
SOCIAL MEDIA
SECTION 3: HOW ARE COMPANIES USING SM.
26. HOW ARE COMPANIES USING SOCIAL MEDIA
• Influence brand reputation and • Recruitment/Employee Support -
increase brand awareness - Best Buy’s Blue Shirt Nation
State Farm Teen Driving Program
• Generate Leads - HubSpot
• Customer Service/Support -
• Increase Search Engine Ranking -
Print Magazine
Nationwide iPhone Application Mailer Mailer
• Product Sales - BlendTec • Product Development -
Snausages Breakfast Bites
SECTION 3: HOW ARE COMPANIES USING SM.
27. Influence brand reputation
& increase brand awareness
State Farm Insurance
Better Teen Driving
SECTION 3: HOW ARE COMPANIES USING SM.
35. 1. WHICH SOCIAL MEDIA TOOLS, IF ANY, ARE YOU
CURRENTLY USING FOR YOUR COMPANY.
22.5% - Twitter
22.5% - Facebook
16.9% - Not currently using social media
16.9% - LinkedIn
9.8% - YouTube
4.2% - Wordpress
2.8% - Flickr
2.8% - Blogger
0.0% - Slideshare
SECTION 4: SURVEY RESULTS
36. 2. WHICH SOCIAL MEDIA TOOLS, IF ANY, ARE YOU
CURRENTLY USING PERSONALLY.
37.5% - Facebook
23.8% - LinkedIn
17.0% - Twitter
11.3% - YouTube
4.5% - Not currently using social media
2.2% - Blogger
1.1% - Flickr
0.0% - Slideshare
0.0% - Wordpress
SECTION 4: SURVEY RESULTS
37. 3. HOW ARE YOUR CUSTOMERS CURRENTLY FINDING OUT
ABOUT YOUR PRODUCTS OR SERVICES?
21.1% - Print Advertising
20.4% - Trade Publications
13.3% - Online Advertising
11.9% - E-marketing
11.9% - Social Media
9.8% - Radio
4.9% - Other
4.2% - Television
2.1% - Outdoor Advertising
SECTION 4: SURVEY RESULTS
38. 4. WHAT OBSTACLES, IF ANY, HAVE YOU FACED IN
IMPLEMENTING A SOCIAL MEDIA STRATEGY?
23.9% - Lack of time and resources
21.3% - Lack of understanding
13.6% - Lack of solid ROI
11.9% - Concerns from management
10.2% - Our customers aren't using it
8.5% - Don't see the value in it
7.6% - Security risk
SECTION 4: SURVEY RESULTS
39. 5. OF THE SOCIAL MEDIA TOOLS LISTED BELOW, SELECT
THE 2 YOU'D MOST LIKE TO LEARN MORE ABOUT.
33.3% - Twitter
21.7% - Facebook
10.2% - Wordpress
8.9% - YouTube
7.6% - LinkedIn
7.6% - Flickr
5.1% - Slideshare
3.8% - Blogger
SECTION 4: SURVEY RESULTS
41. WHAT IS THE FUTURE OF TWITTER, FACEBOOK, SM TOOLS?
• Tools will come and go - it’s not about • It’ll only become more difficult to
the tools. Should always be about the reach customers via outbound
people (which isn’t a new concept) marketing - ie: TiVo, iPods, Caller ID
• People will always seek out • Technology and mobile devices will
information - showing up in search continue to evolve, make staying
results is very important “connected” the norm
• Technology is not an obstacle for • Already the mobile and online world’s
upcoming generations are blending
SECTION 5: QUESTIONS & CONCERNS
42. HOW TO MEASURE ROI, SALES, LEADS
• Starts by clearly defining your goals • Develop custom landing pages
and objectives
• Set-up site analytics
• What qualifies as a lead? When are
they “sales ready”? How are you • Google Analytics
tracking conversions? Google URL Builder
URL Shorteners
• Know where you started - benchmark Social Monitoring Tools
and analyze current stats
SECTION 5: QUESTIONS & CONCERNS
43. QUALITATIVE
• Are we participating in conversations we weren't before?
