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Presented By: Sterling McKinley
How To Get More Customers
Through Your Website
Thursday, May 16, 2013
•Why You Have To Be Online
•Website Design
•Search Engine Optimization
•Online Video
•Social Media
•Mobile Marketing
-Questions
Outline
Thursday, May 16, 2013
Why You Have To Be
Online
3
V
Thursday, May 16, 2013
The web is where we go to find things ...
97% of internet users look for local
goods and services online.Source: BIA/Kelsey, User View Wave VII, March 20
Thursday, May 16, 2013
Many businesses in Washington, DC can't be found
53% of businesses
do not have a websiteSource: Google/IPSOS, Survey of businesses with less than 250 employees, June 2011.
Thursday, May 16, 2013
Businesses that can be found online are growing faster
Over the next three years, businesses
that use the web expect to grow 40%
faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
Thursday, May 16, 2013
To put it bluntly: If your business isnʼt
online, it might as well be invisible.
Thursday, May 16, 2013
Website Design Tips
8
Thursday, May 16, 2013
Meet your customer
If you had 3 seconds to get
Homer Simpson’s attention.
What would you offer him?
Thursday, May 16, 2013
Thursday, May 16, 2013
Website Design
Thursday, May 16, 2013
Website Redesign
Thursday, May 16, 2013
Phone, Address & Email
Thursday, May 16, 2013
Video
Thursday, May 16, 2013
Easy To Read Text
Thursday, May 16, 2013
Easy To Use
Thursday, May 16, 2013
5 Website Design Tips
•Focus On Your Customer
•Clearly List Your Phone, Address & Email
•Use Targeted Keywords
•Make It Easy To Use
•Make It Easy To Read
•Look At Your Competitors' Website
Thursday, May 16, 2013
Search Engine Optimization
V
Thursday, May 16, 2013
Types of Google Searches
Thursday, May 16, 2013
Organic Search Engine Optimization
Google Pulls content directly from Your website
Thursday, May 16, 2013
Organic Search Engine Optimization
Google Pulls content directly from Your website
Thursday, May 16, 2013
Paid Search (Google Adwords)
How its works
•Pick Keywords
•Set Budget
•Create Ads
Thursday, May 16, 2013
How it works: Picking Keywords
When people search the web, they tend to use
specific phrases like “yoga studio in Baltimore,”
rather than general ones like “yoga.”
Thursday, May 16, 2013
How Adwords Works:Cost
How much you invest is up to you
You’ll start by choosing a daily budget
you’re comfortable with.
Only pay for results
You're not charged when your ad is
displayed, but only when someone clicks
on your ad to go to your website.
You're in control of your cost-per-click
As an advertiser, you set the price you're
willing to pay for each prospective
customer.
Thursday, May 16, 2013
How Adwords Works: Creating Ads
Ads, like keywords, help people
decide if your business is what
they’re searching for.
A yoga studio, for example, might
want to create one ad for
beginners and another for more
advanced classes.
Thursday, May 16, 2013
Goggle Maps/Local Search
Your customers look for products & services near them
Thursday, May 16, 2013
Google +
Customers Can Read Reviews & Learn More About You Business
Thursday, May 16, 2013
Yelp
Customers Can Read Reviews & Learn More About You Business
Thursday, May 16, 2013
Bing
Thursday, May 16, 2013
5 Search Engine Optimization Tips
•Content Is King
•Setup Local Profiles
•Use Targeted Keywords
•Create Social Media Profiles
•Look into Adwords
•Look At Your Competitors' Website
Thursday, May 16, 2013
Online Video
Thursday, May 16, 2013
Make It Easy
People Don’t Read Anymore.
Steve Jobs
Thursday, May 16, 2013
The Power Of Video
Over 3 billion videos are viewed
each day on YouTube.YouTube Press Statistics, 2011
Thursday, May 16, 2013
The Power Of Video
Customers that watch are 437%
more likely to make a purchase
compared to those that don’t.
Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010
V
Thursday, May 16, 2013
5 Tips For Using Video
•Start Small
•Keep It Short
•Have A Plan & Stay On Topic
•Setup a YouTube Channel
•Share On Social Media,Website & Youtube
Thursday, May 16, 2013
Social Media
Thursday, May 16, 2013
Thursday, May 16, 2013
Thursday, May 16, 2013
Thursday, May 16, 2013
Social Media Tips
•Start Somewhere and Start Small
•Join Specialized Networks
•Ask Lots of Questions
•Be Dedicated for the Long Haul
•Join the Conversation
Thursday, May 16, 2013
Mobile Marketing
Thursday, May 16, 2013
70%
of all mobile searches result in
action within 1 hour.
(Source: Mobile Marketer)
Thursday, May 16, 2013
2014
Mobile internet usage is projected
to overtake desktop internet usage.
(Source:Microsoft Tag)
Thursday, May 16, 2013
V
Thursday, May 16, 2013
Taking Action
Thursday, May 16, 2013
Desktop Website
Thursday, May 16, 2013
Desktop Website On Mobile Phone
Thursday, May 16, 2013
Mobile Website
Thursday, May 16, 2013
 A scaled down version of your Website
 Easy & quick way to get information
 A summary of your key points
 Loads fast & easy to make contact
 Be available 24/7 & anywhere
What is a Mobile Website?
Thursday, May 16, 2013
A Mobile Website In Action
Thursday, May 16, 2013
5 Tips For Going Mobile
•Test your website on a cell phone
•Offer basic contact information
•Get a Mobile Website
•Use QR codes to connect with customers
•Offer deals and discounts
Thursday, May 16, 2013
Questions
Thursday, May 16, 2013
1. Your Website must be user friendly
2. Use Video to educate customers
3. Social Media is about building relationships
4. Reach Customers anytime & anywhere with Mobile
5. SEO: Make sure customers can find you
Five Ways to Attract More
Visitors to Your Website
Thursday, May 16, 2013
Keep up with your customers
Thursday, May 16, 2013
Don’t Be Blockbuster
Thursday, May 16, 2013
What Will You Choose?
Thursday, May 16, 2013
How To Contact Me
MckinleyMediaGroup
MckinleyMediaGp
Call: 410-630-128 ext.1
Email: sterling.mckinley@gmail.com
Thursday, May 16, 2013

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How To Get More Customers Through Your Website

  • 1. Presented By: Sterling McKinley How To Get More Customers Through Your Website Thursday, May 16, 2013
  • 2. •Why You Have To Be Online •Website Design •Search Engine Optimization •Online Video •Social Media •Mobile Marketing -Questions Outline Thursday, May 16, 2013
  • 3. Why You Have To Be Online 3 V Thursday, May 16, 2013
  • 4. The web is where we go to find things ... 97% of internet users look for local goods and services online.Source: BIA/Kelsey, User View Wave VII, March 20 Thursday, May 16, 2013
  • 5. Many businesses in Washington, DC can't be found 53% of businesses do not have a websiteSource: Google/IPSOS, Survey of businesses with less than 250 employees, June 2011. Thursday, May 16, 2013
  • 6. Businesses that can be found online are growing faster Over the next three years, businesses that use the web expect to grow 40% faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012 Thursday, May 16, 2013
  • 7. To put it bluntly: If your business isnʼt online, it might as well be invisible. Thursday, May 16, 2013
  • 9. Meet your customer If you had 3 seconds to get Homer Simpson’s attention. What would you offer him? Thursday, May 16, 2013
  • 13. Phone, Address & Email Thursday, May 16, 2013
  • 15. Easy To Read Text Thursday, May 16, 2013
  • 16. Easy To Use Thursday, May 16, 2013
  • 17. 5 Website Design Tips •Focus On Your Customer •Clearly List Your Phone, Address & Email •Use Targeted Keywords •Make It Easy To Use •Make It Easy To Read •Look At Your Competitors' Website Thursday, May 16, 2013
  • 19. Types of Google Searches Thursday, May 16, 2013
