This document provides an overview of social media and how to get started using key platforms like LinkedIn, Facebook, and Twitter. It discusses who uses each platform and how to set up a basic profile. The goals are to generate online conversations, measure your digital footprint, and develop a social media strategy and plan to help grow your network and generate business results through social interactions.
2. Our Team
Ira Kaufman
Marketing Strategist
President, Optimized Strategies
Greig Wells
Social Media Coach
LinkedIn Top 50
Patsy Stewart
Director of Social Media
Optimized Strategies
3. Our Goals
Provide basics on setting up the
big three social media tools –
LinkedIn, Facebook, Twitter
Walk you through the actual steps
Answer your questions
4. What is Social Media?
Social media is
a means to generate conversations
Stop thinking campaigns
Start thinking conversations
Translate conversations into Results
5. Who’s Using Social Media
72% of Internet Users have used Social Media
Demographics are 27 – 56 year olds
88% Have been using Social Media < 90 days
*Source is Social Media Industry Report 2009 by Michael Stelzner
• Facebook 300 million users
• Twitter 52 million users
• LinkedIn 48 million users
6. What Are The Results?
Generated Exposure 81%
Increased my Traffic 61%
Increased Search Engine Rankings 52%
Generated Qualified Leads 48%
Reduced Marketing Expenses 45%
Helped Me Close New Business 35%
*Source is Social Media Industry Report 2009 by Michael Stelzner
7. You Need a Plan
Determine what you want to get out of it
Measure your online digital footprint
http://optimizedstrategies.com/online-digital-footprint/
Create your strategy
8. How Do You Get Results?
5 Step Success Framework
1. Integrated Social Media Marketing Strategy
2. Profile Optimization
3. Commitment to Growing your Network
4. Nurture Relationships
5. Consistency
10. Who’s on LinkedIn?
48 million Professionals
Avg income $110k
Avg age 37 - 52
Entrepreneurs – 31%
Executives – 18%
Decision Makers – 42%
*From LinkedIn.com Advertising
11. Why Should You Be On Linkedin?
Laser Marketing and Warm Market Sales
Be Found = More Sales and Exposure
A huge time-saver, aggregating information
Hire A+ employees or land your dream job
12. How Does LinkedIn Work?
Set up a profile
Make Connections
3 Degrees Separation (Kevin Bacon)
Request Introductions
Build Relationships Online
Relationships lead to More Business
13. How Do I Get Started?
SEO Your Profile
Set preferences
Invite your friends and colleagues
Join groups with your prospects
Invite people from your Niche
Build Relationships through
Communication
14. It’s Not Perfect
Community ratings more like eBay
Groups lack interactivity
Lacks entertainment, story telling
Lack of brand loyalty to LinkedIn
15. Coming Up Next
How to Build a Targeted Sales Funnel
How to Optimize Your Profile to Be Found
How to ‘do’ LinkedIn in an hour a week
What You Must Not do on LinkedIn
16. LinkedIn Questions
Is LinkedIn right for my business?
How to Get Started on LinkedIn?
How Does LinkedIn work?
http://LinkedIn.com/in/GreigWells
17. Why Facebook?
More than 300 million active users and
more than 300,000 businesses
4th most trafficked website
The fastest growing demographic is those
35 years old and older
More than 10 million users become fans of
Pages each day
18. Personal Account
You must register your personal account
before you create a business page
Registering an account in your business
name is against Facebook’s Terms of Use.
Select your vanity URL
Build your personal profile
Set your privacy
Connect with friends
19. Building Your Profile
Avatar – personal image
Add work and education info
Choose your Networks
Upload photos, videos
Add applications
20. Privacy
Set your privacy settings
You control exactly what is published
on your wall and feed by setting your
Facebook Privacy
21. Connecting with Friends
You can request friends to connect but
they must be mutually accepted
Friend Finder
Search
Browse your friends friends
22. What’s Next?
Create, build and publish a
business page
Friends vs Fans
Promote your business
Measure your success
23. What is Twitter?
Twitter is a free social networking and
micro-blogging service that enables its
users to send and read messages
known as tweets. Tweets are text-
based posts of up to 140 characters
displayed on the author's profile page
and delivered to the author's
subscribers who are known as
followers. … From Wikipedia
24. Why Twitter?
Twitter has 40 million users who spent 300
million minutes on the site in April 2009,
3712 % more time than in April 2008
Twitter users spend 66% more dollars on
the Internet than non-twitter users
Largest age group on Twitter is 35-49
25. Create Your Account
Select a user name; shorter is better
Create a 160 character profile including
your keywords
Include a link to your website or
LinkedIn
Add your avatar or image
26. Look and Listen
Monitor twitter for a few days
Add your first few tweets
Don’t sell
Engage in conversations
Use http://search.twitter.com
Download twitter desk client (Seesmic,
Tweetdeck, Twirl)
27. Follow / Followers
Select people to follow
Find followers with similar interests
Follow your followers
Review profiles on http://twellow.com