SlideShare ist ein Scribd-Unternehmen logo

Brand Innovation Workshop Brandculture Sessions #2

•
•
Thomas Stack
Thomas Stack

Slides from Brandculture Sessions #2 "Brand Innovation Workshop" 12/11-2009

BusinessTechnologie
1 von 38
Brand, Innovation & Design
Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
Can your job be done…
Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
2 dominating problems Extreme clutter of the marketplace Relentless speed of change
1600
13.000.000 available articles on Wikipedia
Brand Strategy Design Thinking Culture of Innovation
A brand is a person’s gut feeling about a product, service or company
Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result
Design thinking Inspiration Implementation Ideation
What is Design Thinking? It’s a fluid but definable process involving several key components COLLABORATIVE: Working with people who share similar and dissimilar experiences to generate richer work. ABDUCTIVE: Starts from a set of accepted facts and works back from their likely explanations. EXPERIMENTAL: Build prototypes. Pose hypotheses. Test them. Iterate. All to manage risk. PERSONAL: Realize each problem – and the people there to solve it – has a unique context. INTEGRATIVE: Seeing the whole system and its many connections. INTERPRETIVE: Creating the best way to frame the problem and judge the possible solutions.
INNOVATION: Ideas applied successfully in practice
If you wanna innovate… …you gotta design!
Design leverage Thought leadership Business Model Organizational structure Strategic decisions Internal communications Operational processes Brand Ecosystem Customer relationships Products & Services External conversations
The whole mind
A Culture of innovation
Innovation no longer just happens in R&D But that does not mean that everyone is equally good at it
Innovation is a team sport Silos must be broken
Keep the consumer at the heart of what you do. But don’t listen to everything they say – use your intuition
Innovation culture thrives on optimism & trust Listen to ideas, embrace risk, learn from failure, reward bravery
Speed is good Fail faster
Innovation has many forms Incremental innovation requires different support from revolutionary
Be careful how you measure success Allow small, fragile ideas the time to grow into big strong ones
It’s not easy. But it is possible. Project by project
One size does not fit all. You need to build a culture of innovation that fits your organisation
Innovation no longer just happens in R&D Innovation is a team sport Keep consumers at the haert of what you do Innovation culture thrives on optimism & trust Speed is good Innovation has many forms Be careful how you measure success It’s not easy One size does not fit all
Culture eats strategy For breakfast

Empfohlen

How to Run a Brand Workshop
How to Run a Brand Workshop How to Run a Brand Workshop
How to Run a Brand Workshop Arthur Colker
 
THE BRAND LODGE WORKSHOP 2016
THE BRAND LODGE WORKSHOP 2016THE BRAND LODGE WORKSHOP 2016
THE BRAND LODGE WORKSHOP 2016Geoff Glendenning
 
Branding And Brand Clarity Workshop
Branding And Brand Clarity WorkshopBranding And Brand Clarity Workshop
Branding And Brand Clarity WorkshopJennifer Bourn
 
United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...
United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...
United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...Aassia Haq
 
Branding Workshop
Branding WorkshopBranding Workshop
Branding WorkshopMarc Binkley
 
The Good Brief - a no-frills guide to writing creative briefs
The Good Brief - a no-frills guide to writing creative briefsThe Good Brief - a no-frills guide to writing creative briefs
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
 
Workshop On Branding
Workshop On BrandingWorkshop On Branding
Workshop On BrandingGreat Marketing Works
 
Heirloom Brand Strategy & Foundation
Heirloom Brand Strategy & FoundationHeirloom Brand Strategy & Foundation
Heirloom Brand Strategy & FoundationArthur Colker
 

Empfohlen

How to Run a Brand Workshop
How to Run a Brand Workshop How to Run a Brand Workshop
How to Run a Brand Workshop Arthur Colker
 
THE BRAND LODGE WORKSHOP 2016
THE BRAND LODGE WORKSHOP 2016THE BRAND LODGE WORKSHOP 2016
THE BRAND LODGE WORKSHOP 2016Geoff Glendenning
 
