SlideShare a Scribd company logo

Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, The Metaverse and Mobile Internet Trends

•
•
S
sprxmobile

The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)

BusinessTechnology
1 of 41
A Perspective on Mobile Marketing Evolution, Marketing 2.0, Metaverse and Mobile Internet Yuri van Geest / SPRX Mobile
Cross digimedia Yuri van Geest Innovation Emerce Marketing Sales Reddion HP yuri.typepad.com Mediakabel/ManyCast Nuon Marketingfacts Erasmus Univ. MIT Mobile Monday Amsterdam (MoMo) SPRX Mobile
Agenda ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
The Self Organizing Universe
Economic Revolutions & Changing Consumer Drivers ,[object Object],[object Object],[object Object],[object Object]
[object Object],Social Economy Social = Authentic, Authority, Recommendations, Peer Production
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Marketing 2.0 ,[object Object],[object Object],[object Object],[object Object]
 
Communication 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Metaverse Augmentation Simulation Personal External
 
 
Lifelogging/Lifestreaming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Examples Mirror Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
AUGMENTED REALITY
 
 
Mobile Internet = Booming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Internet = Booming (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Context
Mobile Growth Areas
Physical Virtual Social/Connected Commercial Live Web
Physical Virtual Social/Connected Commercial Social Web
Physical Virtual Social/Connected Commercial Geo Web
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Physical Virtual Social/Connected (C2C) Commercial (B2C) Buddyfinder Nokia Sensor Presence (Hyves LBS, Twitter) Roomware LBS push advertisjng (banners, AdWords, rich media etc.) Payments (NFC) QR code + RFID + AR ads Physical computing Bluecasting Facebook Multiplayergaming Dating Chat Downloadable content Widgets Entertainment Mobile TV Mobile books Music SMS/MMS-marketing
QR codes
Physical Virtual Social/Connected (C2C) Commercial (B2C) Buddyfinder Nokia Sensor Presence (Hyves LBS, Twitter) Roomware Payments QR codes ads RFID/NFC Physical computing Bluecasting Facebook Multiplayergaming Dating Chat Downloadable content Widgets Entertainment Mobile TV Mobile Books Music SMS/MMS-marketing Mobile Internet Trends
Physical Virtual Social/Connected (C2C) Commercial (B2C) Buddyfinder Nokia Sensor Presence (Hyves LBS, Twitter) Roomware Payments QR codes ads RFID/NFC Physical computing Bluecasting Facebook Multiplayergaming Dating Chat Downloadable content Widgets Entertainment Mobile TV Mobile Books Music SMS/MMS-marketing Authenticity due to Social C2C Filters
Physical Virtual Social/Connected (C2C) Commercial (B2C) Buddyfinder Nokia Sensor Presence (Hyves LBS, Twitter) Roomware Payments QR codes ads RFID/NFC Physical computing Bluecasting Facebook Multiplayergaming Dating Chat Downloadable content Widgets Entertainment Mobile TV Mobile Books Music SMS/MMS-marketing Sweet Spot for Mobile Marketing Next 5 Years
Answer Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

Recommended

Future Insight: Mobile Marketing in Japan
Future Insight: Mobile Marketing in JapanFuture Insight: Mobile Marketing in Japan
Future Insight: Mobile Marketing in JapanChristopher Billich
 
Mobile Marketing - now and in the future
Mobile Marketing - now and in the futureMobile Marketing - now and in the future
Mobile Marketing - now and in the futureJens Friis
 
Mobile Advertising Presentation
Mobile Advertising PresentationMobile Advertising Presentation
Mobile Advertising PresentationEmediate
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile MarketingSivaraman Swaminathan
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketingshubhamworld
 
THE NEXT ITERATION ( MOBILE MARKETING )
THE NEXT ITERATION ( MOBILE MARKETING )THE NEXT ITERATION ( MOBILE MARKETING )
THE NEXT ITERATION ( MOBILE MARKETING )ronewmedia_academy
 
Mobile Marketing 1865
Mobile Marketing 1865Mobile Marketing 1865
Mobile Marketing 1865xobo
 
Global Mobile - A World-view by Havas Digital
Global Mobile - A World-view by Havas DigitalGlobal Mobile - A World-view by Havas Digital
Global Mobile - A World-view by Havas DigitalHavas Media
 

