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User Research War Stories
Steve Portigal
@steveportigal
2
It’s All Going To Burn
Click to edit Master title style
Sameer Chavan
Connecting Through War Stories
Click to edit Master title style“We’re wired for story. In a culture of scarcity and
perfectionism, there’s a surprisingly simple reason we
want to own, integrate, and share our stories of
struggle. We do this because we feel the most alive
when we’re connecting with others and being brave
with our stories.” Brené Brown, Rising Strong
Click to edit Master title style
www.portigal.com/
category/series/
warstories
Click to edit Master title styleDoorbells, Danger, and Dead Batteries
rosenfeldmedia.com/books/user-research-war-stories/
Interviews with in-house user research leaders
portigal.com/podcast/
Interviewing Users
rosenfeldmedia.com/books/interviewing-users/
Click to edit Master title style
Survivorship Bias
8
To Live Outside
The Law…
…You Must
Be Honest
9
and the Banana Thief
Steve Hopson, www.stevehopson.com
The Researcher
Lena Blackstock
10
Andrew Muir Wood
Alejandro Escamilla
11
Facing Ethical Challenges
Identify where your obligations lie
Ethics are a conversation, not a specification
Build a support network
12
Can’t Stop The Feeling
13
A Sigh Is Just a Sigh
Susan Simon Daniels
"Sigh" (CC BY-ND 2.0) by TMAB2003
14
Coping with Emotions in the Field
You can’t choose how you feel, but you
do choose how to act
Listening is supporting
Emotion isn’t a bad thing
Prepare to be triggered
15
Coping with Emotions in the Field
Give your emotions an opportunity
to surface
We meet people wherever they are at
Your research objective is not how your
participant thinks about the interview
Click to edit Master title style
Judging and Learning
Portigal
To Research Is
To Be Human
Portigal
Portigal
Thank you!
@steveportigal
www.portigal.com

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Learning from User Research War Stories