-Here we have come to the end of 2019, but is this enough reason to wait for a new year to create a calendar for social media content?! Scheduling social media content by calendar can remove hassles from your daily life and simplify posting to your social media. -If you are running social business files, you need to show a positive return on investment. You need to run your accounts in a strategic way, not just setting up any old or even new posts, but without any specific planning or strategy.