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MUSIC BUSINESS REPORT MUSIC MARKETING & PROMOTING 
“YOUR STREET SMART M.B.A IN MUSIC MARKETING” 
Published in the United S...
Table of Contents 
Introduction 
Chapter 1 – Preparation for Self­Promoting 
Your Music 
Chapter 2 – Terms in the Music In...
Introduction 
Welcome and thank you for downloading the book, “Step by Step Music Marketing and 
Promotion Strategies!” 
T...
Chapter 1 – Preparation for Self­Promoting 
Your Music 
Getting Started 
It is not easy being an unpopular musician, but i...
music videos or press kits. Just make sure they are always secure and ready to be used 
whenever required. 
Discovering yo...
The Blueprint 
To help give you an outline of all the strategies and methods in this book, here is the 
step­by­step 
acti...
Plan the budget for your press kit accordingly! A professionally­made 
press kit will 
take around $200 to over $1,000 in ...
MORE Resources 
This excerpt from the full book available for sale on AMAZON: 
[INSERT LINK ONCE LIVE ON AMAZON] 
My missi...
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  1. 1. MUSIC BUSINESS REPORT MUSIC MARKETING & PROMOTING “YOUR STREET SMART M.B.A IN MUSIC MARKETING” Published in the United States by Star Riley / © MusicBusinessReport.com All rights reserved. No part of this publication may be reproduced, stored in retrieval system, copied in any form or by any means, electronic, mechanical, photocopying, recording or otherwise transmitted without written permission from the publisher. Please do not participate in or encourage piracy of this material in any way. You must not circulate this book in any format. Star Riley does not control or direct users’ actions and is not responsible for the information or content shared, harm and/or actions of the book readers. In accordance with the U.S. Copyright Act of 1976, the scanning, uploading and electronic sharing of any part of this book without the permission of the publisher constitute unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than just simply for reviewing the book), prior permission must be obtained by contacting the author at sales@myusamediagroup.com Thank you for your support of the author’s rights.
  2. 2. Table of Contents Introduction Chapter 1 – Preparation for Self­Promoting Your Music Chapter 2 – Terms in the Music Industry Chapter 3 – Promoting Your Music Online Chapter 4 – Facebook Marketing Chapter 5 – Other Online Promotion Strategies Other Sites to Share your Music Conclusion A Note About The Author Next Steps
  3. 3. Introduction Welcome and thank you for downloading the book, “Step by Step Music Marketing and Promotion Strategies!” This book contains realistic steps and strategies to help you promote your music and let it be heard by your online audience! Managing a band or an artist is not easy. There are hundreds of contacts to be made, hundreds of shows to perform in, and several online accounts to handle. Fortunately, this book will walk you through the network­building process and only the necessary online presence you need to establish in order to get going in the music business. Again, thank you and I hope you enjoy this book! This excerpt from the full book available for sale on AMAZON: [INSERT LINK ONCE LIVE ON AMAZON] My mission is to provide valuable information to entrepreneurs and business owners. If the following was valuable to you or could be valuable to anyone you know then please share. Go ahead and click on the links below to check out the other great books I’ve published! Startup Owner's Manual: Rich & Wealthy Ways to Build a Successful Business 365 Empowering & Inspirational Quotes: Phrases & Daily Affirmations The Art of Networking for Successful Entrepreneurs & Business Owners Easy Social Media Updates ­Helping Entrepreneurs Get The Most Out of Social Media When it comes to social media my Facebook Page can be found at :https://www.facebook.com/CoachStarRiley Coach Star Riley provides positive success quotes and insertional information., click the link and connect for success. As a Bonus for checking out this book: Free Report Reveals… “How My 17 Year Old SON Went From Jobless to Making at least $185.67 a Day…In 14 Days” http://yourprivatelink.com
  4. 4. Chapter 1 – Preparation for Self­Promoting Your Music Getting Started It is not easy being an unpopular musician, but it is even harder to manage an unpopular band. Before you even hope to get enough traction needed in order for your band’s music to be heard, make sure you have the following things: Specific Goals – Starting out in a big industry such as the music industry can be very intimidating for starters. There are so much to learn, so many people to know, and so many experiences to gain before you can succeed. This is why when starting out in the industry, it is important to take one step at a time and not to do too many things at once without seeing results from any of them. Specific Audience – It is a fact that there are many types of music that can be very difficult to sell in today’s market. But if you know who to target and hit the bull’s­eye, then you may find the break that will kick­off your promotion. The Talent – Finally, you have to make sure you have a marketable band filled with talented musicians. Is the band rehearsing well? Is everyone in the band confident with their own music? The truth is, not everyone in the music industry will experience significant success – especially those who lack the confidence in themselves. The Name – Only bands and artists with clear identities and consistent sound will be able to grow its audience with the possibility of developing a dedicated fan base. You can’t risk being “just another rock band” or “hip hop artist” without having a set identity that will separate you from the mediocre crowd. However, not all identities will be appealing to the market at first. The only option you have is to be consistent once you’ve found your niche and your target audience. Create stickers, posters, digital artwork, and always make your name memorable. In time, people will begin to recognize your brand of music when they associate certain images or art styles. However, this doesn’t mean that your band should not be adaptable to necessary changes in the long run. Also remember to try to be as original as you can. Even though it is impossible today to come up with stuff that is 100% unique, it is relatively easy to come up with your band’s version of the derivation. The Content – Before you should focus on promotion, make sure that there is a substantial amount of content to promote. Make sure you have high quality recorded songs, videos, photos, and information about the band and its members. Now, you don’t have to share all these resources at one time especially for bigger projects such as