Branding And Brand Clarity Workshop
Branding And Brand Clarity WorkshopBranding And Brand Clarity Workshop
Branding And Brand Clarity WorkshopJennifer Bourn
 
United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...
United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...
United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...Aassia Haq
 
Branding Workshop
Branding WorkshopBranding Workshop
Branding WorkshopMarc Binkley
 
The Good Brief - a no-frills guide to writing creative briefs
The Good Brief - a no-frills guide to writing creative briefsThe Good Brief - a no-frills guide to writing creative briefs
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
 
Workshop On Branding
Workshop On BrandingWorkshop On Branding
Workshop On BrandingGreat Marketing Works
 
Heirloom Brand Strategy & Foundation
Heirloom Brand Strategy & FoundationHeirloom Brand Strategy & Foundation
Heirloom Brand Strategy & FoundationArthur Colker
 
Branding and communications workshop 2012
Branding and communications workshop 2012Branding and communications workshop 2012
Branding and communications workshop 2012Anna Quintero
 
Brand Workshop Presentation
Brand Workshop PresentationBrand Workshop Presentation
Brand Workshop PresentationSelf employed - The Walsh Group
 
How to Run a Brand Strategy Workshop
How to Run a Brand Strategy WorkshopHow to Run a Brand Strategy Workshop
How to Run a Brand Strategy WorkshopJessica Bogart
 
Global brand workshop final
Global brand workshop finalGlobal brand workshop final
Global brand workshop finalaminalou
 
Brand positioning
Brand positioningBrand positioning
Brand positioningOluwaseun Ajibade
 
Back to basics: Creative brief workshop
Back to basics: Creative brief workshopBack to basics: Creative brief workshop
Back to basics: Creative brief workshopBecky McOwen-Banks
 
How To: Creative Brief
How To: Creative BriefHow To: Creative Brief
How To: Creative BriefAlexandra von Quadt
 
Creativity in Marketing
Creativity in MarketingCreativity in Marketing
Creativity in MarketingAsia Pacific Marketing Institute
 
Creative brief blueprint
Creative brief blueprintCreative brief blueprint
Creative brief blueprintakn4fotos
 
The Creative Brief Lecture
The Creative Brief LectureThe Creative Brief Lecture
The Creative Brief Lecturemedinaciti
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your clientKathryn Ellis
 
Positioning
PositioningPositioning
PositioningAbhishek Srivastava
 
Brand Positioning assessment
Brand Positioning assessmentBrand Positioning assessment
Brand Positioning assessmentPAWAN V. KULKARNI
 
Creative brief
Creative briefCreative brief
Creative briefNovrita Widiyastuti, S.Sos, M.Si
 
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015Nancy Goldstein
 
Internal brand Management
Internal brand ManagementInternal brand Management
Internal brand ManagementWipakorn
 
Unique Selling Proposition & Tagline
Unique Selling Proposition & TaglineUnique Selling Proposition & Tagline
Unique Selling Proposition & TaglineGregar Donaven Valdehueza
 
WORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGY
WORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGYWORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGY
WORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGYBdec Bdec
 
Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4rheaverma
 
How to Write a Creative Brief
How to Write a Creative BriefHow to Write a Creative Brief
How to Write a Creative BriefBrightspace
 
Disrupt or Die – A Publisher`s Experience
Disrupt or Die – A Publisher`s ExperienceDisrupt or Die – A Publisher`s Experience
Disrupt or Die – A Publisher`s ExperiencePerformanceIN
 
Axel Springer - NOAH15 London
Axel Springer - NOAH15 LondonAxel Springer - NOAH15 London
Axel Springer - NOAH15 LondonNOAH Advisors
 

Weitere ähnliche Inhalte

Was ist angesagt?