• Did we move from a monologue to a dialogue with customers?
• Do we have better insight on our customers view of our brand?
• Do we better understand our customers needs?
SECTION 5: QUESTIONS & CONCERNS
44. QUANTITATIVE
• Have web statistics increased?
• Have sales and/or leads increased?
(what determines a lead - be specific)
• Has our google ranking increased?
• Have customer support calls decreased?
SECTION 5: QUESTIONS & CONCERNS
45. METRICS USED TO EVALUATE
EFFECTIVENESS OF SOCIAL MEDIA
Visits or page views 83%
Search rankings 61%
Leads generated 51%
Post or comments 51%
Email subscribers 47%
Inbound links 41%
Source: MarketingSherpa Social Media
Marketing and PR Benchmark Survey 2008
Media mentions 41%
Methodology: Fielded December 4-10, 2008,
N=1886
RSS subscribers 27%
Online revenue 23%
0% 18% 36% 54% 72% 90%
SECTION 5: QUESTIONS & CONCERNS
46. WE'VE WORKED HARD TO CREATE A BRAND AND WON'T
HAVE CONTROL OVER WHAT PEOPLE ARE SAYING.
• Set policies and rules of engagement • Have an action plan to deal with
(same corporate communication negative publicity. Not every
policies as email, internet, etc.) conversation about your company in
the "real world" is positive
• It's OK to lose control (social media is
supposed to be real, truthful and • Good companies have nothing to
transparent - not marketing speak) hide. Company brands should be a
culture not a just a tagline (Navy
• Think of this like a networking event - Example - 16 Bloggers, 24 hours)
you don’t script those conversations
SECTION 5: QUESTIONS & CONCERNS
47. OUR CUSTOMERS AREN'T USING SOCIAL MEDIA.
• Are you sure? Have you profiled your • Reach out to those you can and let them
entire audience? They don't have to be on spread the word - they have offline
Facebook. Find out where they hang out contacts that you can reach thru their
and go to them. evangelism.
• Social media isn't right for everyone • Social media is cost effective. Doesn't
and every company but you may be take a large financial investment to at
missing out on a small but influential least listen.
group of customers.
• Even if your current customers aren't using
social media, you're future customers are.
Develop an on-going relationship now.
SECTION 5: QUESTIONS & CONCERNS
48. HOW DO WE REACH OUR CUSTOMERS?
• Spend plenty of time listening • Become a trusted and valuable
resource and let them find you
• Go where they are. They may not be
on the obvious sites • Provide content that solves a problem
they have
• Word of mouth still spreads offline -
think about how to reach other • Join their community
influencers (ie: local press,
manufacturers web sites, weather, • Ask questions without being “salesy”
stocks, etc.)
SECTION 5: QUESTIONS & CONCERNS
49. OUR COMPANY IS BUILT ON PERSONAL RELATIONSHIPS.
SOCIAL MEDIA IS TOO IMPERSONAL FOR OUR AUDIENCE.
• The backbone of social media • Social media allows for true 1 to 1
is building and maintaining communication (Print Magazine)
relationships
• Relationships are built on trust.
• Social media allows for greater Social media encourages companies
outreach, expanded customer service to be truthful and transparent
and increased customer attention
SECTION 5: QUESTIONS & CONCERNS
50. HOW TO SEPARATE PERSONAL & PROFESSIONAL LIFE
• There are settings that allow • Set up a private community or Wiki -
information to be completely private ie: Ning, intranet, password protect
or only shown to a select group
• It’s OK to be more casual in social
• Facebook - Organize “friends” in lists media environment - that’s what
Twitter - “Protect my tweets” allows for the personal connection
• Set up separate accounts for business • We share personal information with
and personal use our clients all the time
SECTION 5: QUESTIONS & CONCERNS
51. OUR PRODUCT OR SERVICE DOESN'T
LEND ITSELF TO SOCIAL MEDIA.