Recommended

Future Insight: Mobile Marketing in Japan
Future Insight: Mobile Marketing in JapanFuture Insight: Mobile Marketing in Japan
Future Insight: Mobile Marketing in JapanChristopher Billich
 
Mobile Marketing - now and in the future
Mobile Marketing - now and in the futureMobile Marketing - now and in the future
Mobile Marketing - now and in the futureJens Friis
 
Mobile Advertising Presentation
Mobile Advertising PresentationMobile Advertising Presentation
Mobile Advertising PresentationEmediate
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile MarketingSivaraman Swaminathan
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketingshubhamworld
 
THE NEXT ITERATION ( MOBILE MARKETING )
THE NEXT ITERATION ( MOBILE MARKETING )THE NEXT ITERATION ( MOBILE MARKETING )
THE NEXT ITERATION ( MOBILE MARKETING )ronewmedia_academy
 
Mobile Marketing 1865
Mobile Marketing 1865Mobile Marketing 1865
Mobile Marketing 1865xobo
 
Global Mobile - A World-view by Havas Digital
Global Mobile - A World-view by Havas DigitalGlobal Mobile - A World-view by Havas Digital
Global Mobile - A World-view by Havas DigitalHavas Media
 
Mobile World Congress 2014 - Key Takeaways
Mobile World Congress 2014 - Key TakeawaysMobile World Congress 2014 - Key Takeaways
Mobile World Congress 2014 - Key TakeawaysHavas Media
 
Advertising on the mobile phone
Advertising on the mobile phoneAdvertising on the mobile phone
Advertising on the mobile phoneFadi Khater
 
Cross-Media Behavioral Measurement
Cross-Media Behavioral MeasurementCross-Media Behavioral Measurement
Cross-Media Behavioral MeasurementHavas Media
 
Augmented Reality
Augmented RealityAugmented Reality
Augmented RealityDoug Robinson
 
Start of Mobile Marketing - June 2012
Start of Mobile Marketing - June 2012 Start of Mobile Marketing - June 2012
Start of Mobile Marketing - June 2012 Greg Stuart
 
Integrating social media with mobile, online and other marketing channels
Integrating social media with mobile, online and other marketing channelsIntegrating social media with mobile, online and other marketing channels
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
 
What is Mobile Phone Marketing?
What is Mobile Phone Marketing?What is Mobile Phone Marketing?
What is Mobile Phone Marketing?Leo Vidal
 
Mobile Trends - Sosyal Medya Akademi
Mobile Trends - Sosyal Medya Akademi Mobile Trends - Sosyal Medya Akademi
Mobile Trends - Sosyal Medya Akademi Yagmur Anish
 
A View On Mobile Marketing
A View On Mobile MarketingA View On Mobile Marketing
A View On Mobile MarketingJoão Fernandes
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketingEvonomie Ltd
 
FDG 2014 Predictions
FDG 2014 PredictionsFDG 2014 Predictions
FDG 2014 PredictionsFresh Digital Group
 
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore
 
Future on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesFuture on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesVijay Sharma
 
Tech & Digital Predictions 2017
Tech & Digital Predictions 2017Tech & Digital Predictions 2017
Tech & Digital Predictions 2017Doug Robinson
 
Jan 2011 app presentation
Jan 2011 app presentationJan 2011 app presentation
Jan 2011 app presentationpropertynews.com
 
Mobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiMobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiYagmur Anish
 
Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015Ogilvy Consulting
 
Mobile Trends 2008 - America's Emerging Mobile Web
Mobile Trends 2008 - America's Emerging Mobile WebMobile Trends 2008 - America's Emerging Mobile Web
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
 
Mobile ad evaluation 17.11
Mobile ad evaluation 17.11Mobile ad evaluation 17.11
Mobile ad evaluation 17.11Maria Korsunskaya
 
11 most popular apps in 2021
11 most popular apps in 202111 most popular apps in 2021
11 most popular apps in 2021SnehaDas60
 
The Evolution of Marketing and Communication
The Evolution of Marketing and CommunicationThe Evolution of Marketing and Communication
The Evolution of Marketing and CommunicationTara Mahady
 