Branding and communications workshop 2012
Branding and communications workshop 2012Branding and communications workshop 2012
Branding and communications workshop 2012Anna Quintero
 
How to Run a Brand Strategy Workshop
How to Run a Brand Strategy WorkshopHow to Run a Brand Strategy Workshop
How to Run a Brand Strategy WorkshopJessica Bogart
 
Global brand workshop final
Global brand workshop finalGlobal brand workshop final
Global brand workshop finalaminalou
 
Back to basics: Creative brief workshop
Back to basics: Creative brief workshopBack to basics: Creative brief workshop
Back to basics: Creative brief workshopBecky McOwen-Banks
 
Creative brief blueprint
Creative brief blueprintCreative brief blueprint
Creative brief blueprintakn4fotos
 
The Creative Brief Lecture
The Creative Brief LectureThe Creative Brief Lecture
The Creative Brief Lecturemedinaciti
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your clientKathryn Ellis
 
Brand Positioning assessment
Brand Positioning assessmentBrand Positioning assessment
Brand Positioning assessmentPAWAN V. KULKARNI
 
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015Nancy Goldstein
 
Internal brand Management
Internal brand ManagementInternal brand Management
Internal brand ManagementWipakorn
 
WORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGY
WORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGYWORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGY
WORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGYBdec Bdec
 
Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4rheaverma
 
How to Write a Creative Brief
How to Write a Creative BriefHow to Write a Creative Brief
How to Write a Creative BriefBrightspace
 

Was ist angesagt? (20)

Branding and communications workshop 2012
Branding and communications workshop 2012Branding and communications workshop 2012
Branding and communications workshop 2012
 
Brand Workshop Presentation
Brand Workshop PresentationBrand Workshop Presentation
Brand Workshop Presentation
 
How to Run a Brand Strategy Workshop
How to Run a Brand Strategy WorkshopHow to Run a Brand Strategy Workshop
How to Run a Brand Strategy Workshop
 
Global brand workshop final
Global brand workshop finalGlobal brand workshop final
Global brand workshop final
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
Back to basics: Creative brief workshop
Back to basics: Creative brief workshopBack to basics: Creative brief workshop
Back to basics: Creative brief workshop
 
How To: Creative Brief
How To: Creative BriefHow To: Creative Brief
How To: Creative Brief
 
Creativity in Marketing
Creativity in MarketingCreativity in Marketing
Creativity in Marketing
 
Creative brief blueprint
Creative brief blueprintCreative brief blueprint
Creative brief blueprint
 
The Creative Brief Lecture
The Creative Brief LectureThe Creative Brief Lecture
The Creative Brief Lecture
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your client
 
Positioning
PositioningPositioning
Positioning
 
Brand Positioning assessment
Brand Positioning assessmentBrand Positioning assessment
Brand Positioning assessment
 
Creative brief
Creative briefCreative brief
Creative brief
 
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
 
Internal brand Management
Internal brand ManagementInternal brand Management
Internal brand Management
 
Unique Selling Proposition & Tagline
Unique Selling Proposition & TaglineUnique Selling Proposition & Tagline
Unique Selling Proposition & Tagline
 
WORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGY
WORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGYWORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGY
WORKSHOP ON DEVELOPING, MAINTAINING, AND MANAGING AN EFFECTIVE IP STRATEGY
 
Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4
 
How to Write a Creative Brief
How to Write a Creative BriefHow to Write a Creative Brief
How to Write a Creative Brief
 

Andere mochten auch

Disrupt or Die – A Publisher`s Experience
Disrupt or Die – A Publisher`s ExperienceDisrupt or Die – A Publisher`s Experience
Disrupt or Die – A Publisher`s ExperiencePerformanceIN
 
Axel Springer - NOAH15 London
Axel Springer - NOAH15 LondonAxel Springer - NOAH15 London
Axel Springer - NOAH15 LondonNOAH Advisors
 
Axel Springer - NOAH15 Berlin
Axel Springer - NOAH15 BerlinAxel Springer - NOAH15 Berlin
Axel Springer - NOAH15 BerlinNOAH Advisors
 
