A gathering of marketing and advertising predictions the likes of which have never been seen before.

1. RUN FOR YOUR LIFE!
The world of marketing &
advertising is colliding with
the world of pop culture…

2. A collection of some of the
brightest minds in all of marketing
& advertising was asked one
simple question:
What is your prediction for the
year 2014?
There was just one catch…

3. They each had to “marry” their
prediction with a pop culture
reference from any of the
following references:
Song Title
Song Lyric
Movie Title
Movie Quote

4. Presenting the most
unusual marketing
predictions you have
EVER seen in your life.

5. “Everybody’s watching, watching
to see the fall out, even when
you’re sleeping, keep your eyes
open…” – from the song Eyes Open by
Taylor Swift
“The adage has long been, ‘the only constant is
change itself.’ It’s time for an update. It’s not just
change that is the challenge for marketers and
marketing anymore, it’s the pace of change and the
required pace of adaptation. Whether it is
responsive design, or agile marketing, or
understanding and managing new social channels
(snapchat & whisper anyone?) we need to be more
on top of what our customers are doing, how
technologies are changing, how to be more excellent at more
things more of the time than ever before. Keep your eyes
open – even when you’re sleeping. The only constant is that
you are behind already.”
- Dwight Griesman, CMO, High Street Partners

6. “Say something, I’m giving up on
you.” – from the song Say Something by A
Great Big World
“2014 needs to be the year of a stellar customer experience. Marketers need to stop talking
about customer experience and start creating interactions that are customized, personalized,
relevant and omni-channel.
Customer expectations have evolved and customer needs cannot be an after-thought. Focusing
on the customer can’t be JUST a great tagline in a CEO’s report to the street. It must become
part of a companies DNA. Know your customer, use that knowledge to create meaningful dialog
that actually ‘Says Something’ to them. Do away with the practice of creating pointless digital
experiences, (like the countless number of purposeless apps that are created) just so you can
say that you too are doing what others are doing. If we as marketers don’t make the commitment
to clean up our mass approach to engagement and start producing real-time, relevant, individual
and purposeful customer interactions – our customer will stop listening to us, no longer look for
us – they will give up on us….
So, to all the talented marketers out there I challenge you to make it your mission to ensure that
2014 be the year you actually ‘Say Something’ meaningful to your customer through a robust,
dynamic shopping experience that showcases a relevant customer first strategy.”
- Patrick Adams, Global Chief Marketing Officer, Victoria’s Secret

7. “Help me… help you”
– Jerry Maguire (Tom Cruise), Jerry Maguire
“Today’s customer is increasingly invisible. Hiding
behind the anonymity of a Google search and the
consumption of digital content without the need for a
subscription. They’re self educating and companies
must shift their sales & marketing efforts aways from
selling and into helping these customers make the
right buying decision by providing trackable, helpful
digital content.
Then by tracking this content consumption,
companies are helping the prospective customer
send buying signals the company can leverage to
increase sales of its products and services.”
- Tom Martin, author of The Invisible Sale

8. Alice in
Wonderland
(movie title)
“When Alice confronts the white
Queen, Alice laughed. ‘There’s no use
trying,’ she said. ‘One can’t believe
impossible things. I dare say you
haven’t had much practice,’ said the
[white] Queen.
The future more than ever, one could
argue, will be created by those who
believe in the impossible, as crazy as that might
sound.”
- Gregory Carpenter, James Farley/Booz Allen
Hamilton Professor of Marketing Strategy at the
Kellogg School of Management

9. “Do you ever get the feeling that
there’s something going on that
we don’t know about?”
- Timothy Fenwick, Jr. (Kevin Bacon), Diner
“It strikes me as such an appropriate thought for marketers and agencies as we
head into 2014. Bottom line: THERE IS something going on that we don’t know
about, especially if we aren’t paying close enough attention. If we aren’t studying our
competition. If we aren’t mining data. If we aren’t keeping up to speed on the latest
technology. If we aren’t getting closer to the customer. 2014 should be the year where all
marketers stop the practice of incrementalism – adjusting last year’s plans up or down,
turning a few dials here and there. It is a time to throw the old marketing plans in the trash
and start from scratch, because competition has changed.
Data has gotten richer and easier to use. Technology continues to advance and evolve at
light speed. And customer behavior is shifting maybe more than ever before. The point:
keep up. You have to. Even if you are keeping up, there is still something being developed
that we don’t know about. That’s hard to control. But the best marketers are the ones that
know they have to keep up and work at it.”
- Joe Saracino, CMO, Erwin Penland

