Devy Pranowo is a Product Owner at Tokopedia, one of Indonesia’s biggest online marketplace that provides a customer to customer (C2C) retail by providing a platform for individual entrepreneurs and small/medium businesses to open online store. This slide was shared on Srikandev Meetup #1 - Build a Great Product & Experiences That People Love.

4. MINDSET

5. Empathy
Understanding
Urgency
Focus
MINDSET

6. EMPATHY

7. “Opportunity lies in the place where
complaints are. ”
Jack Ma

8. UNDERSTANDING

9. URGENCY

10. FOCUS

11. PRODUCT LIFECYCLE

12. PRODUCT LIFECYCLE

13. LOOK FOR IDEAS EVERYWHERE

14. BUILD

15. MINIMUM VIABLE PRODUCT
Bare minimum feature
Simple, but complete

16. MEASURE

17. LEARN
V1 V2 V3

18. V2
V3
V1

19. ITERATE

20. METHODS

21. Metrics
Kaizen
Product Communication
METHODS

22. METRICS
Quality Quantityvs
Independent
from marketing
(Rate %)
Dependent
on marketing
(Total +/-)
Source: Datadog, Internal Tools, Google Analytics

23. KAIZEN
Meaning: Continuous Improvement
BIG results come from many small changes
accumulated over time

24. PRODUCT COMMUNICATION
" User know what’s going on at our page.
" Just enough information to guide user go to next step
with ease.
" Your page should speak. Don’t rely on help, blog or
banner.
" Typical e-commerce sales funnel:
Discovery Product Detail Checkout
Payment

25. “Perfection is achieved not when there is
nothing left to add, but when there is
nothing left to take away. ”
Antoine de Saint-Exupery

26. THANK YOU