Developing a digital portfolio through acquisitions and entrepreneurial ventu...
Developing a digital portfolio through acquisitions and entrepreneurial ventu...Developing a digital portfolio through acquisitions and entrepreneurial ventu...
Developing a digital portfolio through acquisitions and entrepreneurial ventu...CatchTalk.TV
 
Axel Springer - NOAH12 London
Axel Springer - NOAH12 LondonAxel Springer - NOAH12 London
Axel Springer - NOAH12 LondonNOAH Advisors
 
Slideshare uso educativo
Slideshare uso educativoSlideshare uso educativo
Slideshare uso educativoBrenda260185
 
Design Thinking - A Short Workshop
Design Thinking - A Short Workshop Design Thinking - A Short Workshop
Design Thinking - A Short Workshop Innomantra
 
50 rules of innovation
50 rules of innovation50 rules of innovation
50 rules of innovationRaman Kalia
 
Design Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation WorkshopDesign Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation WorkshopJosef Scherer
 
Understand Innovation in 5 Minutes
Understand Innovation in 5 MinutesUnderstand Innovation in 5 Minutes
Understand Innovation in 5 MinutesGordon Graham
 
Accelerating Innovation - A Functional Innovation Workshop
Accelerating Innovation - A Functional Innovation Workshop Accelerating Innovation - A Functional Innovation Workshop
Accelerating Innovation - A Functional Innovation Workshop Innomantra
 
BCG matrix with example
BCG matrix with exampleBCG matrix with example
BCG matrix with exampleMayur Narole
 
10 Disruptive Business Models
10 Disruptive Business Models10 Disruptive Business Models
10 Disruptive Business ModelsOuke Arts
 

Andere mochten auch (14)

Disrupt or Die – A Publisher`s Experience
Disrupt or Die – A Publisher`s ExperienceDisrupt or Die – A Publisher`s Experience
Disrupt or Die – A Publisher`s Experience
 
Axel Springer - NOAH15 London
Axel Springer - NOAH15 LondonAxel Springer - NOAH15 London
Axel Springer - NOAH15 London
 
Axel Springer - NOAH15 Berlin
Axel Springer - NOAH15 BerlinAxel Springer - NOAH15 Berlin
Axel Springer - NOAH15 Berlin
 
Developing a digital portfolio through acquisitions and entrepreneurial ventu...
Developing a digital portfolio through acquisitions and entrepreneurial ventu...Developing a digital portfolio through acquisitions and entrepreneurial ventu...
Developing a digital portfolio through acquisitions and entrepreneurial ventu...
 
Axel Springer - NOAH12 London
Axel Springer - NOAH12 LondonAxel Springer - NOAH12 London
Axel Springer - NOAH12 London
 
Slideshare uso educativo
Slideshare uso educativoSlideshare uso educativo
Slideshare uso educativo
 
Design Thinking - A Short Workshop
Design Thinking - A Short Workshop Design Thinking - A Short Workshop
Design Thinking - A Short Workshop
 
50 rules of innovation
50 rules of innovation50 rules of innovation
50 rules of innovation
 
Innovation can be Trained
Innovation can be TrainedInnovation can be Trained
Innovation can be Trained
 
Design Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation WorkshopDesign Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation Workshop
 
Understand Innovation in 5 Minutes
Understand Innovation in 5 MinutesUnderstand Innovation in 5 Minutes
Understand Innovation in 5 Minutes
 
Accelerating Innovation - A Functional Innovation Workshop
Accelerating Innovation - A Functional Innovation Workshop Accelerating Innovation - A Functional Innovation Workshop
Accelerating Innovation - A Functional Innovation Workshop
 
BCG matrix with example
BCG matrix with exampleBCG matrix with example
BCG matrix with example
 
10 Disruptive Business Models
10 Disruptive Business Models10 Disruptive Business Models
10 Disruptive Business Models
 

Ähnlich wie Brand Innovation Workshop Brandculture Sessions #2

Brand, Innovation & Design
Brand, Innovation & DesignBrand, Innovation & Design
Brand, Innovation & DesignThomas Stack
 