  • 20. Organic Search Engine Optimization Google Pulls content directly from Your website Thursday, May 16, 2013
  • 21. Organic Search Engine Optimization Google Pulls content directly from Your website Thursday, May 16, 2013
  • 22. Paid Search (Google Adwords) How its works •Pick Keywords •Set Budget •Create Ads Thursday, May 16, 2013
  • 23. How it works: Picking Keywords When people search the web, they tend to use specific phrases like “yoga studio in Baltimore,” rather than general ones like “yoga.” Thursday, May 16, 2013
  • 24. How Adwords Works:Cost How much you invest is up to you You’ll start by choosing a daily budget you’re comfortable with. Only pay for results You're not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. You're in control of your cost-per-click As an advertiser, you set the price you're willing to pay for each prospective customer. Thursday, May 16, 2013
  • 25. How Adwords Works: Creating Ads Ads, like keywords, help people decide if your business is what they’re searching for. A yoga studio, for example, might want to create one ad for beginners and another for more advanced classes. Thursday, May 16, 2013
  • 26. Goggle Maps/Local Search Your customers look for products & services near them Thursday, May 16, 2013
  • 27. Google + Customers Can Read Reviews & Learn More About You Business Thursday, May 16, 2013
  • 28. Yelp Customers Can Read Reviews & Learn More About You Business Thursday, May 16, 2013
  • 30. 5 Search Engine Optimization Tips •Content Is King •Setup Local Profiles •Use Targeted Keywords •Create Social Media Profiles •Look into Adwords •Look At Your Competitors' Website Thursday, May 16, 2013
  • 32. Make It Easy People Don’t Read Anymore. Steve Jobs Thursday, May 16, 2013
  • 33. The Power Of Video Over 3 billion videos are viewed each day on YouTube.YouTube Press Statistics, 2011 Thursday, May 16, 2013
  • 34. The Power Of Video Customers that watch are 437% more likely to make a purchase compared to those that don’t. Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010 V Thursday, May 16, 2013
  • 35. 5 Tips For Using Video •Start Small •Keep It Short •Have A Plan & Stay On Topic •Setup a YouTube Channel •Share On Social Media,Website & Youtube Thursday, May 16, 2013
  • 40. Social Media Tips •Start Somewhere and Start Small •Join Specialized Networks •Ask Lots of Questions •Be Dedicated for the Long Haul •Join the Conversation Thursday, May 16, 2013
  • 42. 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer) Thursday, May 16, 2013
  • 43. 2014 Mobile internet usage is projected to overtake desktop internet usage. (Source:Microsoft Tag) Thursday, May 16, 2013
  • 47. Desktop Website On Mobile Phone Thursday, May 16, 2013
  • 49.  A scaled down version of your Website  Easy & quick way to get information  A summary of your key points  Loads fast & easy to make contact  Be available 24/7 & anywhere What is a Mobile Website? Thursday, May 16, 2013
  • 50. A Mobile Website In Action Thursday, May 16, 2013
  • 51. 5 Tips For Going Mobile •Test your website on a cell phone •Offer basic contact information •Get a Mobile Website •Use QR codes to connect with customers •Offer deals and discounts Thursday, May 16, 2013
  • 53. 1. Your Website must be user friendly 2. Use Video to educate customers 3. Social Media is about building relationships 4. Reach Customers anytime & anywhere with Mobile 5. SEO: Make sure customers can find you Five Ways to Attract More Visitors to Your Website Thursday, May 16, 2013
  • 54. Keep up with your customers Thursday, May 16, 2013
  • 56. What Will You Choose? Thursday, May 16, 2013
  • 57. How To Contact Me MckinleyMediaGroup MckinleyMediaGp Call: 410-630-128 ext.1 Email: sterling.mckinley@gmail.com Thursday, May 16, 2013