The Future of Marketing: Make Things People Want or Make People Want Things?
The Future of Marketing: Make Things People Want or Make People Want Things?The Future of Marketing: Make Things People Want or Make People Want Things?
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
 

More Related Content

What's hot

Mobile World Congress 2014 - Key Takeaways
Mobile World Congress 2014 - Key TakeawaysMobile World Congress 2014 - Key Takeaways
Mobile World Congress 2014 - Key TakeawaysHavas Media
 
Advertising on the mobile phone
Advertising on the mobile phoneAdvertising on the mobile phone
Advertising on the mobile phoneFadi Khater
 
Cross-Media Behavioral Measurement
Cross-Media Behavioral MeasurementCross-Media Behavioral Measurement
Cross-Media Behavioral MeasurementHavas Media
 
Start of Mobile Marketing - June 2012
Start of Mobile Marketing - June 2012 Start of Mobile Marketing - June 2012
Start of Mobile Marketing - June 2012 Greg Stuart
 
Integrating social media with mobile, online and other marketing channels
Integrating social media with mobile, online and other marketing channelsIntegrating social media with mobile, online and other marketing channels
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
 
What is Mobile Phone Marketing?
What is Mobile Phone Marketing?What is Mobile Phone Marketing?
What is Mobile Phone Marketing?Leo Vidal
 
Mobile Trends - Sosyal Medya Akademi
Mobile Trends - Sosyal Medya Akademi Mobile Trends - Sosyal Medya Akademi
Mobile Trends - Sosyal Medya Akademi Yagmur Anish
 
A View On Mobile Marketing
A View On Mobile MarketingA View On Mobile Marketing
A View On Mobile MarketingJoão Fernandes
 
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore
 
Future on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesFuture on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesVijay Sharma
 
Tech & Digital Predictions 2017
Tech & Digital Predictions 2017Tech & Digital Predictions 2017
Tech & Digital Predictions 2017Doug Robinson
 
Mobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiMobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiYagmur Anish
 
Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015Ogilvy Consulting
 
Mobile Trends 2008 - America's Emerging Mobile Web
Mobile Trends 2008 - America's Emerging Mobile WebMobile Trends 2008 - America's Emerging Mobile Web
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
 
11 most popular apps in 2021
11 most popular apps in 202111 most popular apps in 2021
11 most popular apps in 2021SnehaDas60
 

What's hot (20)

Mobile World Congress 2014 - Key Takeaways
Mobile World Congress 2014 - Key TakeawaysMobile World Congress 2014 - Key Takeaways
Mobile World Congress 2014 - Key Takeaways
 
Advertising on the mobile phone
Advertising on the mobile phoneAdvertising on the mobile phone
Advertising on the mobile phone
 
Cross-Media Behavioral Measurement
Cross-Media Behavioral MeasurementCross-Media Behavioral Measurement
Cross-Media Behavioral Measurement
 
Augmented Reality
Augmented RealityAugmented Reality
Augmented Reality
 
Start of Mobile Marketing - June 2012
Start of Mobile Marketing - June 2012 Start of Mobile Marketing - June 2012
Start of Mobile Marketing - June 2012
 
Integrating social media with mobile, online and other marketing channels
Integrating social media with mobile, online and other marketing channelsIntegrating social media with mobile, online and other marketing channels
Integrating social media with mobile, online and other marketing channels
 
What is Mobile Phone Marketing?
What is Mobile Phone Marketing?What is Mobile Phone Marketing?
What is Mobile Phone Marketing?
 
Mobile Trends - Sosyal Medya Akademi
Mobile Trends - Sosyal Medya Akademi Mobile Trends - Sosyal Medya Akademi
Mobile Trends - Sosyal Medya Akademi
 
A View On Mobile Marketing
A View On Mobile MarketingA View On Mobile Marketing
A View On Mobile Marketing
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
FDG 2014 Predictions
FDG 2014 PredictionsFDG 2014 Predictions
FDG 2014 Predictions
 
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.
 
