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A product with better 
distribution will always 
win over a superior 
product with poor 
distribution or customer 
access. It’s not fair. It’s 
not right. But it’s reality! 
Stephen Davis 
Managing Director, 
CXO Advisory Group 
“ 
”

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Stephen Davis' quote on sales channels

  • 1. A product with better distribution will always win over a superior product with poor distribution or customer access. It’s not fair. It’s not right. But it’s reality! Stephen Davis Managing Director, CXO Advisory Group “ ”