SlideShare a Scribd company logo

Steve Portigal's Moments of Influence

•
•
Steve Portigal
Steve Portigal

This document discusses influence and provides strategies for influencing others effectively. It defines influence as persuading someone to take action, change beliefs, or see a new perspective. It also discusses credibility, teaching, modeling behavior, and leadership without a formal title as ways to influence others. Finally, it outlines six principles of ethical influence according to Cialdini: reciprocity, scarcity, authority, consistency, liking, and consensus. The document encourages exercising these principles and provides resources for further reading.

Design
1 of 24
1 Moments of Influence Steve Portigal @steveportigal
Moments of Influence ‹#› Portigal Click to edit Master title style Unpacking Influence
Moments of Influence ‹#› Portigal Click to edit Master title styleInfluence > persuasion
Moments of Influence ‹#› Portigal Click to edit Master title styleInfluencing another to take action
Moments of Influence ‹#› Portigal Click to edit Master title styleInfluencing another to let you take action
Moments of Influence ‹#› Portigal Click to edit Master title styleInfluencing someone to change their beliefs reciprocity-failure.blogspot.com
Moments of Influence ‹#› Portigal Click to edit Master title styleShow someone a new way of looking at it @RobbFraley
Moments of Influence ‹#› Portigal Click to edit Master title style Musing on Influence
Moments of Influence ‹#› Portigal Click to edit Master title styleCredibility/Thought Leadership
Moments of Influence ‹#› Portigal Click to edit Master title styleTeaching as influencing
Moments of Influence ‹#› Portigal Click to edit Master title styleModeling Behavior
Moments of Influence ‹#› Portigal Click to edit Master title styleLeadership without title
Moments of Influence ‹#› Portigal Click to edit Master title styleBeing open to being influenced by others
Moments of Influence ‹#› Portigal Click to edit Master title style Getting practical
Moments of Influence ‹#› Portigal Click to edit Master title styleCialdini’s Principles of Ethical Influence Reciprocity Scarcity Authority Consistency Liking Consensus/Social Proof
Moments of Influence ‹#› Portigal Click to edit Master title styleReciprocity We want to return favors
Moments of Influence ‹#› Portigal Click to edit Master title styleScarcity An offer is more appealing if there are limited quantities
Moments of Influence ‹#› Portigal Click to edit Master title styleAuthority We are influenced by symbols of authority and authority figures
Moments of Influence ‹#› Portigal Click to edit Master title styleConsistency If we’ve committed to something, we will follow through
Moments of Influence ‹#› Portigal Click to edit Master title styleLiking We are influenced by people whom we like
Moments of Influence ‹#› Portigal Click to edit Master title styleConsensus/Social Proof If everyone does it, then we’ll do it
Moments of Influence ‹#› Portigal Click to edit Master title style Resources, presentations and to purchase http://rosenfeldmedia.com/books/interviewing-users/ I’m asking you to check out this stuff Interviews with in-house user research leaders http://www.portigal.com/series/DollarsDoDonuts/
Moments of Influence ‹#› Portigal Click to edit Master title styleExercise: Planning for Influence • Work in groups of 3-4 • Get a scenario card • Discuss how you would handle the situation • Write down a few key steps • Let’s share
Moments of Influence ‹#› Portigal Click to edit Master title style Portigal Consulting www.portigal.com @steveportigal steve@portigal.com Thank you!

Recommended

The Power of Bad Ideas
The Power of Bad IdeasThe Power of Bad Ideas
The Power of Bad IdeasSteve Portigal
 
The Designer Is Present (Fluxible 2013)
The Designer Is Present (Fluxible 2013)The Designer Is Present (Fluxible 2013)
The Designer Is Present (Fluxible 2013)Steve Portigal
 
Soft Skills Are Hard: A Journey To Healthier Work
Soft Skills Are Hard: A Journey To Healthier WorkSoft Skills Are Hard: A Journey To Healthier Work
Soft Skills Are Hard: A Journey To Healthier WorkSteve Portigal
 
The Designer is Present
The Designer is PresentThe Designer is Present
The Designer is PresentSteve Portigal
 
