Your company should focus on creating quality content that pulls people toward your company and product, where they naturally want to be. Selling is dead inbound marketing is here to stay.

1. Smart Marketing
How to turn strangers into customers
Presented By
Sterling McKinley, CEO
Tuesday, November 5, 13
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Website: Mckinleymediagroup.com

2. Meet Sterling Mckinley
Online Marketing Specialist, Columnist, Speaker
Small Firm Innovation
Tuesday, November 5, 13

3. Outline
•The death of selling
•Inbound marketing
•Online marketing
•Questions
Tuesday, November 5, 13

4. Who likes to be sold?
Tuesday, November 5, 13

5. The used car salesman approach is dead
•Don’t Sell
•Listen more
•Be positive
•Give it away
Tuesday, November 5, 13

6. Your customers are changing
Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg
Tuesday, November 5, 13

7. What is inbound marketing?
•Inbound marketing focuses on creating quality
content that pulls people toward your company
and product, where they naturally want to be.
Tuesday, November 5, 13

8. 8
Inbound Marketing works ...
Inbound marketing delivers 54% more
leads than traditional marketing.
Source:http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts
Tuesday, November 5, 13

9. The Sterling System
Attract
•Search Engine
•Local SEO
•Pay Per Click
•Blog
•Website
Tuesday, November 5, 13
Educate
Convert
•Social Media
•Whitepapers
•FAQ
•Webniar
•Videos
•Call to action
•Easy to contact
•Email Campaign
•Mobile Marketing
•Offline Promotion

10. What would Homer look for online?
Tuesday, November 5, 13

11. MMM....FREE Donuts
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12. 12
The web is where we go to find things ...
97% of internet users look for
local goods and services online.
Source: BIA/Kelsey, User View Wave VII, March 20
Tuesday, November 5, 13

13. It All Needs to Work Together
Source: Tom Hood MD CPA Asso.
Tuesday, November 5, 13

14. Make Your Website Your
Top Salesperson
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14

15. What’s wrong with this website?
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16. Website Redesign
Tuesday, November 5, 13

17. Phone, Address & Email
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18. Video
Tuesday, November 5, 13

19. FAQ’s
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20. Easy To Read Text
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21. Give some away for free
Tuesday, November 5, 13

22. 5 Website Design Tips
•Focus On Your Customer
•Clearly List Your Phone, Address & Email
•Give Something Away For Free
•Make It Easy To Use
•Make It Easy To Read
•Look At Your Competitors' Website
Tuesday, November 5, 13

23. Search Engine Optimization
Tuesday, November 5, 13

24. Organic Search Engine Optimization
Google Pulls content/keyword directly from Your website
Tuesday, November 5, 13

25. Paid Search (Google Adwords)
How it works
•Pick Keywords
•Set Budget
•Create Ads
Tuesday, November 5, 13

26. Goggle Maps/Local Search
Tuesday, November 5, 13

27. Google Maps/Local Search
Research shows that after looking for local
information on their smartphones, 59% of
shoppers visit a business and more than 40%
make a purchase*
Tuesday, November 5, 13

28. The power of blogging
Google loves new, original & relevant content
Tuesday, November 5, 13

29. 5 Search Engine Optimization Tips
•Content Is King
•Setup Local Profiles
•Use Targeted Keywords
•Blog
•Look into Adwords
•Look At Your Competitors' Website
Tuesday, November 5, 13

30. Online Video
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31. Clients that watch are 437% more
likely to make a purchase compared
to those that don’t.
Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010
Tuesday, November 5, 13

32. Click to view video
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33. Video Ranks High in Google Searches
Tuesday, November 5, 13

34. Social Media
Tuesday, November 5, 13

35. Set up your profiles
Tuesday, November 5, 13

36. 5 Tips For Social Media
15-30 minute chunks to monitor
•
•
Support referral sources
•
Respond to relevant questions
•
Thank new followers or fans
•
Snoop on the activity of your competition
Tuesday, November 5, 13

37. Mobile Marketing
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38. Tuesday, November 5, 13

39. Tuesday, November 5, 13

40. Your clients are on the go
By 2014 Mobile traffic will overtake
desktop internet traffic.
(Source:Microsoft Tag)
Tuesday, November 5, 13

41. Desktop Website
Tuesday, November 5, 13

42. Desktop Website On Mobile Phone
Tuesday, November 5, 13

43. A Mobile Website
 A scaled down version of your Website
 Easy & quick way to get information
 A summary of your key points
 Loads fast & easy to make contact
 Be available 24/7 & anywhere
Tuesday, November 5, 13

44. QR Codes
 A QR code is only as good as it’s landing page…
 SMART QR Codes:
•
•
•
•
•
•
•
Point to mobile optimized landing pages
Grab attention
Help spread mobile coupons
Build lists of mobile phone users
Run better marketing metrics
Easily share mobile media (photos/videos)
Achieve marketing objectives!
Tuesday, November 5, 13

45. 5 Tips Mobile Marketing
•Test your website on a cell phone
•Offer basic contact information
•Get a Mobile Website
•Use QR codes to connect with customers
•Offer deals and discounts
Tuesday, November 5, 13

46. Keep up with your Clients
Tuesday, November 5, 13

47. Don’t Be Blockbuster
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48. Businesses that can be found online are growing faster
Over the next three years, businesses
that use the web expect to grow 40%
faster than those that don't.
Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
Tuesday, November 5, 13

49. What Will You Choose?
Tuesday, November 5, 13

50. sharing is caring
Tuesday, November 5, 13

51. Smart Marketing Tips
1. Information is the new sales
2. Your Website must be user friendly
3. Social Media is about building relationships
4. Reach Customers anytime & anywhere with Mobile
5. SEO: Make sure customers can find you
Tuesday, November 5, 13

52. Contact Us
Sterling Mckinley, Online Marketing Specialist
Call: 410-630-1287 ext.3
Email: info@mckinleymediagroup.com
Website:mckinleymediagroup.com
MckinleyMediaGroup
MckinleyMediaGp
Tuesday, November 5, 13