10. “You should be kissed…and
often…and by someone who
knows how.”
– Rhett Butler (Clark Gable), Gone with the
Wind
“Today, products reach parity faster than ever. Real
lasting sustainable advantage comes from creating real
differentiation at the service level to constantly ‘kiss’ the customer
at relevant Touchpoints between their needs and your brand.
Marketing’s greatest impact in 2014 and beyond will be to ‘know
how’ to properly inspire customers, to work with them to
understand their needs and enable them to easily find and
evaluate your offers and support them all along their pre sale to
post sale journey.
Doing this often and across the touchpoints that matter most to
customers will make sure you don’t find your value proposition
‘Gone with the Wind.’”
- Randall Rozin, Global Director Brand Marketing, Dow Corning
Corporation

11. “And all the while I feel like I’m standing
in the middle of a crowded room,
screaming at the top of my lungs, and no
one even looks up.”
- Rose DeWitt Bukater (Kate Winslet), Titanic
“I think that’s where we are at now with marketing. No-one cares
about our products and services, they care about themselves. We
can shout all we want, but it simply doesn’t work anymore. The
consumer is in complete control. For all the talk about brands
developing epic content, for the most part we are looking for large
groups of the right people and throw a content grenade in the
middle of the room with the hopes that it goes viral. Viral happens
after 1,000 pieces of amazing content.
2014 will be the year of patience. More brands will realize that
consistent delivery of amazingly useful and entertainment content
is what builds long-term relationships with customers. We will see a
number of amazing content platforms launched in 2014, as well as
a number of brands that actually go out and BUY media companies
instead of developing content factories on their own.”
- Joe Pulizzi, Founder at Content Marketing Institute

12. “A ch-ch-ch-ange is gonna’ do you
good.” - from the song A Change Would
Do You Good by Sheryl Crow
“It’ll be another 12 months of audience
empowerment, hyperfast change and
associated reactivity in a lot of areas – not
necessarily bad things, mind you. The smart
and resourceful marketers and their valuable
partners will drive the trends or at least
negotiate the landscape with vision,
understanding, and a lack of surprise. The
less-prepared will reveal themselves to
be…less prepared, and will spend another
sizeable chunk of the year playing catch-up.”
- Rich Romig, Executive Creative Director,
Harte-Hanks

13. “Show me the money”
- Rod Tidwell (Cuba Gooding, Jr.), Jerry
Maguire
“This line has taken on new meaning
for marketers, as we realize that
awareness building alone can not
drive a business. We must build
response at every touchpoint.
Every interaction with our customers
needs to build the brand, deliver core
benefits, and drive conversion.”
- Barbara Goodstein, CMO, Vonage

14. “This dizzy life of mine keeps
hanging me up all the time.”
- from the song Hanging Tree by Counting
Crows
“The lyric is esoteric but for some reason it was the first line I thought of when I heard
this question. I’ve thought quite a bit lately about how social media is affecting not only
our digital lifestyle but also our analog, everyday way of life. I think that it’s easy to get
caught up in this dizzy life that is digital. We embrace every trendy network and struggle
to find time to share a slice of our life across everything. I think that in 2014, we’re going
to fall deeper into the sea of accidental narcissism, where we share and over share
blurring the line between reality and the digital reality we share.
At some point, whether it’s 2014 or 2015, we’ll each undergo a self-evaluation of what it
is we put into social media and what it is that we hope to take away from it. My
prediction, and my hope, over the next year is that we reassess and reprioritize a value
system that delivers greater value to those who follow us and those whom we follow.”
- Brian Solis, Principal Analyst, Altimeter Group

15. American Hustle (movie title)
“While we continue to plod along in this false economy, marketing
and advertising professionals and their communications are a
welcome escape from the realities of another downturn in the
economy just waiting to happen. It’s not if…it’s when. Hence, it is
going to be a tougher climate for marketers as major corporations
continue to sit on hoards of cash rather than investing in the
economy and innovating our way out of it, and in turn give us the
next great innovation to market. Also, if they continue sit on cash
and behave like banks, unemployment and (more importantly )
under-employment will never return to levels which will instill the
kind of consumer confidence we need to prosper.
So my prognostication is another tough few years until government steps in and makes it
attractive for companies to innovate again. Innovation spurs new products and services,
employees people, gets the engine going, fuels a strong consumer economy, that in turn,
needs us to market in a competitive environment.”
- Jan Talamo, Chief Creative Officer, Star Group / M&M