Steve Portigal - The Designer is Present
Steve Portigal - The Designer is PresentSteve Portigal - The Designer is Present
Steve Portigal - The Designer is PresentSteve Portigal
 
Soft Skills Are Hard
Soft Skills Are Hard Soft Skills Are Hard
Soft Skills Are Hard Steve Portigal
 
Soft Skills Are Hard
Soft Skills Are HardSoft Skills Are Hard
Soft Skills Are HardSteve Portigal
 
Beating the Blank Page
Beating the Blank PageBeating the Blank Page
Beating the Blank PageSteve Portigal
 

Recommended

The Power of Bad Ideas
The Power of Bad IdeasThe Power of Bad Ideas
The Power of Bad IdeasSteve Portigal
 
The Designer Is Present (Fluxible 2013)
The Designer Is Present (Fluxible 2013)The Designer Is Present (Fluxible 2013)
The Designer Is Present (Fluxible 2013)Steve Portigal
 
Soft Skills Are Hard: A Journey To Healthier Work
Soft Skills Are Hard: A Journey To Healthier WorkSoft Skills Are Hard: A Journey To Healthier Work
Soft Skills Are Hard: A Journey To Healthier WorkSteve Portigal
 
The Designer is Present
The Designer is PresentThe Designer is Present
The Designer is PresentSteve Portigal
 
Steve Portigal - The Designer is Present
Steve Portigal - The Designer is PresentSteve Portigal - The Designer is Present
Steve Portigal - The Designer is PresentSteve Portigal
 
Soft Skills Are Hard
Soft Skills Are Hard Soft Skills Are Hard
Soft Skills Are Hard Steve Portigal
 
Soft Skills Are Hard
Soft Skills Are HardSoft Skills Are Hard
Soft Skills Are HardSteve Portigal
 
Beating the Blank Page
Beating the Blank PageBeating the Blank Page
Beating the Blank PageSteve Portigal
 
The Designer is Present
The Designer is PresentThe Designer is Present
The Designer is PresentSteve Portigal
 
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and DesignSteve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and DesignSteve Portigal
 
EuroIA14 - Well, We've Done All This Research, Now What?
EuroIA14 - Well, We've Done All This Research, Now What?EuroIA14 - Well, We've Done All This Research, Now What?
EuroIA14 - Well, We've Done All This Research, Now What?Steve Portigal
 
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Collaboration
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and CollaborationYes, My Iguana Loves to Cha-Cha: Improv, Creativity and Collaboration
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and CollaborationSteve Portigal
 
Yes, My Tuatara Loves to Cha-Cha Improv, Creativity and Design
Yes, My Tuatara Loves to Cha-Cha Improv, Creativity and DesignYes, My Tuatara Loves to Cha-Cha Improv, Creativity and Design
Yes, My Tuatara Loves to Cha-Cha Improv, Creativity and DesignSteve Portigal
 
Championing Contextual Research in Your Organization
Championing Contextual Research in Your OrganizationChampioning Contextual Research in Your Organization
Championing Contextual Research in Your OrganizationSteve Portigal
 
Discover and act on insights about people
Discover and act on insights about peopleDiscover and act on insights about people
Discover and act on insights about peopleSteve Portigal
 
Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?Steve Portigal
 
Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?Steve Portigal
 
SXSW - Diving Deep: Best Practices For Interviewing Users
SXSW - Diving Deep: Best Practices For Interviewing UsersSXSW - Diving Deep: Best Practices For Interviewing Users
SXSW - Diving Deep: Best Practices For Interviewing UsersSteve Portigal
 
Interviewing Users: Spinning Data Into Gold
Interviewing Users: Spinning Data Into GoldInterviewing Users: Spinning Data Into Gold
Interviewing Users: Spinning Data Into GoldSteve Portigal
 
Big Ideas, Focused Action, Problem Solved
Big Ideas, Focused Action, Problem SolvedBig Ideas, Focused Action, Problem Solved
Big Ideas, Focused Action, Problem SolvedTamara Christensen
 