Future on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesFuture on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising Opportunities
 
Tech & Digital Predictions 2017
Tech & Digital Predictions 2017Tech & Digital Predictions 2017
Tech & Digital Predictions 2017
 
Jan 2011 app presentation
Jan 2011 app presentationJan 2011 app presentation
Jan 2011 app presentation
 
Mobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiMobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademi
 
Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015
 
Mobile Trends 2008 - America's Emerging Mobile Web
Mobile Trends 2008 - America's Emerging Mobile WebMobile Trends 2008 - America's Emerging Mobile Web
Mobile Trends 2008 - America's Emerging Mobile Web
 
Mobile ad evaluation 17.11
Mobile ad evaluation 17.11Mobile ad evaluation 17.11
Mobile ad evaluation 17.11
 
11 most popular apps in 2021
11 most popular apps in 202111 most popular apps in 2021
11 most popular apps in 2021
 

Viewers also liked

The Evolution of Marketing and Communication
The Evolution of Marketing and CommunicationThe Evolution of Marketing and Communication
The Evolution of Marketing and CommunicationTara Mahady
 
The Future of Marketing: Make Things People Want or Make People Want Things?
The Future of Marketing: Make Things People Want or Make People Want Things?The Future of Marketing: Make Things People Want or Make People Want Things?
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
 
Wharton sf marketing class david bell 12 03 12 - 12 02 12
Wharton sf marketing class david bell 12 03 12 - 12 02 12Wharton sf marketing class david bell 12 03 12 - 12 02 12
Wharton sf marketing class david bell 12 03 12 - 12 02 12Robert Coneybeer
 
Why Mobile Marketing?
Why Mobile Marketing?Why Mobile Marketing?
Why Mobile Marketing?Leo Vidal
 
5 Trends That Will Actually Revolutionize Digital Marketing
5 Trends That Will Actually Revolutionize Digital Marketing5 Trends That Will Actually Revolutionize Digital Marketing
5 Trends That Will Actually Revolutionize Digital MarketingAlex Cernatescu
 
Mobile Advertising
Mobile AdvertisingMobile Advertising
Mobile AdvertisingInteract
 
Master Mobile Marketing in 2012
Master Mobile Marketing in 2012Master Mobile Marketing in 2012
Master Mobile Marketing in 2012HubSpot
 
The Evolution of Marketing
The Evolution of Marketing The Evolution of Marketing
The Evolution of Marketing LaneTerralever
 
Online Branding
Online BrandingOnline Branding
Online BrandingVbout.com
 
APROFE NYC Survey Results
APROFE NYC Survey ResultsAPROFE NYC Survey Results
APROFE NYC Survey Resultsmvanbusk
 
Sustainability Assessment Report – Klean Kanteen
Sustainability Assessment Report – Klean Kanteen Sustainability Assessment Report – Klean Kanteen
Sustainability Assessment Report – Klean Kanteen Connie Kwan
 
INDICADORES SOCIALES DE GESTIÓN COMUNITARIA
INDICADORES SOCIALES DE GESTIÓN COMUNITARIA INDICADORES SOCIALES DE GESTIÓN COMUNITARIA
INDICADORES SOCIALES DE GESTIÓN COMUNITARIA ESCOPROL
 
Ultimo intercambio de regalos 2002
Ultimo intercambio de regalos 2002Ultimo intercambio de regalos 2002
Ultimo intercambio de regalos 2002ZAPHIRY BONETTO
 
Collision Management-June-2014-Full Magazine Article
Collision Management-June-2014-Full Magazine ArticleCollision Management-June-2014-Full Magazine Article
Collision Management-June-2014-Full Magazine ArticleVenessa Di Vito
 
Multilenguaje en Drupal 8 y la iniciativa D8MI
Multilenguaje en Drupal 8 y la iniciativa D8MIMultilenguaje en Drupal 8 y la iniciativa D8MI
Multilenguaje en Drupal 8 y la iniciativa D8MIChristian López Espínola
 
Development of Indian Coast
Development of Indian CoastDevelopment of Indian Coast
Development of Indian CoastAmber Bhaumik
 
Punto vive digital plus
Punto vive digital plusPunto vive digital plus
Punto vive digital plusandres pabon
 
Muestra Con Tipo De Secc Final
Muestra Con Tipo De Secc FinalMuestra Con Tipo De Secc Final
Muestra Con Tipo De Secc Finalguest2e28de
 

Viewers also liked (20)

The Evolution of Marketing and Communication
The Evolution of Marketing and CommunicationThe Evolution of Marketing and Communication
The Evolution of Marketing and Communication
 
The Future of Marketing: Make Things People Want or Make People Want Things?
The Future of Marketing: Make Things People Want or Make People Want Things?The Future of Marketing: Make Things People Want or Make People Want Things?
The Future of Marketing: Make Things People Want or Make People Want Things?
 
