This document discusses various creative location-based marketing campaigns and apps. It describes apps that use GPS to find nearby ATMs, houses for sale, and deliver prizes to winners. It also discusses campaigns that used check-ins on Foursquare, Twitter updates about a food truck's location, and contextual online advertising. Finally, it mentions some pop-up store campaigns both temporary and mobile like food delivery drop-off points.

1. The new creative toolkit Part 2 - Location Steve Sponder Group Strategy Director – Lawton Communications Group blog.stevesponder.com // @stevesponder www.lawtoncommsgroup.com V1.0 March 2011

2. MasterCard – ATM Hunter This apps finds the nearest ATM based on you’re your current location. Rightmove – House Finder This app allows you to search for houses for sale or rent within your current location. Geo Location

3. Unilever Omo – Try Something New With Omo Unilever put GPS devices into 50 Omo detergent boxes allowing the prize to be delivered personally to the winners home. View Case Study Video Geo Location

4. Starbucks – Mayor Offer Starbucks rewards frequent customers with the Barista badge on Foursquare. In addition if you checked in enough times to become Mayor of a specific Starbucks you received a special offer. View Article Geo Location - Check-In

5. Kogi – Korean BBQ Taco Truck Twitter updates are used to let everyone know where the taco truck is. View Article Twitter Updates

6. Daily Mail – Recruitment Advert This recruitment advert for an SEO Manager was placed in the newspaper’s website robots.text file. Contextual

7. Gap – London Pop-up Store Gap celebrate 40th anniversary with pop-up store in Kingly Court, off Carnaby Street. Clemens en August – On Tour Only available to buy on tour, these stores pop-up in locations like contemporary art galleries. Pop-ups

8. Domino – Domino’s Delivery Points White doors were placed in parks and beaches across the Netherlands featuring the Domino’s number. These doors also mark the drop off point for deliveries. View Video Case Study Pop-up

9. P&G Charmin – Charmin Restrooms For the last 5 years Charmin have been providing free restrooms in the heart of New York over the Christmas holiday season. View Video Case Study Pop-up

10. The new creative toolkit Part 2 - Location Steve Sponder Group Strategy Director – Lawton Communications Group blog.stevesponder.com // @stevesponder www.lawtoncommsgroup.com V1.0 March 2011