Yes, My tuatara loves to cha-cha: Improv, creativity and design
Yes, My tuatara loves to cha-cha: Improv, creativity and designYes, My tuatara loves to cha-cha: Improv, creativity and design
Yes, My tuatara loves to cha-cha: Improv, creativity and designUX New Zealand 2015
 
The Power of Bad Ideas
The Power of Bad IdeasThe Power of Bad Ideas
The Power of Bad IdeasSteve Portigal
 
Garr Reynolds google talk
Garr Reynolds google talkGarr Reynolds google talk
Garr Reynolds google talkSameer Mathur
 
Space & Narrative: Designing for Social Software
Space & Narrative: Designing for Social SoftwareSpace & Narrative: Designing for Social Software
Space & Narrative: Designing for Social SoftwareXianhang Zhang
 
Faceted Identities
Faceted IdentitiesFaceted Identities
Faceted IdentitiesXianhang Zhang
 
ONBOARDING IN LOCKDOWN, HILA FOX, Augury
ONBOARDING IN LOCKDOWN, HILA FOX, AuguryONBOARDING IN LOCKDOWN, HILA FOX, Augury
ONBOARDING IN LOCKDOWN, HILA FOX, AuguryDevOpsDays Tel Aviv
 
BoS Conference USA 2019 Feedback Loop Workshop Slide Deck
BoS Conference USA 2019 Feedback Loop Workshop Slide DeckBoS Conference USA 2019 Feedback Loop Workshop Slide Deck
BoS Conference USA 2019 Feedback Loop Workshop Slide DeckBusiness of Software Conference
 
Communication skills
Communication skillsCommunication skills
Communication skillsEmilyMcCaff
 
Brandraising(R) Through Social Media
Brandraising(R) Through Social MediaBrandraising(R) Through Social Media
Brandraising(R) Through Social MediaFarra Trompeter, Big Duck
 
Online Visibility and Blogging Overview for Designers
Online Visibility and Blogging Overview for DesignersOnline Visibility and Blogging Overview for Designers
Online Visibility and Blogging Overview for DesignersDaniel Schutzsmith
 

More Related Content

What's hot

The Designer is Present
The Designer is PresentThe Designer is Present
The Designer is PresentSteve Portigal
 
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and DesignSteve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and DesignSteve Portigal
 
EuroIA14 - Well, We've Done All This Research, Now What?
EuroIA14 - Well, We've Done All This Research, Now What?EuroIA14 - Well, We've Done All This Research, Now What?
EuroIA14 - Well, We've Done All This Research, Now What?Steve Portigal
 
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Collaboration
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and CollaborationYes, My Iguana Loves to Cha-Cha: Improv, Creativity and Collaboration
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and CollaborationSteve Portigal
 
Yes, My Tuatara Loves to Cha-Cha Improv, Creativity and Design
Yes, My Tuatara Loves to Cha-Cha Improv, Creativity and DesignYes, My Tuatara Loves to Cha-Cha Improv, Creativity and Design
Yes, My Tuatara Loves to Cha-Cha Improv, Creativity and DesignSteve Portigal
 
Championing Contextual Research in Your Organization
Championing Contextual Research in Your OrganizationChampioning Contextual Research in Your Organization
Championing Contextual Research in Your OrganizationSteve Portigal
 
Discover and act on insights about people
Discover and act on insights about peopleDiscover and act on insights about people
Discover and act on insights about peopleSteve Portigal
 
Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?Steve Portigal
 
Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?Steve Portigal
 
SXSW - Diving Deep: Best Practices For Interviewing Users
SXSW - Diving Deep: Best Practices For Interviewing UsersSXSW - Diving Deep: Best Practices For Interviewing Users
SXSW - Diving Deep: Best Practices For Interviewing UsersSteve Portigal
 
Interviewing Users: Spinning Data Into Gold
Interviewing Users: Spinning Data Into GoldInterviewing Users: Spinning Data Into Gold
Interviewing Users: Spinning Data Into GoldSteve Portigal
 
Big Ideas, Focused Action, Problem Solved
Big Ideas, Focused Action, Problem SolvedBig Ideas, Focused Action, Problem Solved
Big Ideas, Focused Action, Problem SolvedTamara Christensen
 