Moving Innovation from Buzzword to Action
Moving Innovation from Buzzword to ActionMoving Innovation from Buzzword to Action
Moving Innovation from Buzzword to ActionZeus Jones
 
Innovation And Creativity 131
Innovation And Creativity 131Innovation And Creativity 131
Innovation And Creativity 131MADAN PANDIA
 
Innovation Excellence Weekly - Issue 5
Innovation Excellence Weekly - Issue 5Innovation Excellence Weekly - Issue 5
Innovation Excellence Weekly - Issue 5Innovation Excellence
 
Developing creative and innovative thinking in the workplace
Developing creative and innovative thinking in the workplaceDeveloping creative and innovative thinking in the workplace
Developing creative and innovative thinking in the workplaceAquatix Pharma
 
Innovation Excellence Weekly - Issue 4
Innovation Excellence Weekly - Issue 4Innovation Excellence Weekly - Issue 4
Innovation Excellence Weekly - Issue 4Innovation Excellence
 
Innovation And Creativity 131[1]
Innovation And Creativity 131[1]Innovation And Creativity 131[1]
Innovation And Creativity 131[1]Nenad Severin
 
2012 Innovation Workshop - Seeing What is Next in Healthcare
2012 Innovation Workshop - Seeing What is Next in Healthcare2012 Innovation Workshop - Seeing What is Next in Healthcare
2012 Innovation Workshop - Seeing What is Next in HealthcareLeAnna J. Carey
 
Innovation model for organizations
Innovation model for organizationsInnovation model for organizations
Innovation model for organizationsMercy Akinseinde
 
Creativity & Innovation
Creativity & InnovationCreativity & Innovation
Creativity & InnovationArpita Kar
 
The Roadmap To Innovation Success
The Roadmap To Innovation SuccessThe Roadmap To Innovation Success
The Roadmap To Innovation SuccessZwi Fainberg
 
Creating a Culture of Innovation - MIT ID Innovation
Creating a Culture of Innovation - MIT ID InnovationCreating a Culture of Innovation - MIT ID Innovation
Creating a Culture of Innovation - MIT ID InnovationPankaj Deshpande
 
Target’s e-commerce prototypes and Innovation keys in the US
Target’s e-commerce prototypes and Innovation keys in the USTarget’s e-commerce prototypes and Innovation keys in the US
Target’s e-commerce prototypes and Innovation keys in the USE-commerce Brasil
 
Innovation Women Speak! Webinar: Creativity and Business: Why It Matters
Innovation Women Speak! Webinar: Creativity and Business: Why It MattersInnovation Women Speak! Webinar: Creativity and Business: Why It Matters
Innovation Women Speak! Webinar: Creativity and Business: Why It MattersInnovation Women
 
Edward Chenard, Innovation in Retail
Edward Chenard, Innovation in RetailEdward Chenard, Innovation in Retail
Edward Chenard, Innovation in RetailEdward Chenard
 
Concept Innovation 101 by Chef Bruce Lim
Concept Innovation 101 by Chef Bruce LimConcept Innovation 101 by Chef Bruce Lim
Concept Innovation 101 by Chef Bruce LimHomer Nievera, CDE
 
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitBrand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
 
Innomantra - Create the Future - Product Portfolio 2022 v1.0F
Innomantra - Create the Future - Product Portfolio 2022 v1.0FInnomantra - Create the Future - Product Portfolio 2022 v1.0F
Innomantra - Create the Future - Product Portfolio 2022 v1.0FInnomantra
 

Ähnlich wie Brand Innovation Workshop Brandculture Sessions #2 (20)

Brand, Innovation & Design
Brand, Innovation & DesignBrand, Innovation & Design
Brand, Innovation & Design
 
Moving Innovation from Buzzword to Action
Moving Innovation from Buzzword to ActionMoving Innovation from Buzzword to Action
Moving Innovation from Buzzword to Action
 
Innovation And Creativity 131
Innovation And Creativity 131Innovation And Creativity 131
Innovation And Creativity 131
 