• Whether you're B2B or B2C, or selling • Profile your audience, set objectives
a product or a service, your and strategies and find the
customers are people and people appropriate technology to engage in
are online conversation with them
• Nearly every person looks for • Customer Service? Brand Awareness?
information online during a typical Product Sales? Find what fits with
buying cycle. Find out where and your company and your customers
reach out to them. that ARE online.
SECTION 5: QUESTIONS & CONCERNS
52. SOCIAL MEDIA USE CONSISTENT ACROSS TARGET
CUSTOMER TYPE OR MARKETING CHANNEL
80%
60%
Yes, using social media
No, not using social media
40% 78% 78% 77%
Source: MarketingSherpa Social Media
Marketing and PR Benchmark Survey 2008
Methodology: Fielded December 4-10, 2008,
N=1,886
20%
22% 22% 23%
0%
Consumers (B2C) Sm/Med businesses (B2B) Large businesses (B2B)
SECTION 5: QUESTIONS & CONCERNS
53. HOW TO WORK WITH LEGAL DEPT. AND I.T.
• Have a member of each department • Clearly explain (with numbers) the
on your social media team goals of your program
• Develop social media and • Only allow access to key members of
communication policies that everyone departments - ie: Marketing, HR, IT,
agrees on Sales, etc.
• Discuss common concerns and how to • Only allow access during lunch hours
work through those - security,
productivity, profitability • Host blogs and web sites off-site
SECTION 5: QUESTIONS & CONCERNS
54. HOW TO INCORPORATE SOCIAL MEDIA WITH
“TRADITIONAL“ FORMS OF COMMUNICATION
• Identify where and how social media • Cross promote online and offline
can fill a gap in offline marketing elements - ie: a direct mail piece that
drives user to web site (unique URL
• Give your audience multiple ways to for tracking purposes)
get the same information - audio
podcast, video, PDF
SECTION 5: QUESTIONS & CONCERNS
55. HOW TO SELL SOCIAL MEDIA TO YOUR BOSS/COMPANY
• Show case studies from competition • Educate management - relate it to
or related companies things they’re familiar with
• Show potential reach, tracking • Create efficiencies/cost savings
capabilities, ROI (Brian Halligan)
• How do you get approval on print ads,
• Cost comparison with offline effort trade pubs, billboards? Is it about
(ie: direct mail vs. email/tweet) impressions?
• Start small. Show small successes
SECTION 5: QUESTIONS & CONCERNS
56. HOW TO MANAGE TIME/RESOURCES
• Start small and be very focused • Evaluate existing content - trade
reports, presentations, speaking
• Set realistic parameters and stick engagements, seminars
to them - ie: 20 minutes a day
• Set up google alerts for industry-
• Think beyond marketing department related topic ideas
for content generation - ie: sales, HR,
management, president • Evaluate current marketing efforts.
Eliminate lowest ROI and reallocate
• Create publishing outline/templates resources
SECTION 5: QUESTIONS & CONCERNS
59. What is it?
Twitter is a free social networking and
micro-blogging service that enables its
users to send and read messages known
as "tweets". Tweets are text-based posts
of up to 140 characters displayed on the
author's profile page and delivered to the
author's subscribers who are known as
"followers".
SECTION 6: SOCIAL MEDIA TOOLS
61. Who uses it?
• Estimated Monthly Traffic: • 44% are 18-34 year olds
27 Million U.S.
• 28% are 35-49 year olds
• 53% Female
• 17% are 50+
• 43% Attended College
• 75% Caucasian
• 52% have HHI from $60K+
SECTION 6: SOCIAL MEDIA TOOLS
62. How companies are using it • Help individual employees act as
liaisons to the public
• Develop, monitor and promote
your brand • Promote other content you’ve
created, including webinars, blog
• Interact with your customer base posts or podcasts
• Track what people are saying about • Develop direct relationships with
your company and brand bloggers and journalists for potential
• Create buzz around upcoming events PR placement
SECTION 6: SOCIAL MEDIA TOOLS
63. Monsanto
Monsanto is an agricultural
company using innovation to
help farmers produce more
while conserving more.