16. Spider-Man: Turn Off the Dark
(rock musical)
“What does Spider-Man: Turn off the Dark have to
do with the future of advertising and marketing?
According to over 200 thought leaders who
participated in the Wharton Future of Advertising
Program’s Advertising 2020 project—responding
to two simple questions: what could/should advertising be by 2020 and what
should we do now for that future—advertisers and marketers will have to shift
from traditional approaches to one in which their primary role is that of a
network orchestrator.
Spider-Man: Turn off the Dark also demonstrates a bold willingness to
experiment that advertising must cultivate if it is to succeed in the era of
empowered consumers. But just like the play’s own protagonist, we as
marketers must not be daunted by early failures; indeed, these are a necessary
part of the development of any hero’s story, including that of the brave pioneers
of marketing 2014.”
- Jerry Wind, Lauder Professor, University of Pennsylvania

17. “The key to this business is
personal relationships.”
– Dicky Fox (Jared Jussim), Jerry Maguire
“Marketers in 2014 and beyond will need to
focus on making the value exchange with
the customer come to life across all that we
do, especially as touch points and new
media become broader all the time. With a
proliferation of media, it’s a real and
growing challenge to keep teams and
agency coalitions working together.”
- Tom Lamb, CMO, Lowe’s

18. Contradiction
(song title), Macklemore
“In 2014, marketers will continue to increase their influence
across the organization, yet they will struggle more than ever to
demonstrate the ROI of their efforts. In fact, in a recent Domo
survey, 82 percent of marketers told us they are held
accountable for ROI on marketing spend – but only 33 percent
have access to marketing contribution to revenue..
So while the expectation on marketers is greater, their budgets
are bigger and they touch more areas of the business
(operations, customer experience, relationship management,
competitive and so on), they’ll be in more of a panic about how to
prove value. Why?
Here’s the contradiction: Marketers have more channels, more partners and
more data than ever before to manage, and yet they still don’t have the
information they need. It’s imperative that marketers get the data they need
and know their numbers to prove their value. That’s a challenge. But they’ll
eventually get there. They have to.”
- Josh James, CEO/Founder, Domo

19. “What we’ve got here is failure to
communicate.”
- Captain (Strother Martin), Cool Hand Luke
“Social needs to become more ‘social’ in 2014. Communication
and relationship building are the keys that will set your brand
apart, add value, and lead to trust and loyalty. The brands who
wake up and take advantage of these opportunities, instead of
looking at social as just another place to advertise, will increase
the lifetime value of their customers.
It has taken some push-back from people who use social channels, but
many brands seem to be finally figuring out the importance of Return On
Relationship (#RonR) in the social space, the opportunities that live there,
and that using social platforms as blast media channels can be effective,
but wastes the true value that lies there waiting to be leveraged. There’s
been a lot of complaining on the part of lazy marketers that still try to take
short-cuts, but the rewards for good social behavior are just too big to
ignore. Spammers are getting penalized, and good networkers and
community builders are reaping the benefits of engaged consumers,
influential followers, and dynamic advocates.”
- Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist
& Acting CMO of Brand Innovators

20. “You keep using that word. I do not think
it means what you think it means.”
– Inigo Montoya (Mandy Patinkin), The Princess Bride
“I’ve noticed that what passes for content and marketing
is too often remarkably close to advertising. The most
innovative content marketing in 2014 and beyond is truly
rooted in customer empathy: It’s useful, enjoyable, and
inspired, as I’ve talked about a lot this past year, from
Istanbul to Austin. What it’s decidedly not is just
advertising: One-way messages that (while often clever)
usually aren’t really helping the customer make decisions,
or should their burdens, or ease their pain.
Content and social tools represent an entirely new opportunity for
how businesses communicate with the people they want to talk
with — and it’s an enormous one. Let’s not squander that, okay?”
- Ann Handley, Chief Content Officer, MarketingProfs