Innovation Excellence Weekly - Issue 5
Innovation Excellence Weekly - Issue 5Innovation Excellence Weekly - Issue 5
Innovation Excellence Weekly - Issue 5
 
Developing creative and innovative thinking in the workplace
Developing creative and innovative thinking in the workplaceDeveloping creative and innovative thinking in the workplace
Developing creative and innovative thinking in the workplace
 
Innovation Excellence Weekly - Issue 4
Innovation Excellence Weekly - Issue 4Innovation Excellence Weekly - Issue 4
Innovation Excellence Weekly - Issue 4
 
Innovation And Creativity 131[1]
Innovation And Creativity 131[1]Innovation And Creativity 131[1]
Innovation And Creativity 131[1]
 
2012 Innovation Workshop - Seeing What is Next in Healthcare
2012 Innovation Workshop - Seeing What is Next in Healthcare2012 Innovation Workshop - Seeing What is Next in Healthcare
2012 Innovation Workshop - Seeing What is Next in Healthcare
 
Innovator next presentation
Innovator next presentationInnovator next presentation
Innovator next presentation
 
Tenets of innovation
Tenets of innovationTenets of innovation
Tenets of innovation
 
Innovation model for organizations
Innovation model for organizationsInnovation model for organizations
Innovation model for organizations
 
Creativity & Innovation
Creativity & InnovationCreativity & Innovation
Creativity & Innovation
 
The Roadmap To Innovation Success
The Roadmap To Innovation SuccessThe Roadmap To Innovation Success
The Roadmap To Innovation Success
 
Creating a Culture of Innovation - MIT ID Innovation
Creating a Culture of Innovation - MIT ID InnovationCreating a Culture of Innovation - MIT ID Innovation
Creating a Culture of Innovation - MIT ID Innovation
 
Target’s e-commerce prototypes and Innovation keys in the US
Target’s e-commerce prototypes and Innovation keys in the USTarget’s e-commerce prototypes and Innovation keys in the US
Target’s e-commerce prototypes and Innovation keys in the US
 
Innovation Women Speak! Webinar: Creativity and Business: Why It Matters
Innovation Women Speak! Webinar: Creativity and Business: Why It MattersInnovation Women Speak! Webinar: Creativity and Business: Why It Matters
Innovation Women Speak! Webinar: Creativity and Business: Why It Matters
 
Edward Chenard, Innovation in Retail
Edward Chenard, Innovation in RetailEdward Chenard, Innovation in Retail
Edward Chenard, Innovation in Retail
 
Concept Innovation 101 by Chef Bruce Lim
Concept Innovation 101 by Chef Bruce LimConcept Innovation 101 by Chef Bruce Lim
Concept Innovation 101 by Chef Bruce Lim
 
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitBrand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
 
Innomantra - Create the Future - Product Portfolio 2022 v1.0F
Innomantra - Create the Future - Product Portfolio 2022 v1.0FInnomantra - Create the Future - Product Portfolio 2022 v1.0F
Innomantra - Create the Future - Product Portfolio 2022 v1.0F
 

Mehr von Thomas Stack

Få mere gjort BIF Netværk hold 2
Få mere gjort BIF Netværk hold 2Få mere gjort BIF Netværk hold 2
Få mere gjort BIF Netværk hold 2Thomas Stack
 
Få mere gjort foredrag for bif netværk
Få mere gjort foredrag for bif netværkFå mere gjort foredrag for bif netværk
Få mere gjort foredrag for bif netværkThomas Stack
 
Foredrag om oplevelsesøkonomien til albatros rejser
Foredrag om oplevelsesøkonomien til albatros rejserForedrag om oplevelsesøkonomien til albatros rejser
Foredrag om oplevelsesøkonomien til albatros rejserThomas Stack
 
Sociale medier og salg Business Danmark
Sociale medier og salg Business DanmarkSociale medier og salg Business Danmark
Sociale medier og salg Business DanmarkThomas Stack
 
