This document provides steps for personal branding success. It notes that 80 million names are Googled daily, 77% of employers screen applicants online, and 35% eliminate candidates based on negative content. Recruiters increasingly use social media for recruiting - 92% use or plan to use social networks, and those using social media see increased candidate quality, hiring success, and employee referrals. The steps outlined are to define your personal brand values and strengths, research your online reputation, and ensure memorable branding consistency across profiles and communications.