21. “Won’t Get Fooled Again”
By The Who
“The message of the song captures my views on ‘Big Data’ quite
nicely for it’s (supposedly) a massive revolution that everyone has
been longing for:
We’ll be fighting in the streets, the change, it had to come. We knew
It all along. We were liberated from the fold, that’s all. But in the
end, everyone will be disappointed and life will be pretty much the same as it was before.
And the world looks just the same. And history ain’t changed. Cause the banners, they
are flown in the next war. And we look back and realize that we were being fooled (or just
fooling ourselves) the whole time, and we promise that we won’t get fooled again.
But of course when we meet the new boss (or newfangled management/technology
paradigm), we will eventually realize that he/it is same as the old boss. And this cycle of
hype then disappointment/resignation will continue on and on. It happened 15-20 years
ago with CRM, and now the same exact thing is happening with ‘Big Data.’ And I have
every reason to believe that every generation will have its own ‘new boss.’ And, worse yet,
with each cycle, the hype will grow larger, the disappointment will be deeper, and the time
between cycles will likely shrink.”
- Peter Fader, Professor of Marketing, co-director of Wharton Customer Analytics Initiative

22. “Show me the money”
- Rod Tidwell (Cuba Gooding, Jr.), Jerry Maguire
“ROI
happy. Not a new trend for 2014. But
one that hopefully fizzles by the end of the
year. Marketers are getting squeezed to do
more with less money in their budget. There’s
been an even greater emphasis on ROI and
it’s not slowing down. This has driven the
desire for more measurable tactics in their
marketing plans regardless of their efficacy
or fit for the brand or product. As long as we can measure
it. I’m hoping the trend takes a smarter turn to plans that
build strong brands, instill preference and drive sales- not
just increase hits, views or likes.”
- Sean Donahue, Partner /EVP/Creative Director, DDCworks

23. “No man, they got the metric system…
They call it a Royale with cheese.”
– Vincent Vega (John Travolta) Pulp Fiction
“Marketing is increasingly about context and knowing
your customer. In 2014, we’ll see advertising networks
that use context to proactively deliver messages from
marketers that are personalized to each user’s needs
at that very moment in time with the user’s explicit
consent to receive them.
If these networks do their job, these “advertisements”
will be indistinguishable from content we actively seek out. They will be
welcome additions to our day, saving us time, money and informing us
about new services we’ll immediately fall in love with.”
- Sam Shank, CEO/Co-Founder, HotelTonight

24. “Houston, we have a problem.”
- Jim Lovell (Tom Hanks), Apollo 13
“When I hear these words, I don’t think of the challenge
posed by the near-fatal malfunction that beset the Apollo 13
mission in 1970, I think of the tremendous collaborative
effort required to get the NASA astronauts back home. I first
connected the Apollo 13 mission with social business in
early 2012, arguing that while the business world may have
been experiencing a time of challenge, they would eventually
see great advances in social employee empowerment by
embracing social business philosophies.
In our book The Social Employee we show how those social employee cultures
are beginning to emerge and what they look like. I predict that 2014 will be the
tipping point in social collaboration, the year when businesses embrace the
idea that they cannot communicate externally unless they first learn to
communicate internally. It starts by keeping your employees safely in orbit. Now,
let’s send the message home.”
- Cheryl Burgess, CEO/CMO, Blue Focus Marketing

25. “I made him an offer he couldn’t
refuse.”
– Vito Corleone (Marlon Brando), The Godfather
“Publishers are under more and more
pressure to provide efficiency and value
around all advertising, especially digital.
As advertisers look to target and
retarget in digital campaigns, and
monitor ROI and viewability, publishers
will be required to offer advertisers
opportunities that break down
inefficiencies and allow lasting value.”
- Marc Jenkins, Vice President, Digital
Media, NASCAR

26. “No One’s Listening”
By Goo Goo Dolls
“While thankfully there are exceptions to the rule — most brands
will still view marketing as a monologue they control, not a
conversation they’ve been invited to join. We are slowly chipping
away at the old entitlements and habits but they aren’t going to
disappear in 2014.
Those of us with marketing or communications in our title can preach the
Unmarketing/Youtility/Think Like a Rock Star gospels but in the C-suite, it’s still a sell more and
sell faster mentality. Those two viewpoints aren’t exactly aligned. In fairness — we’ve brought
some of the misalignment on ourselves. Listening, being helpful and following the editorial
calendar isn’t enough. We have to also build a sales funnel that gives the prospect an
opportunity to buy. If we don’t do that, we aren’t marketing, we’re chatting.
Yes — we must be the first to provide value and yes, we need to consistent and sincere in that
effort. But we can’t forget to give them the opportunity to buy. There’s nothing dirty or wrong
about doing that. If we marketers play our part well and show the C suite it can and does result
in sales…maybe they’ll be ready to listen.”
- Drew McLellan, Top Dog, McLellan Marketing Group

