Creative Strategies using Facebook for Your Career Center Agenda: Overview of groups vs pages and strategies for improving student attendance at career center events. Heather DiFranco GECD Facebook page and tips for engaging followers. Heather Law The process of Facebook advertising. Gary Miller How employers use Facebook and how to use Facebook as an employer outreach tool. Ignacio Gallardo

1. Creative Strategies using Facebookfor Your Career Center Sponsored by: Career Counselors Technology Forum (CCTF) Event Organizer: Sandra P. Sylvestre, MIT

2. CCTF Moderators Today Sandra P. Sylvestre & Nancy Richmond

3. Who is here today? Participants 100 + pre-registered Canada U.K. Germany

4. Upcoming Webinar VIRTUAL CAREER FAIRS With Gayle Oliver-Plath, Founder CareerEco www.careereco.net Thursday May 12, 4-5pm EST

5. Career Counselor Technology Forum Germany

6. The Career Counselor Technology Forum is thrilled that you have chosen this venue as part of your professional development We hope that you find this presentation to be informative and enjoyable Welcome Colleagues

7. Webinar Process Each panelist will speak for 5-10 minutes Questions and comments can be submitted through the chat box throughout the webinar

8. Let’s meet the panelists!

9. Heather Day DiFranco Case Western Reserve University School of Law Heather Law Massachusetts Institute of Technology (MIT) Gary Miller University of North Carolina at Chapel Hill Ignacio Gallardo UCSB Career Services

10. Overview of groups vs pages and strategies for improving student attendance at career center events. Heather DiFranco GECD Facebook page and tips for engaging followers. Heather Law The process of Facebook advertising. Gary Miller How employers use Facebook and how to use Facebook as an employer outreach tool. Ignacio Gallardo Agenda

11. Director of Career Communications Cleveland/Akron, Ohio Heather Day DiFranco

12. Facebook Choosing Your Format & Promoting Events Heather Day DiFranco

13. Initial Considerations What’s your purpose? Who’s your audience? Interactive or only informative? How often will you update? Who will be responsible for maintenance and updating?

14. Pages vs. Groups Groups Pages www.facebook.com/groups/create.php Administrators are publicly known and profiles are viewable Posts do not appear on members’ Walls Cannot host applications More flexibility with permissions and privacy www.facebook.com/pages/create.php Names and profiles of administrators are not publicly viewable Looks and works almost exactly like a personal profile Can use applications, add pictures, add links, etc. Lower levels of privacy

15. Building Your Audience Email invitations Add a Facebook badge or fan box to your website (www.facebook.com/facebook-widgets/index.php) Add a “share” button to your blog or website (requires a bit more knowledge of coding) Add a link to your email signature (In Outlook: Tools  Options  Mail format  Signatures)

16. Improving Attendance at Career Center Events Create Events on your page. Include pictures and leave open for comments. Use Administrator Tools (in Edit Page menu) to send updates to your followers of events, deadlines, etc. Encourage staff, students, and other followers of your page to “Like” postings, make comments, and “Share” on their own page.

17. Other resources Other example Pages Zappos BBC America Websites and blogs www.mashable.com http://mashable.com/guidebook/facebook/ www.allfacebook.com

18. Career Development Specialist Cambridge, MA Heather Law

19. Facebook GECD Experiences and Engaging Followers Heather Law

20. MIT Career Development Facebook Page

21. Use Tabs: Videos

23. Featured Fan

24. Gary Miller Assistant Director for Social Media and Innovation University Career Services Chapel Hill, North Carolina

25. Facebook The Process of Facebook Advertising Gary Miller

26. Advertising on Facebook

30. Ad shown 40,000+ times Only 34 clicks (intentional) Only $9.74 spent.

31. Associate Director, Career ServicesSanta Barbara, CA Ignacio Gallardo

32. Facebook How employers use Facebook and how to use Facebook as an employer outreach tool Ignacio Gallardo

33. How Employers Are Using Facebook Promote products/services and share company information Make announcements to students regarding: Campus visits & presentations ex. Corporate Executive Board, Intel Display custom job search feeds ex. Zappos, Groupon, Starbucks Stream Twitter feed/ company blog Announce deals, coupons, etc.

36. Tips for Using Facebook toOutreach to Employers Utilize 3rd party apps to link employers to your events and services Ex. Involver, Wildfire Facebook Ads can be targeted by: HR managers, college recruiters, etc Location: State, region Post information on employer Walls

38. Thank you for participating in Creative Strategies using Facebook for Your Career Center. The Career Counselor Technology Forum would like to invite all of you to continue this discussion on LinkedIn. After Party

39. Upcoming Webinar VIRTUAL CAREER FAIRS With Gayle Oliver-Plath, Founder CareerEco www.careereco.net Thursday May 12, 4-5pm EST