(Twittering done by Kathleen,
Social Media Specialist)
http://twitter.com/monsantoco
SECTION 6: SOCIAL MEDIA TOOLS
64. AgChat
A weekly conversation for
folks involved in the business
of growing food, fuel, feed
and fiber on Tues., 8-10pm ET
(created and moderated by
@mpaynknoper)
http://twitter.com/agchat/
SECTION 6: SOCIAL MEDIA TOOLS
67. What is it?
Facebook is a social networking service
that lets you connect with friends, co-
workers, and others who share similar
interests. Many use it as a way to stay in
touch after finishing school, or as a way to
share their life publicly.
SECTION 6: SOCIAL MEDIA TOOLS
69. Who uses it? • Fastest growing segment:
Women over 55, up 175.3%
• Reaches 100M users monthly (U.S.) in the last 120 days
• 45.3M active U.S. users (last 30 days) • The 55+ demo is not far behind with
a 194.3% growth rate
• Females: 55%
• The 25-34 year population on
• 45% of Facebook’s U.S. audience is Facebook is doubling every 6 months
now 26 years old or older
SECTION 6: SOCIAL MEDIA TOOLS
70. How companies are using it
• Get found by people who are • Create a community around
searching for your products your business
or services
• Promote other content you create,
• Connect and engage with current including webinars, blog articles, or
and potential customers other resources
SECTION 6: SOCIAL MEDIA TOOLS
71. Advocates for Agriculture
Advocates for Agriculture
works with producers and
shares the importance of
telling the story of production
agriculture to our consumers.
Troy and Stacy Hadrick are
cow calf producers from
South Dakota.
www.advocatesforag.com
http://www.facebook.com/AdvocatesForAg
SECTION 6: SOCIAL MEDIA TOOLS
73. South Dakota Farm Families
We are farmers, ranchers and
other members of rural
communities across South
Dakota who believe in
growing agriculture, the
number one industry in our
state. This page is maintained
by Ag United For South
Dakota.
http://www.facebook.com/pages/South-
Dakota-Farm-Families/73454219643
SECTION 6: SOCIAL MEDIA TOOLS
74. AGCOcorp
AGCO is the largest pure play,
full-line equipment
manufacture focused
exclusively on agriculture.
Our brands are sold in more
than 140 countries through
one of the largest distribution
networks in the industry.
http://www.facebook.com/AGCOcorp
SECTION 6: SOCIAL MEDIA TOOLS
76. Bader Bros. Inc.
Bader Bros. Inc. has been
serving area farmers since
1934, in Reese. With locations
also in Birch Run, Saginaw,
and Hillman the authorized
John Deere dealer (except
Hillman) serves
Tuscola,Saginaw, Bay,
Genesee and Alpena counties!
http://www.facebook.com/pages/Reese-MI/
BADER-BROS-INC/161359051907?
v=app_2347471856#/pages/Reese-MI/
BADER-BROS-INC/161359051907?v=wall
SECTION 6: SOCIAL MEDIA TOOLS
77. What is it?
LinkedIn is the world’s largest professional
network with over 43 million members
representing 150 industries around the
world. LinkedIn connects you to your
contacts and helps you exchange
knowledge, ideas, and opportunities with
a broader network of professionals.
SECTION 6: SOCIAL MEDIA TOOLS
79. Who uses it?
• Executives from all Fortune 500 • 49% are business decision makers
companies are represented
• 95% are college educated
• Average Age: 43
• 7.8% are C-Level Executives
• Household Income: $108,000
• 16% are Senior Management
• 54% Male
SECTION 6: SOCIAL MEDIA TOOLS
80. How companies are using it • Discover inside connections
that can help land jobs
• Find and be introduced to
potential clients • Post job listings
• Collaborate on projects, gather data, • Demonstrating Expertise
share files and solve problems through Q&A
• Gain new insights from discussions • Increase corporate site SEO
SECTION 6: SOCIAL MEDIA TOOLS
85. What is it?
YouTube is a video sharing website on
which users can upload and share videos.