27. “It’s The End Of The World As We Know
It (And I Feel Fine)“ By REM
“There have never been as many channels for reaching
consumers directly, and never more ways for brands to
understand how the consumer who uses their products and
services really feels about them.
The old adage that past predicts future behaviour just doesn’t hold true anymore. Both
consumers and brands are figuring out new ways to behave in myriad new channels, often at the
same time. Control has gone out the window, as the consumer and the influencers they follow
take charge of the conversation. Brands have always told stories about their products and
services, in highly controlled and paid environments.
Now, consumers are the ones telling the stories. The good news for brands is that the consumer
is engaging with them to a greater degree than ever before. Strong brands that are bold,
confident, have great stories to tell and that are initiating social conversations with consumers
are extremely well positioned to lead innovative new approaches to marketing. So – yes – it’s the
end of the traditional marketing world as we know it. But the brand stories and channels we can
co-create with our consumers are more powerful, emotional and real than ever before. And that
makes me feel just fine.”
- Elizabeth Pizzinato, Global Luxury Consumer and Digital Marketing SVP, Four Seasons Hotels
and Resorts

28. “Changes”
By David Bowie
“We’re seeing technology begin to exceed
the speed of light. One week
Healthcare.gov crashes and two weeks
later three young guys in California develop
an end-around. This will have a significant
impact on marketing communications
because smart brands and marketers are
always looking to capitalize on trends and
how people are digesting tools and
information. This will only continue and so
we’ll see the landscape broaden and shift
in terms of influence and market share.”
- Aaron Perlut, Partner, Elasticity

29. “I’m A Believer”
By The Monkees
“I’m a believer that technology
will make measuring what used
to be unmeasured, possible. The
beauty is that when you have the
data you want, and you can run
experiments too, you can answer
questions in the field, with real
data, and in real time.”
- Eric Bradlow, K.P. Chao
Professor of Marketing,
Statistics, and Education,
Wharton

30. Planes, Trains & Automobiles
(movie title)
“As we continue to consume information on the go
via smartphones and tablets, many analysts expect
that the mobile web will dwarf traditional desktop
Internet usage by 2015. With this prediction looming
over the heads of marketing managers everywhere,
2014 will be the year that companies of every size
embrace responsive web design or create
alternative mobile versions of their website to
ensure that their brand provides a consistent crossplatform experience.
Those who continue to turn their back on the mobile user, and
allow their competitors to adapt to this trend, will undoubtedly
find themselves standing alone on the proverbial train
platform like John Candy in Planes, Trains & Automobiles
hoping to be reunited with their customers.”
- Chris Carragher, Founder/Brand Strategist, Alpha Brandz

31. “Can’t Buy Me Love”
By The Beatles
“2014 is going to ring in a new spotlight and even
greater importance of relevant, empowering,
entertaining, inspirational and responsive content. It
is becoming more difficult for brands to truly engage
their fans and drive the desired action. Brands must
inspire their audiences to connect with them with a
goal of helping their audience achieve their goals.
It is then and only then that they will achieve their
objectives by default. You can buy likes, but you
can’t buy love. Social media and marketing always
has been and always will be about the people. You
can never go wrong by investing in real community and the
human beings within them. Brands will only receive as much
love as they are willing to earn and give.”
- Pam Moore, CEO/Founder. Marketing Nutz

32. “Wrecking Ball”
By Miley Cyrus
“Companies will continue to violate the most basic
fundamentals: having something authentic to say before they
plan on ‘going viral.’ In other words, authenticity isn’t created
by a committee brainstorming in a boardroom. The sequence
is passion, creation driven by passion, having something to say
vs. developing something to say and ‘filling in the missing
pieces.’
And Miley’s words apply perfectly to many corporations and
campaigns that come in like a bull in a china shop (my translations are in italics in
parenthesis):
I came in like a wrecking ball, Yeah, I just closed my eyes and swung.Left me crashing in a
blazing fall, All you ever did was wreck me. Yeah, you, you wreck me (you fickle consumer, how
dare your needs and preferences change?)
I never meant to start a war, I just wanted you to let me in (after we sweeten up the deal with
add-ons). And instead of using force, I guess I should’ve let you win (perception vs. reality).
I never meant to start a war (except with our competition at whatever price; anybody wanna
get naked on a metal ball?) I just wanted you to let me in, I guess I should’ve let you win.
- David Brier, President/Creative Director, DBD International, Ltd.