Yes, My tuatara loves to cha-cha: Improv, creativity and design
Yes, My tuatara loves to cha-cha: Improv, creativity and designYes, My tuatara loves to cha-cha: Improv, creativity and design
Yes, My tuatara loves to cha-cha: Improv, creativity and designUX New Zealand 2015
 
The Power of Bad Ideas
The Power of Bad IdeasThe Power of Bad Ideas
The Power of Bad IdeasSteve Portigal
 
Garr Reynolds google talk
Garr Reynolds google talkGarr Reynolds google talk
Garr Reynolds google talkSameer Mathur
 
Space & Narrative: Designing for Social Software
Space & Narrative: Designing for Social SoftwareSpace & Narrative: Designing for Social Software
Space & Narrative: Designing for Social SoftwareXianhang Zhang
 

What's hot (17)

The Designer is Present
The Designer is PresentThe Designer is Present
The Designer is Present
 
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and DesignSteve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design
 
EuroIA14 - Well, We've Done All This Research, Now What?
EuroIA14 - Well, We've Done All This Research, Now What?EuroIA14 - Well, We've Done All This Research, Now What?
EuroIA14 - Well, We've Done All This Research, Now What?
 
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Collaboration
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and CollaborationYes, My Iguana Loves to Cha-Cha: Improv, Creativity and Collaboration
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Collaboration
 
Yes, My Tuatara Loves to Cha-Cha Improv, Creativity and Design
Yes, My Tuatara Loves to Cha-Cha Improv, Creativity and DesignYes, My Tuatara Loves to Cha-Cha Improv, Creativity and Design
Yes, My Tuatara Loves to Cha-Cha Improv, Creativity and Design
 
Championing Contextual Research in Your Organization
Championing Contextual Research in Your OrganizationChampioning Contextual Research in Your Organization
Championing Contextual Research in Your Organization
 
Discover and act on insights about people
Discover and act on insights about peopleDiscover and act on insights about people
Discover and act on insights about people
 
Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?
 
Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?Well, We've Done All This Research, Now What?
Well, We've Done All This Research, Now What?
 
SXSW - Diving Deep: Best Practices For Interviewing Users
SXSW - Diving Deep: Best Practices For Interviewing UsersSXSW - Diving Deep: Best Practices For Interviewing Users
SXSW - Diving Deep: Best Practices For Interviewing Users
 
Interviewing Users: Spinning Data Into Gold
Interviewing Users: Spinning Data Into GoldInterviewing Users: Spinning Data Into Gold
Interviewing Users: Spinning Data Into Gold
 
Big Ideas, Focused Action, Problem Solved
Big Ideas, Focused Action, Problem SolvedBig Ideas, Focused Action, Problem Solved
Big Ideas, Focused Action, Problem Solved
 
Yes, My tuatara loves to cha-cha: Improv, creativity and design
Yes, My tuatara loves to cha-cha: Improv, creativity and designYes, My tuatara loves to cha-cha: Improv, creativity and design
Yes, My tuatara loves to cha-cha: Improv, creativity and design
 
The Power of Bad Ideas
The Power of Bad IdeasThe Power of Bad Ideas
The Power of Bad Ideas
 
Garr Reynolds google talk
Garr Reynolds google talkGarr Reynolds google talk
Garr Reynolds google talk
 
Space & Narrative: Designing for Social Software
Space & Narrative: Designing for Social SoftwareSpace & Narrative: Designing for Social Software
Space & Narrative: Designing for Social Software
 
Faceted Identities
Faceted IdentitiesFaceted Identities
Faceted Identities
 

Similar to Steve Portigal's Moments of Influence

ONBOARDING IN LOCKDOWN, HILA FOX, Augury
ONBOARDING IN LOCKDOWN, HILA FOX, AuguryONBOARDING IN LOCKDOWN, HILA FOX, Augury
ONBOARDING IN LOCKDOWN, HILA FOX, AuguryDevOpsDays Tel Aviv
 
