Groupon rapidly grew into a global brand but faced challenges in effectively managing conversations across its many social media accounts and international markets. It implemented the Sprinklr platform to gain visibility into its 15 million global fans and 85,000 weekly inbound messages. This allowed Groupon to route messages to the appropriate teams, improve its response time, and understand conversations in different markets to refine its strategies. The unified social media management platform helped Groupon provide personalized and timely responses at scale across 48 countries.