Most of the content on YouTube has been
uploaded by individuals, although media
corporations and other organizations
offer some of their material via the site, as
part of the YouTube partnership program.
SECTION 6: SOCIAL MEDIA TOOLS
87. Who uses it?
• 79.7M people per month • 39% went to college
• 50/50 Split - Male to Females • 60% of visits come from “Regulars”
• 43% of audience are 35 yrs. + • 15% of visits come from “Passers-By”
• 54% have HHI of $60K +
SECTION 6: SOCIAL MEDIA TOOLS
88. How companies are using it
• YouTube is Number 2 Search Engine • Interact and engage with community
behind Google - large search volume
but less competition • Produce and distribute videos with a
small budget but large exposure
• Google Results:
755,000 for "corn producers" • Incorporate video into site without
YouTube Results: causing bandwidth issues
1,020 for "corn producers"
SECTION 6: SOCIAL MEDIA TOOLS
89. Jeffrey Eager
Michigan Crop Farmer ,
Pioneer Hibred Int. Sales rep
http://www.youtube.com/eagerjeffrey
SECTION 6: SOCIAL MEDIA TOOLS
90. Gilmer Dairy Farm
Will Gilmer is a third-
generation dairyman who
owns and operates Gilmer
Dairy Farm in partnership
with his father, David in
Lamar County, Alabama Post
a series of video updates
called "The MooTube Minute"
as well as various other
videos from around the farm.
http://www.youtube.com/gilmerdairy
SECTION 6: SOCIAL MEDIA TOOLS
91. The Real Farm Girl
We farm about 3000 acres
and have about 800 head of
cattle including 450 milk
cows. I would love to offer any
education to anyone who
wants to learn about life on a
farm. We genuinely care for
our animals and try and have
fun throughout the day.
http://www.youtube.com/therealfarmgirl
SECTION 6: SOCIAL MEDIA TOOLS
92. THE BASICS OF A SOCIAL
MEDIA STRATEGY
SECTION 7: SOCIAL MEDIA STRATEGY BASICS
93. LISTEN
Using appropriate online tools monitor blogs, communities, twitter
posts, news feeds, etc.
SECTION 7: SOCIAL MEDIA STRATEGY BASICS
94. PROFILE
Take the time to develop detailed customer profiles.
SECTION 7: SOCIAL MEDIA STRATEGY BASICS
95. SET GOALS
Set very specific goals and how you’re going to measure results.
SECTION 7: SOCIAL MEDIA STRATEGY BASICS
96. DEVELOP STRATEGY
Develop strategy based on the POST method -
People, Objectives, Strategy, Technology
SECTION 7: SOCIAL MEDIA STRATEGY BASICS
97. CHOOSE TECHNOLOGY
Create accounts, set up profiles, join communities
SECTION 7: SOCIAL MEDIA STRATEGY BASICS
98. MONITOR RESULTS
Constantly review your site analytics and the metrics you
defined in your social media strategy
SECTION 7: SOCIAL MEDIA STRATEGY BASICS
99. ADJUST
Have a plan for growth and redirection. Remain flexible.
SECTION 7: SOCIAL MEDIA STRATEGY BASICS
114. BREAK-OUT SESSION QUESTIONS
• Where do you seek out information when making a purchasing decision?
• What media types do you prefer and why?
• When developing a social media strategy, what lessons can be taken from the
offline groups/networks you currently belong to?
• What are the benefits of blogging?
• What are some keywords that describe your market/industry? Are consumers
searching for those same terms?
SECTION 10: BREAK-OUT SESSION
115. QUESTIONS & ANSWERS
THANK YOU FOR YOUR TIME TODAY
SECTION 11: QUESTIONS AND ANSWERS