BoS Conference USA 2019 Feedback Loop Workshop Slide Deck
BoS Conference USA 2019 Feedback Loop Workshop Slide DeckBoS Conference USA 2019 Feedback Loop Workshop Slide Deck
BoS Conference USA 2019 Feedback Loop Workshop Slide DeckBusiness of Software Conference
 
Communication skills
Communication skillsCommunication skills
Communication skillsEmilyMcCaff
 
Online Visibility and Blogging Overview for Designers
Online Visibility and Blogging Overview for DesignersOnline Visibility and Blogging Overview for Designers
Online Visibility and Blogging Overview for DesignersDaniel Schutzsmith
 
Influencers - Don't Find 'em. Make 'em
Influencers - Don't Find 'em. Make 'emInfluencers - Don't Find 'em. Make 'em
Influencers - Don't Find 'em. Make 'emIan Lurie
 
How To Use Social Media to Leverage Your Brand
How To Use Social Media to Leverage Your BrandHow To Use Social Media to Leverage Your Brand
How To Use Social Media to Leverage Your BrandRichie Parsons
 
2022 RMTRA Summit - Dudes Do Better Dismantling Toxic Masculinity At Work Jef...
2022 RMTRA Summit - Dudes Do Better Dismantling Toxic Masculinity At Work Jef...2022 RMTRA Summit - Dudes Do Better Dismantling Toxic Masculinity At Work Jef...
2022 RMTRA Summit - Dudes Do Better Dismantling Toxic Masculinity At Work Jef...Jeff Harry
 
THE PSYCHOLOGY OF MICRO-INTERACTIONS: How to make users love, not like, your app
THE PSYCHOLOGY OF MICRO-INTERACTIONS: How to make users love, not like, your appTHE PSYCHOLOGY OF MICRO-INTERACTIONS: How to make users love, not like, your app
THE PSYCHOLOGY OF MICRO-INTERACTIONS: How to make users love, not like, your appSarah Eva Monroe
 
Darefest 2015 Culture Follows Structure
Darefest 2015 Culture Follows StructureDarefest 2015 Culture Follows Structure
Darefest 2015 Culture Follows StructureJason Little
 
How To Address Toxic Masculinity At Work - Pause On The Play.pptx
How To Address Toxic Masculinity At Work - Pause On The Play.pptxHow To Address Toxic Masculinity At Work - Pause On The Play.pptx
How To Address Toxic Masculinity At Work - Pause On The Play.pptxJeff Harry
 
Increasing Conversion: The Persuasive Design Checklist
Increasing Conversion: The Persuasive Design ChecklistIncreasing Conversion: The Persuasive Design Checklist
Increasing Conversion: The Persuasive Design ChecklistJohn Whalen
 
Persuasive Design: Putting It To Use
Persuasive Design: Putting It To UsePersuasive Design: Putting It To Use
Persuasive Design: Putting It To UseEmagination ®
 
The Importance of Being You
The Importance of Being YouThe Importance of Being You
The Importance of Being Youcdelk
 
Frederick Social Media Conference
Frederick Social Media ConferenceFrederick Social Media Conference
Frederick Social Media Conferencejjgardner3
 
From PSO to PSB: A New Model for Creating Differentiated Brand Experiences
From PSO to PSB: A New Model for Creating Differentiated Brand ExperiencesFrom PSO to PSB: A New Model for Creating Differentiated Brand Experiences
From PSO to PSB: A New Model for Creating Differentiated Brand ExperiencesOne North
 

Similar to Steve Portigal's Moments of Influence (20)

ONBOARDING IN LOCKDOWN, HILA FOX, Augury
ONBOARDING IN LOCKDOWN, HILA FOX, AuguryONBOARDING IN LOCKDOWN, HILA FOX, Augury
ONBOARDING IN LOCKDOWN, HILA FOX, Augury
 
BoS Conference USA 2019 Feedback Loop Workshop Slide Deck
BoS Conference USA 2019 Feedback Loop Workshop Slide DeckBoS Conference USA 2019 Feedback Loop Workshop Slide Deck
BoS Conference USA 2019 Feedback Loop Workshop Slide Deck
 
Communication skills
Communication skillsCommunication skills
Communication skills
 