Wharton sf marketing class david bell 12 03 12 - 12 02 12
Wharton sf marketing class david bell 12 03 12 - 12 02 12Wharton sf marketing class david bell 12 03 12 - 12 02 12
Wharton sf marketing class david bell 12 03 12 - 12 02 12
 
Why Mobile Marketing?
Why Mobile Marketing?Why Mobile Marketing?
Why Mobile Marketing?
 
5 Trends That Will Actually Revolutionize Digital Marketing
5 Trends That Will Actually Revolutionize Digital Marketing5 Trends That Will Actually Revolutionize Digital Marketing
5 Trends That Will Actually Revolutionize Digital Marketing
 
Mobile Advertising
Mobile AdvertisingMobile Advertising
Mobile Advertising
 
Master Mobile Marketing in 2012
Master Mobile Marketing in 2012Master Mobile Marketing in 2012
Master Mobile Marketing in 2012
 
The Evolution of Marketing
The Evolution of Marketing The Evolution of Marketing
The Evolution of Marketing
 
Online Branding
Online BrandingOnline Branding
Online Branding
 
APROFE NYC Survey Results
APROFE NYC Survey ResultsAPROFE NYC Survey Results
APROFE NYC Survey Results
 
Sustainability Assessment Report – Klean Kanteen
Sustainability Assessment Report – Klean Kanteen Sustainability Assessment Report – Klean Kanteen
Sustainability Assessment Report – Klean Kanteen
 
INDICADORES SOCIALES DE GESTIÓN COMUNITARIA
INDICADORES SOCIALES DE GESTIÓN COMUNITARIA INDICADORES SOCIALES DE GESTIÓN COMUNITARIA
INDICADORES SOCIALES DE GESTIÓN COMUNITARIA
 
Ultimo intercambio de regalos 2002
Ultimo intercambio de regalos 2002Ultimo intercambio de regalos 2002
Ultimo intercambio de regalos 2002
 
Collision Management-June-2014-Full Magazine Article
Collision Management-June-2014-Full Magazine ArticleCollision Management-June-2014-Full Magazine Article
Collision Management-June-2014-Full Magazine Article
 
Multilenguaje en Drupal 8 y la iniciativa D8MI
Multilenguaje en Drupal 8 y la iniciativa D8MIMultilenguaje en Drupal 8 y la iniciativa D8MI
Multilenguaje en Drupal 8 y la iniciativa D8MI
 
Ttt 1&2
Ttt 1&2Ttt 1&2
Ttt 1&2
 
Development of Indian Coast
Development of Indian CoastDevelopment of Indian Coast
Development of Indian Coast
 
Punto vive digital plus
Punto vive digital plusPunto vive digital plus
Punto vive digital plus
 
Muestra Con Tipo De Secc Final
Muestra Con Tipo De Secc FinalMuestra Con Tipo De Secc Final
Muestra Con Tipo De Secc Final
 
Motivasi bab2
Motivasi bab2Motivasi bab2
Motivasi bab2
 

Similar to Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, The Metaverse and Mobile Internet Trends

The Self Organizing Mobile Emo-Universe
The Self Organizing Mobile Emo-UniverseThe Self Organizing Mobile Emo-Universe
The Self Organizing Mobile Emo-UniverseYuri van Geest
 
20090323 Dcla Mderksen Communication In The Digitale Age Mobile
20090323 Dcla Mderksen Communication In The Digitale Age Mobile20090323 Dcla Mderksen Communication In The Digitale Age Mobile
20090323 Dcla Mderksen Communication In The Digitale Age MobileDigitaalCommunicatieLab
 
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)Yello Digital Marketing
 
Metaverse, Digital Marketing and the Future of the Web
Metaverse, Digital Marketing and the Future of the WebMetaverse, Digital Marketing and the Future of the Web
Metaverse, Digital Marketing and the Future of the WebYuri van Geest
 
