Steve James (@steve_james_), Partner at Stream Creative Presentation Slides from #Inbound2014. HubSpot COS Deep Dive Session Description: Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session, Steve James from HubSpot partner agency Stream Creative will walk through everything you need to know before you start your website redesign from preparing your content assets to integrating your buyer personas into the designs of your website. If you are planning a website redesign in the next year, don't miss out on this session.

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EVERYTHING YOU NEED TO
KNOW FOR YOUR NEXT
WEBSITE REDESIGN
STEVE JAMES
Partner, Stream Creative
@steve_james_

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Strategy

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Strategy
1 Benchmark Your Current Metrics.
2 Determine Your Goal.
3 Define Your Brand.
4 Define Your Buyer Persona.

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Buyer Personas
1 Large Cheese Producers
2 Small Market/Boutique
Grocery Stores
3 End Consumer

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Takeaway
Define & document at least 3
customer types your company
currently services.

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2 Plan

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Plan
1 Define Your Team.
2 Platform Considerations.
3 Review and outline current assets.
4 Outline Site Architecture/Site Map.
5 Plan out your URL Mapping/301 Redirects.
6 Define Your Content Plan.

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Takeaway
Plan. Purpose. Personalize.

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3 Design

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Design
1 Website Creative Brief
2 Wireframes
3 Review Colors and Images
4 Full Color Mock-ups

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Takeaway
Simple, Purposeful and
Responsive.

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4 Build

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Build
1 Platform
2 Templates
3 Finalize Content
4 Testing and Review

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Takeaway
Find a platform that allows
marketers to focus on marketing.

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5 Optimize

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Optimize
1 Basics
2 Shareability
3 Analytics
4 Keywords
5 Redirects
6 Mobile

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Takeaway
Please do not forget your redirects!

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6 Launch

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Launch
1 Prepare
2 Checklist
3 Announce
4 Kick off content strategy

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Takeaway
Manage expectations on
launch day.

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7 Analyze

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Analyze
1 Are pages indexed
2 Post-launch checklist
3 Benchmark metrics
4 Kick off content strategy
5 Update/test/measure

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Takeaway
Set Quarterly review times to see how
your web site design is performing.
Make frequent updates.

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QUESTIONS ?

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THANK YOU!