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Designing the unknown
Bogdan Stanciu
@bog_dan
IA Konferenz
Berlin, May 3rd, 2013
People > Process > Culture > Products
The products
The solutions
Talent
Management
Acquire
Apply
Hire
OnboardManage
Performance
Offboard
Train
Promote
Write up
Unempl.
Interview
E-Verify
Tax credits
Screen
Schedule
Background
check
Do not
rehire
The culture
The people
Tom Illmensee
UX director
Chip Trout
VD manager
Archie Miller
IxD manager
Chris Brown
IxD
Ste Grainer
IxD
Chris Eklund
IxD
Bridget Walsh
VD
Shannon Sady
VD
Bogdan Stanciu
IA
5x
The teams
Core Balanced
The process
If you can't describe what
you are doing as a process,
you don't know what you're
doing.
William Edwards Deming
The methodology
Waterfall Agile
Waterfall Agile picture by Bruce Kenny © 2009
Lean
What I learned
Lack of consistent frameworks.
Inconsistent processes.
Unbalanced teams.
The misconceptions
Speed over quality.
No process.
No documentation.
Delivery over discovery.
The barriers
Some resistance to change.
Lack of consensus across and within
product teams.
Incomplete understanding of UX.
You don’t create a culture.
Culture happens. It’s the by-
product of consistent
behavior.
Jason Fried
What we wanted
Consistent design process.
Dialog between people and teams.
Better quality in our work.
You rarely improve an
organization as a whole by
improving the performance of
one of its parts.
Russell Ackoff
Designers don’t design
anything. Organizations
design everything.
Austin Govella
Designing the Unknown - IA Konferenz Berlin 2013
Lean framework
1:1 Interviews
Critique
Card sort
UX process
Art resides in the quality of
doing; process is not magic.
Charles Eames
Test
Think
Monday
Personas
Charter
Scenarios
Make
Tuesday
Sketches
Design studio
IA
Prototyping
Copy
Check
Wednesday
Research planning
Session facilitation
Qualitative analysis
Think / Make
Thursday
Scenarios
Revise prototypes
Visual design
Check
Friday
Research planning
Session facilitation
Analysis
Critique
PM
Core Team process
Ideas
Discovery Design Delivery
Products
Experiments
backlog
Product
backlog
Opportunity
backlog
Practice
Practice
Practice
Designer > Team > VP > CEO
Promote
What you can do
Interview your team.
Map individual processes and critique them.
Unify the findings and test the results.
Share with your organization.
Who can do it
Anyone.
Teams of one.
In-house teams.
Agencies with their clients.
Why do it?
Because you owe it to yourself and to the
people who work with you.
Because you want to know where you stand.
Because you want to be prepared for the
future.
People > Process > Culture > Products
Change
agents
Ignite
dialog
Lead with
vision
Refine
quality
Thanks to
Jan Jursa T-systems
Jim Kalbach Citrix Online
Stephen Köver IA Konferenz
Andreas Lange Mediaworx
Wolf Noeding InterComponentWare
Lutz Schmitt Nexum
Thank you!
bog_dan
Credits
Cover photo http://www.blogcdn.com/media/2010/03/kids-workshop-590ks031810.jpg
Snagajob office photos by Baskerville
http://baskervill.com/portfolio/divisions-corporate-office/item/446-snag-a-job#.UYO4XIKTm6Y
Snagajob website design by Chip Trout and Bridget Walsh
Solutions flow by James Barett
Waterfall Agile picture by Bruce Kenny © 2009
Prototype photos by Tom Illmensee
Story map and personas by Archie Miller and Nick Jester

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