1. www.lawtoncommsgroup.com V1.0 June 2011 Meme riding case studies Steve Sponder - Group Strategy Director – Lawton Communications Group blog.stevesponder.com // @stevesponder

2. T Mobile – Flash Mob Riding off the back of the growing flash mob trend, T-Mobile staged a flash mob in Liverpool Street Station as part of their ‘Life’s worth sharing’ campaign. View Case Study Video Image source: sostav.ru

3. Converse – Domaination This campaign uses search insights to inform which culturally relevant keywords to bid on. Converse then create engaging content to capture peoples interest and imagination. View Case Study Video

4. Ann Summers – PPC Campaign Ann Summers joined the conversation in their own unique way through-out 2010 by running a PPC campaign, bidding on high-traffic, topical keywords such as Election 2010, Snow 2010 and Budget 2010. View Case Study Video

5. B&Q – PPC Campaign When searches for England wicketkeeper Matt Prior increased on Google because he was reprimanded by ICC for smashing a dressing room window, B&Q took the opportunity to join the conversation.

6. Condomerie – Bingo Condom specialist Condomeire rode the Chatroulette meme in their Bingo campaign. View Case Study Video

7. Lionsgate – ‘The Last Exorcism’ Film Lionsgate also rode the Chatroulette meme to advertise the release of their film ‘The Last Exorcism’. View Case Study Video

8. EA Games – Jesus Shot Whilst playing Tiger Woods 08 a gamer was able to get Tiger to stand on top of a lake. After a video of this coding glitch started trending in YouTube, EA responded by staying there was no glitch and provided the video evidence that showed Tiger Woods walking on water. View Case Study Video

9. Blendtec – Will It Blend? Blendtec creates videos of their founder Tom Dickson blending gadgets. They choose gadgets which have high profile launches and high levels of conversation around them. The blending of the iPad attracted over 10m views in YouTube.Case Study Video

10. www.lawtoncommsgroup.com V1.0 June 2011 Meme riding case studies Steve Sponder - Group Strategy Director – Lawton Communications Group blog.stevesponder.com // @stevesponder