Brandraising(R) Through Social Media
Brandraising(R) Through Social MediaBrandraising(R) Through Social Media
Brandraising(R) Through Social Media
 
Online Visibility and Blogging Overview for Designers
Online Visibility and Blogging Overview for DesignersOnline Visibility and Blogging Overview for Designers
Online Visibility and Blogging Overview for Designers
 
Influencers - Don't Find 'em. Make 'em
Influencers - Don't Find 'em. Make 'emInfluencers - Don't Find 'em. Make 'em
Influencers - Don't Find 'em. Make 'em
 
How To Use Social Media to Leverage Your Brand
How To Use Social Media to Leverage Your BrandHow To Use Social Media to Leverage Your Brand
How To Use Social Media to Leverage Your Brand
 
2022 RMTRA Summit - Dudes Do Better Dismantling Toxic Masculinity At Work Jef...
2022 RMTRA Summit - Dudes Do Better Dismantling Toxic Masculinity At Work Jef...2022 RMTRA Summit - Dudes Do Better Dismantling Toxic Masculinity At Work Jef...
2022 RMTRA Summit - Dudes Do Better Dismantling Toxic Masculinity At Work Jef...
 
THE PSYCHOLOGY OF MICRO-INTERACTIONS: How to make users love, not like, your app
THE PSYCHOLOGY OF MICRO-INTERACTIONS: How to make users love, not like, your appTHE PSYCHOLOGY OF MICRO-INTERACTIONS: How to make users love, not like, your app
THE PSYCHOLOGY OF MICRO-INTERACTIONS: How to make users love, not like, your app
 
Darefest 2015 Culture Follows Structure
Darefest 2015 Culture Follows StructureDarefest 2015 Culture Follows Structure
Darefest 2015 Culture Follows Structure
 
NoSmell.pptx
NoSmell.pptxNoSmell.pptx
NoSmell.pptx
 
How To Address Toxic Masculinity At Work - Pause On The Play.pptx
How To Address Toxic Masculinity At Work - Pause On The Play.pptxHow To Address Toxic Masculinity At Work - Pause On The Play.pptx
How To Address Toxic Masculinity At Work - Pause On The Play.pptx
 
Increasing Conversion: The Persuasive Design Checklist
Increasing Conversion: The Persuasive Design ChecklistIncreasing Conversion: The Persuasive Design Checklist
Increasing Conversion: The Persuasive Design Checklist
 
Persuasive Design: Putting It To Use
Persuasive Design: Putting It To UsePersuasive Design: Putting It To Use
Persuasive Design: Putting It To Use
 
The Importance of Being You
The Importance of Being YouThe Importance of Being You
The Importance of Being You
 
Frederick Social Media Conference
Frederick Social Media ConferenceFrederick Social Media Conference
Frederick Social Media Conference
 
Fred S M C
Fred S M CFred S M C
Fred S M C
 
THEPAC2014 - Rob Pillans - 10 Lessons From 30 Years
THEPAC2014 - Rob Pillans - 10 Lessons From 30 YearsTHEPAC2014 - Rob Pillans - 10 Lessons From 30 Years
THEPAC2014 - Rob Pillans - 10 Lessons From 30 Years
 
Power Up Your Brand
Power Up Your BrandPower Up Your Brand
Power Up Your Brand
 
From PSO to PSB: A New Model for Creating Differentiated Brand Experiences
From PSO to PSB: A New Model for Creating Differentiated Brand ExperiencesFrom PSO to PSB: A New Model for Creating Differentiated Brand Experiences
From PSO to PSB: A New Model for Creating Differentiated Brand Experiences
 

More from Steve Portigal

Stop Solving Problems!
Stop Solving Problems!Stop Solving Problems!
Stop Solving Problems!Steve Portigal
 
We’ve done all this research, now what?
We’ve done all this research, now what?We’ve done all this research, now what?
We’ve done all this research, now what?Steve Portigal
 
User research: Uncovering compelling insights through interviews
User research: Uncovering compelling insights through interviewsUser research: Uncovering compelling insights through interviews
User research: Uncovering compelling insights through interviewsSteve Portigal
 
