You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
10. I produce content and promote it to
journalists and other writers and it
achieves a combination of things…
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11. But I’d generally just consider it one tiny
branch of content marketing.
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12. Outreach skills and the creativity side of
digital PR/link bait are useful in link
building, for sure.
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13. But you do not have to be comfortable
emailing journalists to achieve links.
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14. Problem solving is the most valuable link
building skill I think I possess.
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15. “
I don’t enjoy outreach.
What can I do to
achieve the same or
better quality and
quantity of links while
doing less outreach?
@staceycav #brightonseo
16. It came down to a mindset shift.
@staceycav #brightonseo
17. Instead of my content always being
the story, my content can build as
many links by supporting someone
else’s story.
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71. Creative Commons Licensing of
assets like imagery, video and sound
lets people use those assets with
appropriate attribution.
@staceycav #brightonseo