Convergence of Mobile and Social Media 2010
Convergence of Mobile and Social Media 2010Convergence of Mobile and Social Media 2010
Convergence of Mobile and Social Media 2010Grant Fleming
 
Future trends in digital marketing
Future trends in digital marketingFuture trends in digital marketing
Future trends in digital marketingDigital Consultant
 
Current and future trends in digital marketing 2011
Current and future trends in digital marketing 2011Current and future trends in digital marketing 2011
Current and future trends in digital marketing 2011Digital Consultant
 
Tony Fish Canto Slideshare
Tony Fish Canto SlideshareTony Fish Canto Slideshare
Tony Fish Canto SlideshareTony Fish
 
Open Brand Summit: Kelly Mooney
Open Brand Summit: Kelly MooneyOpen Brand Summit: Kelly Mooney
Open Brand Summit: Kelly MooneyResource/Ammirati
 
The Mobile Future
The Mobile FutureThe Mobile Future
The Mobile FutureMintTwist
 
Direct Marketing And Mobile
Direct Marketing And Mobile Direct Marketing And Mobile
Direct Marketing And Mobile bemoko Ltd.
 
LBS and the evolution of mobile marketing
LBS and the evolution of mobile marketingLBS and the evolution of mobile marketing
LBS and the evolution of mobile marketingglenstraub
 
iPhones: Markets, Marketing, Development and research
iPhones: Markets, Marketing, Development and researchiPhones: Markets, Marketing, Development and research
iPhones: Markets, Marketing, Development and researchchrisvanaart
 
AVM_thinaire_mobilepayments
AVM_thinaire_mobilepaymentsAVM_thinaire_mobilepayments
AVM_thinaire_mobilepaymentsbarry bryant
 
Market Intelligence Solution - Knowledge Partnership, Mobile Communications
Market Intelligence Solution - Knowledge Partnership, Mobile CommunicationsMarket Intelligence Solution - Knowledge Partnership, Mobile Communications
Market Intelligence Solution - Knowledge Partnership, Mobile CommunicationsKnowledge360
 
Building an agency fit for the multi-screen world 2012
Building an agency fit for the multi-screen world 2012Building an agency fit for the multi-screen world 2012
Building an agency fit for the multi-screen world 2012tomchapman
 
Internet Marketing Circa 2000
Internet Marketing Circa 2000Internet Marketing Circa 2000
Internet Marketing Circa 2000Leigh Himel
 

Similar to Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, The Metaverse and Mobile Internet Trends (20)

The Self Organizing Mobile Emo-Universe
The Self Organizing Mobile Emo-UniverseThe Self Organizing Mobile Emo-Universe
The Self Organizing Mobile Emo-Universe
 
20090323 Dcla Mderksen Communication In The Digitale Age Mobile
20090323 Dcla Mderksen Communication In The Digitale Age Mobile20090323 Dcla Mderksen Communication In The Digitale Age Mobile
20090323 Dcla Mderksen Communication In The Digitale Age Mobile
 
Web20 Trends Updated
Web20 Trends Updated Web20 Trends Updated
Web20 Trends Updated
 
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
 
Metaverse, Digital Marketing and the Future of the Web
Metaverse, Digital Marketing and the Future of the WebMetaverse, Digital Marketing and the Future of the Web
Metaverse, Digital Marketing and the Future of the Web
 
Convergence of Mobile and Social Media 2010
Convergence of Mobile and Social Media 2010Convergence of Mobile and Social Media 2010
Convergence of Mobile and Social Media 2010
 
Future trends in digital marketing
Future trends in digital marketingFuture trends in digital marketing
Future trends in digital marketing
 
Current and future trends in digital marketing 2011
Current and future trends in digital marketing 2011Current and future trends in digital marketing 2011
Current and future trends in digital marketing 2011
 
Tony Fish Canto Slideshare
Tony Fish Canto SlideshareTony Fish Canto Slideshare
Tony Fish Canto Slideshare
 
Open Brand Summit: Kelly Mooney
Open Brand Summit: Kelly MooneyOpen Brand Summit: Kelly Mooney
Open Brand Summit: Kelly Mooney
 
The Mobile Future
The Mobile FutureThe Mobile Future
The Mobile Future
 
Direct Marketing And Mobile
Direct Marketing And Mobile Direct Marketing And Mobile
Direct Marketing And Mobile
 
