Learn the reasons why your B2B company should use SlideShare as part of its inbound marketing strategy, including off-page SEO and lead generation.

1. Your B2B Marketing Needs To Use
5 Reasons Why

2. Presented By:

3. Presented By:
@Square2

4. There’s more to social media than just …

5. There’s more to social media than just …
Facebook,

6. There’s more to social media than just …
Facebook,
Twitter,

7. There’s more to social media than just …
Facebook,
Twitter,
Instagram,

8. There’s more to social media than just …
Facebook,
Twitter,
Instagram,
LinkedIn,

9. There’s more to social media than just …
Facebook,
Twitter,
Instagram,
LinkedIn,
& Pinterest

10. There’s more to social media than just …
Facebook,
Twitter,
Instagram,
LinkedIn,
& Pinterest
After all, some of
those don’t work as
well for B2B
companies anyway …!

11. And you know there’s more to content
marketing than just …

12. And you know there’s more to content
marketing than just …
• E-books,

13. And you know there’s more to content
marketing than just …
• E-books,
• Whitepapers,

14. And you know there’s more to content
marketing than just …
• E-books,
• Whitepapers,
• Articles,

15. And you know there’s more to content
marketing than just …
• E-books,
• Whitepapers,
• Articles,
• Tip sheets,

16. And you know there’s more to content
marketing than just …
• E-books,
• Whitepapers,
• Articles,
• Tip sheets,
• & Free reports

17. And you know there’s more to content
marketing than just …
• E-books,
And anything gets boring if you use it too much …!
• Whitepapers,
• Articles,
• Tip sheets,
• & Free reports

18. That’s where SlideShare comes in

19. That’s where SlideShare comes in
SlideShare is a hybrid platform of

20. That’s where SlideShare comes in
social media
SlideShare is a hybrid platform of

21. That’s where SlideShare comes in
social media
& content marketing
SlideShare is a hybrid platform of

22. That’s where SlideShare comes in
So, why should you use SlideShare
as part of your B2B marketing efforts?
social media
& content marketing
SlideShare is a hybrid platform of

23. That’s where SlideShare comes in
So, why should you use SlideShare
as part of your B2B marketing efforts?
social media
& content marketing
SlideShare is a hybrid platform of
Let’s begin …!

24. Reason #1:

25. Reason #1:
SEO

26. Reason #1:
SEO
(Search Engine Optimization)!

27. Reason #1: Search Engine Optimization

28. Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online authority with search engines.

29. Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online authority with search engines.
This happens through:

30. Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online authority with search engines.
This happens through:
• Building trustworthy inbound links from SlideShare

31. Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online authority with search engines.
This happens through:
• Building trustworthy inbound links from SlideShare
• Benefiting from SlideShare’s (better) domain authority

32. Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online authority with search engines.
This happens through:
• Building trustworthy inbound links from SlideShare
• Benefiting from SlideShare’s (better) domain authority
• Optimizing transcripts of presentations for keywords

33. Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online authority with search engines.
This happens through:
• Building trustworthy inbound links from SlideShare
• Benefiting from SlideShare’s (better) domain authority
• Optimizing transcripts of presentations for keywords
Then, this happens …!

34. Reason #1: Search Engine Optimization
When

35. Reason #1: Search Engine Optimization
When

36. Reason #1: Search Engine Optimization
When

37. Reason #1: Search Engine Optimization
When

38. Reason #1: Search Engine Optimization
When
=

39. Reason #1: Search Engine Optimization
When
= More traffic to your website

40. Reason #1: Search Engine Optimization
When
= More traffic to your website
Which everyone agrees is a good thing!!

41. Want to learn more about SEO for B2B companies?
Click below to read the case study
On to Reason #2! >>>!

42. Reason #2:

43. Reason #2:
Multimedia
Narrative

44. Reason #2: Multimedia Narrative

45. Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – so the more your B2B
company diversifies into visual and
interactive content, the wider your reach.

46. Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – so the more your B2B
company diversifies into visual and
interactive content, the wider your reach.
But you don’t need a full-on media division:

47. Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – so the more your B2B
company diversifies into visual and
interactive content, the wider your reach.
But you don’t need a full-on media division:
• SlideShare presentations are easy to create in PowerPoint

48. Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – so the more your B2B
company diversifies into visual and
interactive content, the wider your reach.
But you don’t need a full-on media division:
• SlideShare presentations are easy to create in PowerPoint
• Repurpose written content into a SlideShare deck

49. Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – so the more your B2B
company diversifies into visual and
interactive content, the wider your reach.
But you don’t need a full-on media division:
• SlideShare presentations are easy to create in PowerPoint
• Repurpose written content into a SlideShare deck
• Easily add video, visual content or interactive links

50. Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – so the more your B2B
company diversifies into visual and
interactive content, the wider your reach.
But you don’t need a full-on media division:
• SlideShare presentations are easy to create in PowerPoint
• Repurpose written content into a SlideShare deck
• Easily add video, visual content or interactive links
Click here for more on inbound marketing and multimedia narrative

51. Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – so the more your B2B
company diversifies into visual and
interactive content, the wider your reach.
But you don’t need a full-on media division:
• SlideShare presentations are easy to create in PowerPoint
• Repurpose written content into a SlideShare deck
• Easily add video, visual content or interactive links
Click here for more on inbound marketing and multimedia narrative
But wait! There’s more …!

52. Reason #2: Multimedia Narrative

53. Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be consumed in a sequential
order – just like a narrative or story.

54. Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be consumed in a sequential
order – just like a narrative or story.
This puts your business in the position of storyteller:

55. Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be consumed in a sequential
order – just like a narrative or story.
This puts your business in the position of storyteller:
• So, when sequence is important to your content,

56. Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be consumed in a sequential
order – just like a narrative or story.
This puts your business in the position of storyteller:
• So, when sequence is important to your content,
• Or when skimming is too detrimental,

57. Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be consumed in a sequential
order – just like a narrative or story.
This puts your business in the position of storyteller:
• So, when sequence is important to your content,
• Or when skimming is too detrimental,
• Or when you need to control audience emotions …

58. Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be consumed in a sequential
order – just like a narrative or story.
This puts your business in the position of storyteller:
• So, when sequence is important to your content,
• Or when skimming is too detrimental,
• Or when you need to control audience emotions …
Then use

59. Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be consumed in a sequential
order – just like a narrative or story.
This puts your business in the position of storyteller:
• So, when sequence is important to your content,
• Or when skimming is too detrimental,
• Or when you need to control audience emotions …
Then use

60. Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be consumed in a sequential
order – just like a narrative or story.
This puts your business in the position of storyteller:
• So, when sequence is important to your content,
• Or when skimming is too detrimental,
• Or when you need to control audience emotions …
Then use
Some
inspiration …!

61. “All stories have a curious and even
dangerous power … You must be very
careful, or without knowing it you can
change the world.”
–Vera Nazarian

62. Reason #3:

63. Reason #3:
No-Risk
Content

64. Reason #3: No-Risk Content

65. Reason #3: No-Risk Content
Gated or form-required content is
excellent for driving new leads for your
sales team – but what about the visitors
not yet ready to convert? SlideShare
content is the perfect platform.

66. Reason #3: No-Risk Content
Gated or form-required content is
excellent for driving new leads for your
sales team – but what about the visitors
not yet ready to convert? SlideShare
content is the perfect platform.
When visitors don’t want the risk of conversion:

67. Reason #3: No-Risk Content
Gated or form-required content is
excellent for driving new leads for your
sales team – but what about the visitors
not yet ready to convert? SlideShare
content is the perfect platform.
When visitors don’t want the risk of conversion:
• Use a presentation to demonstrate your thought leadership

68. Reason #3: No-Risk Content
Gated or form-required content is
excellent for driving new leads for your
sales team – but what about the visitors
not yet ready to convert? SlideShare
content is the perfect platform.
When visitors don’t want the risk of conversion:
• Use a presentation to demonstrate your thought leadership
• SlideShare decks also showcase your design and visual skills

69. Reason #3: No-Risk Content
Gated or form-required content is
excellent for driving new leads for your
sales team – but what about the visitors
not yet ready to convert? SlideShare
content is the perfect platform.
When visitors don’t want the risk of conversion:
• Use a presentation to demonstrate your thought leadership
• SlideShare decks also showcase your design and visual skills
• Presentations offer meatier content than blog posts

70. Looking to dig deeper into why your prospects
choose to buy – or skip out?
Discover the power of neuromarketing
On to Reason #4! >>>!