TDC butik version 2.0 ved pierre rindsig
TDC butik version 2.0 ved pierre rindsigTDC butik version 2.0 ved pierre rindsig
TDC butik version 2.0 ved pierre rindsigThomas Stack
 
Styrkede kompetencer i lederskabet
Styrkede kompetencer i lederskabetStyrkede kompetencer i lederskabet
Styrkede kompetencer i lederskabetThomas Stack
 
Lederens verdens anno 2011
Lederens verdens anno 2011Lederens verdens anno 2011
Lederens verdens anno 2011Thomas Stack
 
Lær at præsentere som Steve Jobs
Lær at præsentere som Steve JobsLær at præsentere som Steve Jobs
Lær at præsentere som Steve JobsThomas Stack
 
GTD undervisningsmaterialer
GTD undervisningsmaterialerGTD undervisningsmaterialer
GTD undervisningsmaterialerThomas Stack
 
Hvad er en brandkultur
Hvad er en brandkulturHvad er en brandkultur
Hvad er en brandkulturThomas Stack
 
Udvikling af virksomhedskultur
Udvikling af virksomhedskulturUdvikling af virksomhedskultur
Udvikling af virksomhedskulturThomas Stack
 
Motivation - Inspiration til dit lederskab
Motivation - Inspiration til dit lederskabMotivation - Inspiration til dit lederskab
Motivation - Inspiration til dit lederskabThomas Stack
 
Motivation Bif Netvaerk
Motivation Bif NetvaerkMotivation Bif Netvaerk
Motivation Bif NetvaerkThomas Stack
 
Invitation Brandculture Session #2
Invitation Brandculture Session #2Invitation Brandculture Session #2
Invitation Brandculture Session #2Thomas Stack
 
Brandculture Social Media, Digital TilstedevæRelse & Interaktion
Brandculture Social Media, Digital TilstedevæRelse & InteraktionBrandculture Social Media, Digital TilstedevæRelse & Interaktion
Brandculture Social Media, Digital TilstedevæRelse & InteraktionThomas Stack
 
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint DifferentieringBrandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint DifferentieringThomas Stack
 
Invitation Brandculture Session #1
Invitation Brandculture Session #1Invitation Brandculture Session #1
Invitation Brandculture Session #1Thomas Stack
 
Brandculture Presentation
Brandculture PresentationBrandculture Presentation
Brandculture PresentationThomas Stack
 

Mehr von Thomas Stack (20)

Få mere gjort BIF Netværk hold 2
Få mere gjort BIF Netværk hold 2Få mere gjort BIF Netværk hold 2
Få mere gjort BIF Netværk hold 2
 
Få mere gjort foredrag for bif netværk
Få mere gjort foredrag for bif netværkFå mere gjort foredrag for bif netværk
Få mere gjort foredrag for bif netværk
 
Foredrag om oplevelsesøkonomien til albatros rejser
Foredrag om oplevelsesøkonomien til albatros rejserForedrag om oplevelsesøkonomien til albatros rejser
Foredrag om oplevelsesøkonomien til albatros rejser
 
Sociale medier og salg Business Danmark
Sociale medier og salg Business DanmarkSociale medier og salg Business Danmark
Sociale medier og salg Business Danmark
 
GTD
GTDGTD
GTD
 
Få Mere gjort
Få Mere gjortFå Mere gjort
Få Mere gjort
 
TDC butik version 2.0 ved pierre rindsig
TDC butik version 2.0 ved pierre rindsigTDC butik version 2.0 ved pierre rindsig
TDC butik version 2.0 ved pierre rindsig
 
Styrkede kompetencer i lederskabet
Styrkede kompetencer i lederskabetStyrkede kompetencer i lederskabet
Styrkede kompetencer i lederskabet
 
Lederens verdens anno 2011
Lederens verdens anno 2011Lederens verdens anno 2011
Lederens verdens anno 2011
 
Lær at præsentere som Steve Jobs
Lær at præsentere som Steve JobsLær at præsentere som Steve Jobs
Lær at præsentere som Steve Jobs
 