33. “I’m kind of over getting told to throw
my hands up in the air, so there”
– from the song Team by Lorde
“Lorde is an amazing young artist that all the cool kids
are listening these days. She is relatively outspoken
about pop stars who talk about their fame and fortune.
Lorde is trying to ‘keep it real.’
Dancin’ around the lies we tell. Dancin’ around big eyes as well. Not very pretty, but we sure know
how to run free. Living in ruins of the palace within my dreams. Instead of writing about herself, she
writes for her audience of mainly teens and young adults (and apparently young-adult-wannabees
like me) who are struggling with simple, everyday problems.
And you know, we’re on each other’s team. I’m kind of over getting told to throw my hands up in the
air. So there I’m kinda older than I was when I revelled without a care. So there
With her haunting voice and down-to-earth lyrics, Lorde is foreshadowing the evolution of marketing
in 2014. Where we’ll continue to move from all the flash and pomp and product pitches of
Madison Avenue ad budgets to realizing that when it comes to our customers, we’re on each
other’s team. We’re tired of creating content that only supports what the business thinks it wants
instead of what we know our customers need. We’re kind of over getting told to throw our hands up
in the air. So there.’”
- Michael Brenner, Vice President of Marketing and Content Strategy, SAP

34. “Let’s Go”
By Calvin Harris featuring Ne-Yo
“Technology is moving faster than
organizations can keep up and
consumers are evolving faster than
brands. The brands that take the
risk to embrace this reality and reinvent their marketing strategy and
organizational structure to evolve at
the speed of their customers will
thrive. Those brands that do what they have
always done will become irrelevant. ‘It’s not
about what you’ve done, it’s about what
you‘re doing. It’s all about where you‘re
going no matter where you’ve been. Let’s
Go!’”
- Will Seccombe, President & CEO,
Visit Florida

35. “If you don’t know who I am, then
maybe your best course would be to
tread lightly.”
- Walter White (Bryan Cranston), Breaking Bad
“For years, marketers could get by playing the volume game. To drive
up revenue, all you needed was a few thousand more email addresses
and a big red “send” button. Unfortunately, over time every marketing
department within every company, from the email team to the display
team to the mobile team joined the game, volume has gone through
the roof, and there’s no one left to look after the individual customer
experience at the receiving end of this onslaught.
In 2014, the companies that will own leadership positions are those that follow
Walter White’s advice and prioritize getting to know consumers at the individual
level before reaching out with marketing messages. With the myriad of
technologies available today, there’s no reason why marketers shouldn’t have
robust profiles built with behavioral and preference data. Armed with this data,
the imperative then becomes shifting the focus to the individual consumer,
breaking down silos within marketing departments and delivering orchestrated
experiences that span digital as well as physical touch points.”
- Scott Olrich, President Marketing & Platform, Responsys (full disclosure, my
employer)

36. “You told me to go back to the
beginning.”
- Inigo Montoya (Mandy Patinkin), The Princess Bride
“The reason I chose this particular line is I think marketers and
advertisers the world over need to go back to the beginning – literally
and figuratively. The world of course is a highly digitized place and with
all the spectacular and life-changing technological advances comes it
with an undeniable sense of desensitization.
Perhaps it was only natural that as technology progressed so too did
the distance between people; between those on the selling side of the
cash register and those waiting in line. I read a story not long ago but the practice
some retailers are taking which in essence says they will not wait on a customer
who is on his/her phone as they approach the register. I love it.
I love it because this goes both way kids. Yes we are all marketers and
advertisers but we are also consumers. Collectively we need to go back to the
beginning; to a time where people matter most. Living, breathing people who
have emotions and feelings and sentiments. I am by no means advocating not
using all digital channels available to us. Of course not. I am merely saying the
customer has to be put first, front and center. We must collectively shrink that
line of desensitization once and for all.”
- S.O.

37. Thank you for your time…
Questions, please Tweet me
@steveolenski or email me
steveolenski@yahoo.com

38. Named one of the Top 100 Influencers In
Social Media (#41) by Social Technology
Review and a Top 50 Social Media Blogger by
Kred, Steve Olenski is a senior creative
content strategist at Responsys, a leading
marketing cloud software and services
company. He is a also a member of the
Editorial Board for the Journal of Digital &
Social Media Marketing and co-author of the
book StumbleUpon For Dummies.