71. Reason #4:

72. Reason #4:
Easy To
Share

73. Reason #4: Easy To Share

74. Reason #4: Easy To Share
For non-gated pieces, you want your
content to be easily shared in every way
possible. Because they’re easily embedded,
SlideShare decks are a perfect platform to
share your visual and presentation content.

75. Reason #4: Easy To Share
For non-gated pieces, you want your
content to be easily shared in every way
possible. Because they’re easily embedded,
SlideShare decks are a perfect platform to
share your visual and presentation content.
What factors increase shareability on SlideShare?

76. Reason #4: Easy To Share
For non-gated pieces, you want your
content to be easily shared in every way
possible. Because they’re easily embedded,
SlideShare decks are a perfect platform to
share your visual and presentation content.
What factors increase shareability on SlideShare?
• Embed code allows any visitor to easily post your content on their
own site – which might just be an industry-leading blog

77. Reason #4: Easy To Share
For non-gated pieces, you want your
content to be easily shared in every way
possible. Because they’re easily embedded,
SlideShare decks are a perfect platform to
share your visual and presentation content.
What factors increase shareability on SlideShare?
• Embed code allows any visitor to easily post your content on their
own site – which might just be an industry-leading blog
• When visitors view your content on a third-party site (like
SlideShare), they’re more likely to pass it along to friends

78. Reason #4: Easy To Share
For non-gated pieces, you want your
content to be easily shared in every way
possible. Because they’re easily embedded,
SlideShare decks are a perfect platform to
share your visual and presentation content.
What factors increase shareability on SlideShare?
• Embed code allows any visitor to easily post your content on their
own site – which might just be an industry-leading blog
• When visitors view your content on a third-party site (like
SlideShare), they’re more likely to pass it along to friends
For example …!

79. Reason #4: Easy To Share
See for yourself:

80. Reason #4: Easy To Share
See for yourself:
Hit the share button on the sidebar!

81. Reason #4: Easy To Share
See for yourself:
Hit the share button on the sidebar!

82. Reason #4: Easy To Share
See for yourself:
See how easy it is to share this presentation?
Hit the share button on the sidebar!

83. Reason #4: Easy To Share
See for yourself:
See how easy it is to share this presentation?
Hit the share button on the sidebar!
• The same could be true of your content

84. Reason #4: Easy To Share
See for yourself:
See how easy it is to share this presentation?
Hit the share button on the sidebar!
• The same could be true of your content
• Your presentation could even show up on
the front page of SlideShare

85. Reason #4: Easy To Share
See for yourself:
See how easy it is to share this presentation?
Hit the share button on the sidebar!
• The same could be true of your content
• Your presentation could even show up on
the front page of SlideShare
• All it takes is a little effort …

86. Reason #4: Easy To Share
See for yourself:
See how easy it is to share this presentation?
Need more inspiration?!
Hit the share button on the sidebar!
• The same could be true of your content
• Your presentation could even show up on
the front page of SlideShare
• All it takes is a little effort …

87. “Start where you are. Use what you have.
Do what you can.”
–Arthur Ashe

88. Need more information on
sharing your content via social media?
Download this free report
On to Reason #5! >>>!

89. Reason #5:

90. Reason #5:
Lead
Generation

91. Reason #5: Lead Generation

92. Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the whole picture – your SlideShare
content still can and should generate
leads for your B2B company.

93. Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the whole picture – your SlideShare
content still can and should generate
leads for your B2B company.
Generate more SlideShare leads using these tactics:

94. Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the whole picture – your SlideShare
content still can and should generate
leads for your B2B company.
Generate more SlideShare leads using these tactics:
• Include links to your website throughout your deck to drive traffic –
these site pages should all be optimized for later conversion

95. Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the whole picture – your SlideShare
content still can and should generate
leads for your B2B company.
Generate more SlideShare leads using these tactics:
• Include links to your website throughout your deck to drive traffic –
these site pages should all be optimized for later conversion
• Link directly to landing pages from your presentation slides

96. Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the whole picture – your SlideShare
content still can and should generate
leads for your B2B company.
Generate more SlideShare leads using these tactics:
• Include links to your website throughout your deck to drive traffic –
these site pages should all be optimized for later conversion
• Link directly to landing pages from your presentation slides
• Demonstrate to your audience the value of your gated content

97. Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the whole picture – your SlideShare
content still can and should generate
leads for your B2B company.
Generate more SlideShare leads using these tactics:
• Include links to your website throughout your deck to drive traffic –
these site pages should all be optimized for later conversion
• Link directly to landing pages from your presentation slides
But be sure to keep these factors in mind …!
• Demonstrate to your audience the value of your gated content

98. Reason #5: Lead Generation

99. Reason #5: Lead Generation
Consider that SlideShare users aren’t the
same as the visitors to your website or the
readers of your blog – they’re unique.

100. Reason #5: Lead Generation
Consider that SlideShare users aren’t the
same as the visitors to your website or the
readers of your blog – they’re unique.
If we were to create a SlideShare persona, they’d
have the following characteristics:

101. Reason #5: Lead Generation
• Interested in more visual content
• Social media savvy – especially for business
• Looking for short, easily digestible content
• Searching for quick solutions or guidance
Consider that SlideShare users aren’t the
same as the visitors to your website or the
readers of your blog – they’re unique.
If we were to create a SlideShare persona, they’d
have the following characteristics:

102. Reason #5: Lead Generation
So …!
• Interested in more visual content
• Social media savvy – especially for business
• Looking for short, easily digestible content
• Searching for quick solutions or guidance
Consider that SlideShare users aren’t the
same as the visitors to your website or the
readers of your blog – they’re unique.
If we were to create a SlideShare persona, they’d
have the following characteristics:

103. Reason #5: Lead Generation

104. Reason #5: Lead Generation
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on pleasing this
persona with content like …

105. Reason #5: Lead Generation
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on pleasing this
persona with content like …
• More presentation content,

106. Reason #5: Lead Generation
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on pleasing this
persona with content like …
• More presentation content,
• Quick tip sheets,

107. Reason #5: Lead Generation
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on pleasing this
persona with content like …
• More presentation content,
• Quick tip sheets,
• Infographics,

108. Reason #5: Lead Generation
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on pleasing this
persona with content like …
• More presentation content,
• Quick tip sheets,
• Infographics,
• & Video content

109. Reason #5: Lead Generation
Wrapping things up …!
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on pleasing this
persona with content like …
• More presentation content,
• Quick tip sheets,
• Infographics,
• & Video content

110. Want to generate more leads for your business?
Discover 10 lead generation secrets
On to the end! >>>!

111. Your B2B Marketing Needs To Use
5 Reasons Why

112. Your B2B Marketing Needs To Use
5 Reasons Why

113. Your B2B Marketing Needs To Use
5 Reasons Why
Reason #1: SEO

114. Your B2B Marketing Needs To Use
5 Reasons Why
Reason #1: SEO
Reason #2: Multimedia Narrative

115. Your B2B Marketing Needs To Use
5 Reasons Why
Reason #1: SEO
Reason #2: Multimedia Narrative
Reason #3: No-Risk Content

116. Your B2B Marketing Needs To Use
5 Reasons Why
Reason #1: SEO
Reason #2: Multimedia Narrative
Reason #3: No-Risk Content
Reason #4: Easy To Share

117. Your B2B Marketing Needs To Use
5 Reasons Why
Reason #1: SEO
Reason #2: Multimedia Narrative
Reason #3: No-Risk Content
Reason #4: Easy To Share
Reason #5: Lead Generation

118. Want more info like this?
@Square2
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