GTD undervisningsmaterialer
GTD undervisningsmaterialerGTD undervisningsmaterialer
GTD undervisningsmaterialer
 
Hvad er en brandkultur
Hvad er en brandkulturHvad er en brandkultur
Hvad er en brandkultur
 
Udvikling af virksomhedskultur
Udvikling af virksomhedskulturUdvikling af virksomhedskultur
Udvikling af virksomhedskultur
 
Motivation - Inspiration til dit lederskab
Motivation - Inspiration til dit lederskabMotivation - Inspiration til dit lederskab
Motivation - Inspiration til dit lederskab
 
Motivation Bif Netvaerk
Motivation Bif NetvaerkMotivation Bif Netvaerk
Motivation Bif Netvaerk
 
Invitation Brandculture Session #2
Invitation Brandculture Session #2Invitation Brandculture Session #2
Invitation Brandculture Session #2
 
Brandculture Social Media, Digital TilstedevæRelse & Interaktion
Brandculture Social Media, Digital TilstedevæRelse & InteraktionBrandculture Social Media, Digital TilstedevæRelse & Interaktion
Brandculture Social Media, Digital TilstedevæRelse & Interaktion
 
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint DifferentieringBrandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
 
Invitation Brandculture Session #1
Invitation Brandculture Session #1Invitation Brandculture Session #1
Invitation Brandculture Session #1
 
Brandculture Presentation
Brandculture PresentationBrandculture Presentation
Brandculture Presentation
 

Kürzlich hochgeladen

Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...PRnews2
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024Chandresh Chudasama
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdfSherl Simon
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 

Kürzlich hochgeladen (20)

Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate Professional
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 

Brand Innovation Workshop Brandculture Sessions #2

  • 1.
  • 3.
  • 4. Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
  • 5. Can your job be done…
  • 6.
  • 7.
  • 8. Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
  • 9.
  • 10. 2 dominating problems Extreme clutter of the marketplace Relentless speed of change
  • 11. 1600
  • 12.
  • 13.
  • 14. 13.000.000 available articles on Wikipedia
  • 15. Brand Strategy Design Thinking Culture of Innovation
  • 16.
  • 17.
  • 18.
  • 19. A brand is a person’s gut feeling about a product, service or company
  • 20. Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result
  • 21. Design thinking Inspiration Implementation Ideation
  • 22. What is Design Thinking? It’s a fluid but definable process involving several key components COLLABORATIVE: Working with people who share similar and dissimilar experiences to generate richer work. ABDUCTIVE: Starts from a set of accepted facts and works back from their likely explanations. EXPERIMENTAL: Build prototypes. Pose hypotheses. Test them. Iterate. All to manage risk. PERSONAL: Realize each problem – and the people there to solve it – has a unique context. INTEGRATIVE: Seeing the whole system and its many connections. INTERPRETIVE: Creating the best way to frame the problem and judge the possible solutions.
  • 24. If you wanna innovate… …you gotta design!
  • 25. Design leverage Thought leadership Business Model Organizational structure Strategic decisions Internal communications Operational processes Brand Ecosystem Customer relationships Products & Services External conversations
  • 27. A Culture of innovation
  • 28. Innovation no longer just happens in R&D But that does not mean that everyone is equally good at it
  • 29. Innovation is a team sport Silos must be broken
  • 30. Keep the consumer at the heart of what you do. But don’t listen to everything they say – use your intuition
  • 31. Innovation culture thrives on optimism & trust Listen to ideas, embrace risk, learn from failure, reward bravery
  • 33. Innovation has many forms Incremental innovation requires different support from revolutionary
  • 34. Be careful how you measure success Allow small, fragile ideas the time to grow into big strong ones
  • 35. It’s not easy. But it is possible. Project by project
  • 36. One size does not fit all. You need to build a culture of innovation that fits your organisation
  • 37. Innovation no longer just happens in R&D Innovation is a team sport Keep consumers at the haert of what you do Innovation culture thrives on optimism & trust Speed is good Innovation has many forms Be careful how you measure success It’s not easy One size does not fit all