Learning from User Research War Stories
Learning from User Research War StoriesLearning from User Research War Stories
Learning from User Research War StoriesSteve Portigal
 
Learning From User Research War Stories
Learning From User Research War Stories Learning From User Research War Stories
Learning From User Research War Stories Steve Portigal
 
We’ve done all this research, now what?
We’ve done all this research, now what?We’ve done all this research, now what?
We’ve done all this research, now what?Steve Portigal
 
User Research War Stories
User Research War StoriesUser Research War Stories
User Research War StoriesSteve Portigal
 
Doorbells, Danger, and Dead Batteries: User Research War Stories
Doorbells, Danger, and Dead Batteries: User Research War StoriesDoorbells, Danger, and Dead Batteries: User Research War Stories
Doorbells, Danger, and Dead Batteries: User Research War StoriesSteve Portigal
 
Doorbells, Danger, and Dead Batteries (Amuse 2016)
Doorbells, Danger, and Dead Batteries (Amuse 2016)Doorbells, Danger, and Dead Batteries (Amuse 2016)
Doorbells, Danger, and Dead Batteries (Amuse 2016)Steve Portigal
 
Fieldwork Fundamentals (UX Australia)
Fieldwork Fundamentals (UX Australia)Fieldwork Fundamentals (UX Australia)
Fieldwork Fundamentals (UX Australia)Steve Portigal
 
Designing for Unmet Needs
Designing for Unmet NeedsDesigning for Unmet Needs
Designing for Unmet NeedsSteve Portigal
 
Designing The Problem
Designing The Problem Designing The Problem
Designing The Problem Steve Portigal
 
Interviewing Users (Catapult Labs event)
Interviewing Users (Catapult Labs event)Interviewing Users (Catapult Labs event)
Interviewing Users (Catapult Labs event)Steve Portigal
 
User Insights Start the Design Process
User Insights Start the Design ProcessUser Insights Start the Design Process
User Insights Start the Design ProcessSteve Portigal
 

More from Steve Portigal (14)

Stop Solving Problems!
Stop Solving Problems!Stop Solving Problems!
Stop Solving Problems!
 
We’ve done all this research, now what?
We’ve done all this research, now what?We’ve done all this research, now what?
We’ve done all this research, now what?
 
User research: Uncovering compelling insights through interviews
User research: Uncovering compelling insights through interviewsUser research: Uncovering compelling insights through interviews
User research: Uncovering compelling insights through interviews
 
Learning from User Research War Stories
Learning from User Research War StoriesLearning from User Research War Stories
Learning from User Research War Stories
 
Learning From User Research War Stories
Learning From User Research War Stories Learning From User Research War Stories
Learning From User Research War Stories
 
We’ve done all this research, now what?
We’ve done all this research, now what?We’ve done all this research, now what?
We’ve done all this research, now what?
 
User Research War Stories
User Research War StoriesUser Research War Stories
User Research War Stories
 
Doorbells, Danger, and Dead Batteries: User Research War Stories
Doorbells, Danger, and Dead Batteries: User Research War StoriesDoorbells, Danger, and Dead Batteries: User Research War Stories
Doorbells, Danger, and Dead Batteries: User Research War Stories
 
Doorbells, Danger, and Dead Batteries (Amuse 2016)
Doorbells, Danger, and Dead Batteries (Amuse 2016)Doorbells, Danger, and Dead Batteries (Amuse 2016)
Doorbells, Danger, and Dead Batteries (Amuse 2016)
 
Fieldwork Fundamentals (UX Australia)
Fieldwork Fundamentals (UX Australia)Fieldwork Fundamentals (UX Australia)
Fieldwork Fundamentals (UX Australia)
 
Designing for Unmet Needs
Designing for Unmet NeedsDesigning for Unmet Needs
Designing for Unmet Needs
 
Designing The Problem
Designing The Problem Designing The Problem
Designing The Problem
 
Interviewing Users (Catapult Labs event)
Interviewing Users (Catapult Labs event)Interviewing Users (Catapult Labs event)
Interviewing Users (Catapult Labs event)
 