LBS and the evolution of mobile marketing
LBS and the evolution of mobile marketingLBS and the evolution of mobile marketing
LBS and the evolution of mobile marketing
 
iPhones: Markets, Marketing, Development and research
iPhones: Markets, Marketing, Development and researchiPhones: Markets, Marketing, Development and research
iPhones: Markets, Marketing, Development and research
 
AVM_thinaire_mobilepayments
AVM_thinaire_mobilepaymentsAVM_thinaire_mobilepayments
AVM_thinaire_mobilepayments
 
Market Intelligence Solution - Knowledge Partnership, Mobile Communications
Market Intelligence Solution - Knowledge Partnership, Mobile CommunicationsMarket Intelligence Solution - Knowledge Partnership, Mobile Communications
Market Intelligence Solution - Knowledge Partnership, Mobile Communications
 
Building an agency fit for the multi-screen world 2012
Building an agency fit for the multi-screen world 2012Building an agency fit for the multi-screen world 2012
Building an agency fit for the multi-screen world 2012
 
Why OOH?
Why OOH?Why OOH?
Why OOH?
 
Online Trend 2014
Online Trend 2014Online Trend 2014
Online Trend 2014
 
Internet Marketing Circa 2000
Internet Marketing Circa 2000Internet Marketing Circa 2000
Internet Marketing Circa 2000
 

Recently uploaded

Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 

Recently uploaded (20)

Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 

Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, The Metaverse and Mobile Internet Trends

  • 1. A Perspective on Mobile Marketing Evolution, Marketing 2.0, Metaverse and Mobile Internet Yuri van Geest / SPRX Mobile
  • 2. Cross digimedia Yuri van Geest Innovation Emerce Marketing Sales Reddion HP yuri.typepad.com Mediakabel/ManyCast Nuon Marketingfacts Erasmus Univ. MIT Mobile Monday Amsterdam (MoMo) SPRX Mobile
  • 3.
  • 4.  
  • 5.
  • 6.
  • 8.
  • 9.
  • 10.
  • 11.  
  • 12.
  • 13.  
  • 14.
  • 15.  
  • 17.  
  • 18.  
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.  
  • 25.  
  • 26.  
  • 27.
  • 28.
  • 30. Mobile Growth Areas
  • 31. Physical Virtual Social/Connected Commercial Live Web
  • 32. Physical Virtual Social/Connected Commercial Social Web
  • 33. Physical Virtual Social/Connected Commercial Geo Web
  • 34.
  • 35. Physical Virtual Social/Connected (C2C) Commercial (B2C) Buddyfinder Nokia Sensor Presence (Hyves LBS, Twitter) Roomware LBS push advertisjng (banners, AdWords, rich media etc.) Payments (NFC) QR code + RFID + AR ads Physical computing Bluecasting Facebook Multiplayergaming Dating Chat Downloadable content Widgets Entertainment Mobile TV Mobile books Music SMS/MMS-marketing
  • 37. Physical Virtual Social/Connected (C2C) Commercial (B2C) Buddyfinder Nokia Sensor Presence (Hyves LBS, Twitter) Roomware Payments QR codes ads RFID/NFC Physical computing Bluecasting Facebook Multiplayergaming Dating Chat Downloadable content Widgets Entertainment Mobile TV Mobile Books Music SMS/MMS-marketing Mobile Internet Trends
  • 38. Physical Virtual Social/Connected (C2C) Commercial (B2C) Buddyfinder Nokia Sensor Presence (Hyves LBS, Twitter) Roomware Payments QR codes ads RFID/NFC Physical computing Bluecasting Facebook Multiplayergaming Dating Chat Downloadable content Widgets Entertainment Mobile TV Mobile Books Music SMS/MMS-marketing Authenticity due to Social C2C Filters
  • 39. Physical Virtual Social/Connected (C2C) Commercial (B2C) Buddyfinder Nokia Sensor Presence (Hyves LBS, Twitter) Roomware Payments QR codes ads RFID/NFC Physical computing Bluecasting Facebook Multiplayergaming Dating Chat Downloadable content Widgets Entertainment Mobile TV Mobile Books Music SMS/MMS-marketing Sweet Spot for Mobile Marketing Next 5 Years
  • 40.
  • 41.