This is a project that I worked on with a group for my "Marketing Strategy" module in my masters of International Marketing and Communications. The main focus is on the process of internationalizing companies. This report answers the following questions:
- Is it necessary to go international?
- What are influential factors for internationalizing?
71. Latin America (central focus on Mexico)SAGEM’s strategy for entering Latin American market …
72. Entry Barriers for New Markets Competition – invitation to tender Cultural aspects, management of local workforce Geographic location – distance of the physical entities Example: Sales market Mexico Software Development Brazil Production China Taxation issues and negotiations with country and local governments Market liberalisation Import/export tariffs Currency exchange rates Consistently fluctuating ‘What you pay today may be worth more/less tomorrow.’ Labor Issues Consumer and community responses Is/isn’t locally developed or manufactured taking away jobs Could unknowingly be providing funds for child/woman abuse LINK – all of these factors should be considered when attempting to enter into a new market.
1 mars3 cases studies : context/ main issues/ how itwassolved > 3 slidesAt the end draw the comparative table (thisslide) wecan use otherscriteria to compare each cases (teacherlikethat). 3 parts Context/ management issues / solvingprocessesFor each cases select the trigger elementsTake the exemple of the cases seenbefore to draw conclusion. 15 mars Wereceivedanother hand out, organised the way of presenting the knowledge (prefer a global approach) And use the example of the cases studiedbefore to support ourpresentation and illustrateit. Need to convince the teacherthatwecanbetrusted : the waywegiveour information We are the consultancyagency.Only use the case information / becreative