Want to learn how you can create a custom audience and perfectly target your ideal clients every time you do an ad on Facebook? Well my friend, you are in luck! I am going to show you how to do just that in this slidedeck. Lets go have fun with Facebook Audiences and Ad Targeting shall we.

1. Fun with Facebook
Audiences

2. Let me show you how
to create and save a
custom audience in
Facebook.

3. This will make it easier
for you to target people
in your boosts and in
your ads on the
fly….The right people.

4. First things first. You will need to head on over to your Ads Manager and click on
“Tools” and now click on “Audiences”

5. From here you will want to click on “Create Audience”
(That’s right I am targeting you ReMax of Southern California)

6. There are 3 ways to play…
.

7. 1. Custom Audience
Customer list: Upload your email list and target those folks. Pretty
cool for branding purposes. Great for touching your audience on
different platforms.
Website Traffic: Install a pixel on your website or a specific page
and target those folks. Otherwise known as a retargeting ad. Very
powerful type of advertising.
App Activity: If you have an app or a game you can target your
users.

8. 2. Lookalike Audience
Already have a great target audience but you want more people
like that? Use this option to create a look alike audience you can
target and convert into YOUR audience. (And no you cannot do
look alike for pages you do not have admin rights too).

9. 3. Saved Audience
This is the one I will walk you through as it is the
most helpful in terms of running targeted boosted
and regular ads on the fly. Plus I can show you all
the groovy ways you can target your ideal
customers.
Be warned this stuff is SO FREAKING COOL for
marketers but kind of freaky for Facebook users if
you think about it…But hey, I am a marketer so I
think it is just FREAKING COOL.

10. Lets get started…
Step 1: Name your audience something you
will remember so when you go to select the
audience for an ad you know what you are
targeting. Make it easy on yourself.
Step 2: you need to put in some kind of
location. I mean you can’t possibly want to
target the WORLD. At least I would not
recommend that. Let’s get HYPER local.
Have several cities or zip codes you want to
target? Use the add bulk locations. Cut and
paste and go!

11. Now the fun begins…
Step 3: There are a ridiculous amount of
ways you can target people by
demographic, behaviors and interest. For
example you can see I am targeting people
who are likely to move.
Here is an important point I want to make. If
you add more targeting options in this first
box you are saying you want to target this
OR that not AND that. SO if you want to
target This AND That you will want to further
your targeting… Next slide to see this for
yourself.

12. This OR That vs. This AND That Targeting

13. Example: This OR That
Targeting people who are likely to move OR Renters

14. Example: This AND That
Targeting people who are likely to move and they are Renters

15. You can also exclude people from your audience. Here I am
targeting people who are likely to move but excluding people
interested in Cats because I am allergic, so there!

16. The things you can target are VAST so I would suggest you
spend a little time in this feature and see what you can see. But
to get you started here are a couple of the big ones:
Demographics:

17. Interest:

18. Behaviors:

19. If you are a non profit you should look into this one under Behaviors…

20. You can also target people who like your business page and their friends. And no,
you cannot target people who like pages you are not an admin of…
You can also exclude your Facebook Business Page fans.

21. Once you are satisfied save your audience. Now when you go to do ads or boost a
post on your page you can use this audience…

22. Want more how to tips and tutorials?
Check out my Facebook page where I
post TONS of these things and more
ALL. THE. TIME.
facebook.com/Stellar247