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Going

               VIRAL
               on YouTube
@STEVEPYOUNG
VIDEO
            WORKS!



Photo source: M31
87% of online marketers use
video content.
                    - OUTBRAIN, 2012
217,000,000 VIEWS ON YOUTUBE
250,000 VISITS FROM YOUTUBE
THOUSANDS OF NEW SIGNUPS
Our five

 VIRAL
video principles
72 hours of video are uploaded
to YouTube every minute.
                       - YOUTUBE, 2012
http://www.youtube.com/watch?v=2aa8os53_Ac
A viral video is a video that
moves your tribe.
1

HIGH-QUALITY
video production
9 out of the top 10 viral videos
on YouTube in 2012 were
professionally created.
                          - MASHABLE
2

Think like a street
 PERFORMER
No #!@&ing
                          PRODUCT SHOTS
Photo source: Jokin BCN
1/3 OF AD IS THE KISS
Source: Mashable
GO DADDY RESULTS
• 45% INCREASE IN HOSTING SALES
• 40% INCREASE IN DOT-COM SALES
• 35% INCREASE IN NEW MOBILE CUSTOMERS

•...
3

     Be
UNFORGETTABLE
Don’t be afraid to be

Photo source: Mags_cat
                         DIFFERENT
“Safe is risky.”
           - SETH GODIN
http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
GILLETTE                DOLLAR SHAVE CLUB

                         vs

CELEBRITY SPOKESMAN           CEO IS THE SPOKESMAN...
4

 Be real like
HUMAN REAL
5

  PROMOTE
like a Kardashian
WHO WILL WATCH?



Photo source: Thomas Hawk
EMAIL
                          JOURNALISTS
                          PERSONALLY 1
                          WEEK BEFORE

...
AIM FOR COVERAGE ON 2-3 SITES
Find anyone’s

               EMAIL
http://www.rapportive.com
1                       2                         3
Professionally        Think like a street               Be
 PRODUCED  ...
INSPIRED BY
  EepyBird
Mark Malkoff

Kevin Allocca
Created over 50,000 videos & photos
Thank you
 STEVE YOUNG
 DIRECTOR OF PRODUCT MARKETING
 TWITTER: @STEVEPYOUNG
 EMAIL: STEVE.YOUNG@SMARTSHOOT.COM
 WEBSITE: ...
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
5 Viral Video Principles: How to Make a Viral Video
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5 Viral Video Principles: How to Make a Viral Video

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Think making a viral video is all luck? Think again!

SmartShoot has created over 50,000 videos and photo projects for some of the world's biggest brands including AirBnb, Google, Yelp and more.

Throughout that process, we've seen what works and what does NOT work with online video.

This presentation was given at SMX West 2013 and outlines the 5 viral video principles you need to create your own YouTube sensation.

** Created by Steve P. Young **
Twitter: https://twitter.com/stevepyoung
LinkedIn: http://www.linkedin.com/in/stevepyoung

** More about SmartShoot **
Website: http://www.smartshoot.com/
Twitter: https://twitter.com/smartshootinc
YouTube: http://www.youtube.com/smartshoot

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5 Viral Video Principles: How to Make a Viral Video

  1. Going VIRAL on YouTube @STEVEPYOUNG
  2. VIDEO WORKS! Photo source: M31
  3. 87% of online marketers use video content. - OUTBRAIN, 2012
  4. 217,000,000 VIEWS ON YOUTUBE
  5. 250,000 VISITS FROM YOUTUBE
  6. THOUSANDS OF NEW SIGNUPS
  7. Our five VIRAL video principles
  8. 72 hours of video are uploaded to YouTube every minute. - YOUTUBE, 2012
  9. http://www.youtube.com/watch?v=2aa8os53_Ac
  10. A viral video is a video that moves your tribe.
  11. 1 HIGH-QUALITY video production
  12. 9 out of the top 10 viral videos on YouTube in 2012 were professionally created. - MASHABLE
  13. 2 Think like a street PERFORMER
  14. No #!@&ing PRODUCT SHOTS Photo source: Jokin BCN
  15. 1/3 OF AD IS THE KISS
  16. Source: Mashable
  17. GO DADDY RESULTS • 45% INCREASE IN HOSTING SALES • 40% INCREASE IN DOT-COM SALES • 35% INCREASE IN NEW MOBILE CUSTOMERS •10,000 NEW CUSTOMERS
  18. 3 Be UNFORGETTABLE
  19. Don’t be afraid to be Photo source: Mags_cat DIFFERENT
  20. “Safe is risky.” - SETH GODIN
  21. http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
  22. GILLETTE DOLLAR SHAVE CLUB vs CELEBRITY SPOKESMAN CEO IS THE SPOKESMAN “BRAUN-ENGINEERED” “F**KING GREAT” 5,070 VIEWS ON YOUTUBE 9,473,050 VIEWS ON YOUTUBE *YouTube views as of 2/27/2013
  23. 4 Be real like HUMAN REAL
  24. 5 PROMOTE like a Kardashian
  25. WHO WILL WATCH? Photo source: Thomas Hawk
  26. EMAIL JOURNALISTS PERSONALLY 1 WEEK BEFORE Photo source: larskflem
  27. AIM FOR COVERAGE ON 2-3 SITES
  28. Find anyone’s EMAIL http://www.rapportive.com
  29. 1 2 3 Professionally Think like a street Be PRODUCED PERFORMER UNFORGETTABLE 4 5 Be Don’t forget to HUMAN PROMOTE
  30. INSPIRED BY EepyBird Mark Malkoff Kevin Allocca
  31. Created over 50,000 videos & photos
  32. Thank you STEVE YOUNG DIRECTOR OF PRODUCT MARKETING TWITTER: @STEVEPYOUNG EMAIL: STEVE.YOUNG@SMARTSHOOT.COM WEBSITE: WWW.SMARTSHOOT.COM
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Think making a viral video is all luck? Think again! SmartShoot has created over 50,000 videos and photo projects for some of the world's biggest brands including AirBnb, Google, Yelp and more. Throughout that process, we've seen what works and what does NOT work with online video. This presentation was given at SMX West 2013 and outlines the 5 viral video principles you need to create your own YouTube sensation. ** Created by Steve P. Young ** Twitter: https://twitter.com/stevepyoung LinkedIn: http://www.linkedin.com/in/stevepyoung ** More about SmartShoot ** Website: http://www.smartshoot.com/ Twitter: https://twitter.com/smartshootinc YouTube: http://www.youtube.com/smartshoot

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