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Going

               VIRAL
               on YouTube
@STEVEPYOUNG
VIDEO
            WORKS!



Photo source: M31
87% of online marketers use
video content.
                    - OUTBRAIN, 2012
217,000,000 VIEWS ON YOUTUBE
250,000 VISITS FROM YOUTUBE
THOUSANDS OF NEW SIGNUPS
Our five

 VIRAL
video principles
72 hours of video are uploaded
to YouTube every minute.
                       - YOUTUBE, 2012
http://www.youtube.com/watch?v=2aa8os53_Ac
5 Viral Video Principles: How to Make a Viral Video
A viral video is a video that
moves your tribe.
1

HIGH-QUALITY
video production
9 out of the top 10 viral videos
on YouTube in 2012 were
professionally created.
                          - MASHABLE
2

Think like a street
 PERFORMER
No #!@&ing
                          PRODUCT SHOTS
Photo source: Jokin BCN
1/3 OF AD IS THE KISS
Source: Mashable
GO DADDY RESULTS
• 45% INCREASE IN HOSTING SALES
• 40% INCREASE IN DOT-COM SALES
• 35% INCREASE IN NEW MOBILE CUSTOMERS

•10,000 NEW CUSTOMERS
3

     Be
UNFORGETTABLE
Don’t be afraid to be

Photo source: Mags_cat
                         DIFFERENT
“Safe is risky.”
           - SETH GODIN
http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
GILLETTE                DOLLAR SHAVE CLUB

                         vs

CELEBRITY SPOKESMAN           CEO IS THE SPOKESMAN
“BRAUN-ENGINEERED”            “F**KING GREAT”
5,070 VIEWS ON YOUTUBE        9,473,050 VIEWS ON YOUTUBE

                                   *YouTube views as of 2/27/2013
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
4

 Be real like
HUMAN REAL
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
5

  PROMOTE
like a Kardashian
WHO WILL WATCH?



Photo source: Thomas Hawk
EMAIL
                          JOURNALISTS
                          PERSONALLY 1
                          WEEK BEFORE



Photo source: larskflem
AIM FOR COVERAGE ON 2-3 SITES
Find anyone’s

               EMAIL
http://www.rapportive.com
1                       2                         3
Professionally        Think like a street               Be
 PRODUCED               PERFORMER              UNFORGETTABLE


                 4                            5
                 Be                   Don’t forget to
            HUMAN                           PROMOTE
INSPIRED BY
  EepyBird
Mark Malkoff

Kevin Allocca
Created over 50,000 videos & photos
Thank you
 STEVE YOUNG
 DIRECTOR OF PRODUCT MARKETING
 TWITTER: @STEVEPYOUNG
 EMAIL: STEVE.YOUNG@SMARTSHOOT.COM
 WEBSITE: WWW.SMARTSHOOT.COM

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