conversations are the driver of trial for new products. Companies should be more focussing on managing the conversation than managing the product. Managing conversations is crucial for your success.
How to Troubleshoot Apps for the Modern Connected Worker
How conversations make or break your next product launch
1. The Conversation Manager Prof. Steven Van Belleghem Managing Partner InSites Consulting How conversations are making or breakingyour next product launch. Prof. Steven Van Belleghem Follow me: @Steven_InSites
2. Let’s look at some of the better product launches & learn.
27. Public co-creation is possible. Telenet’sYelo was launched 6 months before the product was final. First users did not have to pay for the product. Telenet just asked for feedback.
28. Don’t focus on the product. Focus on the conversationabout the product.