User Insights Start the Design Process
User Insights Start the Design ProcessUser Insights Start the Design Process
User Insights Start the Design Process
 

Recently uploaded

原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social Media306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social MediaD SSS
 
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一F La
 
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改yuu sss
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Sitegalleryaagency
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfAayushChavan5
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case StudySophia Viganò
 
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一F dds
 
办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一
办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一
办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一A SSS
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfShivakumar Viswanathan
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一z xss
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一Fi L
 
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)jennyeacort
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubaikojalkojal131
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一diploma 1
 
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024CristobalHeraud
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIyuj
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...Rishabh Aryan
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Nightssuser7cb4ff
 

Recently uploaded (20)

原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social Media306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social Media
 
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
 
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Site
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case Study
 
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
 
办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一
办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一
办理学位证(NTU证书)新加坡南洋理工大学毕业证成绩单原版一比一
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdf
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
 
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
 
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
 

Steve Portigal's Moments of Influence

  • 1. 1 Moments of Influence Steve Portigal @steveportigal
  • 2. Moments of Influence ‹#› Portigal Click to edit Master title style Unpacking Influence
  • 3. Moments of Influence ‹#› Portigal Click to edit Master title styleInfluence > persuasion
  • 4. Moments of Influence ‹#› Portigal Click to edit Master title styleInfluencing another to take action
  • 5. Moments of Influence ‹#› Portigal Click to edit Master title styleInfluencing another to let you take action
  • 6. Moments of Influence ‹#› Portigal Click to edit Master title styleInfluencing someone to change their beliefs reciprocity-failure.blogspot.com
  • 7. Moments of Influence ‹#› Portigal Click to edit Master title styleShow someone a new way of looking at it @RobbFraley
  • 8. Moments of Influence ‹#› Portigal Click to edit Master title style Musing on Influence
  • 9. Moments of Influence ‹#› Portigal Click to edit Master title styleCredibility/Thought Leadership
  • 10. Moments of Influence ‹#› Portigal Click to edit Master title styleTeaching as influencing
  • 11. Moments of Influence ‹#› Portigal Click to edit Master title styleModeling Behavior
  • 12. Moments of Influence ‹#› Portigal Click to edit Master title styleLeadership without title
  • 13. Moments of Influence ‹#› Portigal Click to edit Master title styleBeing open to being influenced by others
  • 14. Moments of Influence ‹#› Portigal Click to edit Master title style Getting practical
  • 15. Moments of Influence ‹#› Portigal Click to edit Master title styleCialdini’s Principles of Ethical Influence Reciprocity Scarcity Authority Consistency Liking Consensus/Social Proof
  • 16. Moments of Influence ‹#› Portigal Click to edit Master title styleReciprocity We want to return favors
  • 17. Moments of Influence ‹#› Portigal Click to edit Master title styleScarcity An offer is more appealing if there are limited quantities
  • 18. Moments of Influence ‹#› Portigal Click to edit Master title styleAuthority We are influenced by symbols of authority and authority figures
  • 19. Moments of Influence ‹#› Portigal Click to edit Master title styleConsistency If we’ve committed to something, we will follow through
  • 20. Moments of Influence ‹#› Portigal Click to edit Master title styleLiking We are influenced by people whom we like
  • 21. Moments of Influence ‹#› Portigal Click to edit Master title styleConsensus/Social Proof If everyone does it, then we’ll do it
  • 22. Moments of Influence ‹#› Portigal Click to edit Master title style Resources, presentations and to purchase http://rosenfeldmedia.com/books/interviewing-users/ I’m asking you to check out this stuff Interviews with in-house user research leaders http://www.portigal.com/series/DollarsDoDonuts/
  • 23. Moments of Influence ‹#› Portigal Click to edit Master title styleExercise: Planning for Influence • Work in groups of 3-4 • Get a scenario card • Discuss how you would handle the situation • Write down a few key steps • Let’s share
  • 24. Moments of Influence ‹#› Portigal Click to edit Master title style Portigal Consulting www.portigal.com @steveportigal steve@portigal.com Thank you!