  5. 5. music videos or press kits. Just make sure they are always secure and ready to be used whenever required. Discovering your music Even if you’ve already written 10 or more songs, there’s a chance that even you still haven’t fully discovered what your band will be in the long run. While being consistent with your niche and your target audience is important, try to experiment as much as you can and do not rush being loved by all your listeners. Remember that even the most popular bands today are still experimenting with new sounds, but they still try to be consistent with their genre and their brand. Setting a Specific Goal Again, being specific with your goals and taking one step at a time is extremely crucial. There are three suitable ways for you to make your first move in self­promotion; have a single, perform in a show, or have a website. By choosing between these three, all sorts of confusion will be removed. Your band will now have a clear direction once your objectives are set. For example, if the method you have chosen is to have a band website, then your primary goals are to build the website and to promote the website to get more traffic. There are many ways to attract traffic to your band’s website using social media marketing. This will be discussed in later chapters. What’s important now is for you to have a definite plan. Remember to act small and humble when starting out. Do not overspend in promotional materials or fantasize about getting a tour when you’re only just beginning. This is all about risk management – act and make decisions that are appropriate to the current state of the band. Smaller steps first and when you get significant results with what you’re doing, it is easier to risk bigger campaigns such as tours, record deals, and so on. As with all great undertakings in life, it all begins with having a plan. By setting goals for your band, then you’ve already done this for yourself. Music Promotional Habit #1: Keep your list of contacts! Never skimp on collecting contact details of people who can help you. Remember that the entire industry is built with people, so you will need people in order to survive. You don’t really need to act immediately once you acquired a specific contact detail. Just hold on to them and keep in touch – who knows when they will be of great help. See the next chapter about the people to know some of the most important types of contacts in the music industry.
  6. 6. The Blueprint To help give you an outline of all the strategies and methods in this book, here is the step­by­step action plan that you will be following to maximize your chance of success of making a name in the music industry: Focus on your “brand” ­Discover your sound ­Create and master your content ­Write a ‘perfect’ artist biography ­Have a ‘press kit’ Be active in the ‘gigging game’ ­Get an active booking agent ­Be ‘inside’ the scene for performance venues ­Establish connections with other performers Establish an online presence ­Have a Facebook page ­Have a main website ­Have a Twitter, LinkedIn, Instagram, and YouTube accounts ­Join online communities for musicians ­Take advantage of online music promotion programs Take more opportunities ­Be on the look­out for collaborating with other artists ­Always take opportunities to perform ­Meet new people in the industry Creating a Press Kit A press kit is a must­have item for any musician who wishes to have a name in the industry. It is something that you should consider as a primary objective even if it should not be completed as soon as possible. Here are a few things you should remember when creating a press kit: Make sure you have finalized your artist name! An artist name is ideally easy to remember, short, appealing, and has relevance with the music genre.
  7. 7. Plan the budget for your press kit accordingly! A professionally­made press kit will take around $200 to over $1,000 in investment for promotional media, demo CDs, high quality recordings, and so on. You may also need to hire a manager or a professional photographer for building your press kit. Choose your best songs to include in your demo! Ideally, you should settle for only 3 or even fewer songs in your demo CD. While you can record your songs at home with recording software, it is always better to have a professional recording company do it for you instead. Create an excellent band/artist logo! Aim to use logos that are simple but memorable and impactful. You don’t have to go for over complicated stuff with lots of deep meanings. Just give a clear hint of the concept behind you and your music. Create a fact sheet and a write­up! Other than the music itself, your press kit should include relevant information about you. This includes interesting backstories from the band members’ music history and background (including education). A fact sheet, on the other hand, focuses on the artist’s life as a performer. It includes sales figures, sizes of past shows, concert venues and dates, and so on. This is one of the things in your press kit that may take time to be made interesting. Package your press kit! A lot of artists try to invest more money on the packaging just to make it appear unique and attractive. However, you should focus more on what’s inside rather than the outside. Just make sure that your packaging is large, easy to open, and durable to make it convenient for agents to handle.
  8. 8. MORE Resources This excerpt from the full book available for sale on AMAZON: [INSERT LINK ONCE LIVE ON AMAZON] My mission is to provide valuable information to entrepreneurs and business owners. If the following was valuable to you or could be valuable to anyone you know then please share. Go ahead and click on the links below to check out the other great books I’ve published! Startup Owner's Manual: Rich & Wealthy Ways to Build a Successful Business 365 Empowering & Inspirational Quotes: Phrases & Daily Affirmations The Art of Networking for Successful Entrepreneurs & Business Owners Easy Social Media Updates ­Helping Entrepreneurs Get The Most Out of Social Media When it comes to social media my Facebook Page can be found at :https://www.facebook.com/CoachStarRiley Coach Star Riley provides positive success quotes and insertional information., click the link and connect for success. As a Bonus for checking out this book: Free Report Reveals… “How My 17 Year Old SON Went From Jobless to Making at least $185.67 a Day…In 14 Days” http://yourprivatelink.com
  • ShanRichona

    Oct. 29, 2014
  • starriley1

    Sep. 22, 2014

Your Street M.B.A in Music Marketing - Music Business Report Music Marketing and Promoting...

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