New Zealand Digital Marketing Landscape
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The New Zealand Digital Landscape overview.
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New Zealand Digital Marketing Landscape
- 3. 3 HOW WE’RE CONSUMING OUR MEDIA. ONLINE TELEVISION EVERYTHING ELSE CINEMA VIDEO GAMES PRINT RADIO
- 4. The average Kiwi spends a whopping 2 hours and 15 minutes on the internet each day! 4SPITFIRE / DIGTIAL MARKETING AGENCY
- 5. 64% of the population own a smart phone and 42% of homes have a tablet. 5SPITFIRE / DIGTIAL MARKETING AGENCY • 80% use it to search for information • 66% use it for product information • 54% of the population are now shopping online
- 6. 85% of television viewers are using a second screen (browsing the internet) at the same time as watching TV. 6SPITFIRE / DIGTIAL MARKETING AGENCY
- 7. 7SPITFIRE / DIGTIAL MARKETING AGENCY AGE DEMOGRAPHICS ONLINE January 2014
- 8. 8SPITFIRE / DIGTIAL MARKETING AGENCY Decline in all media – Except digital
- 9. 1.66 million Kiwis watch TV/video online. 9SPITFIRE / DIGTIAL MARKETING AGENCY We can use digital marketing to target consumers with cost effective campaigns. We can measure the results and funnel consumers to sales outcomes. Leads = sales.
- 11. New Zealands online advertising spend increased 33% in 2013. 11SPITFIRE / DIGTIAL MARKETING AGENCY
- 12. 12SPITFIRE / DIGTIAL MARKETING AGENCY
- 13. SPITFIRE / DIGTIAL MARKETING AGENCY 13 Media spend increase v’s decrease 2013
- 14. Food & Beverages category have the largest spend in digital. 14SPITFIRE / DIGTIAL MARKETING AGENCY
- 15. 15SPITFIRE / DIGTIAL MARKETING AGENCY
- 16. 16SPITFIRE / DIGTIAL MARKETING AGENCY "With sophisticated consumers and a purchase cycle that is no longer linear, marketers who understand the strengths and capabilities of the different online channels alone and in combination will deliver results that knock it out of the ball park." Laura Maxwell-Hansen, IABNZ chair and general manager of Yahoo! New Zealand
- 17. Digital is forecast to significantly outperform TV, Radio, Newspapers, Magazines & Outdoor over the next 5 years, growing a further 9% a year 17SPITFIRE / DIGTIAL MARKETING AGENCY
- 19. 130,000 people are likely to engage with your brand for every million banner impressions. Display advertising click through rates average 0.13%. With a relevant and effective digital strategy this can be much higher. 19SPITFIRE / DIGTIAL MARKETING AGENCY
- 21. Over 2.4 Million New Zealanders are on Facebook. 21SPITFIRE / DIGTIAL MARKETING AGENCY 50% of those visit Facebook via a mobile device.
- 22. Social demographic SPITIFRE / NEVER OUTGUNNED 22 5% 6% 8% 12% 14% 55% 58% Instagram Pinterest Twitter Tumblr LinkedIn YouTube Facebook
- 23. SPITFIRE / DIGTIAL MARKETING AGENCY 23 Top 5 industries for Facebook users
- 24. That means nearly every Kiwi on Facebook ‘likes’ and ‘follows’ an FMCG brand! 24SPITFIRE / DIGTIAL MARKETING AGENCY
- 25. SPITFIRE / DIGTIAL MARKETING AGENCY 25 Top 10 New Zealand FMCG Brands on Facebook
- 26. SPITFIRE / DIGTIAL MARKETING AGENCY 26 Top 10 New Zealand Brands on Facebook
- 27. SPITFIRE / e n g a g e 27
- 29. 29 Connect people and brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. OUR MISSION. SPITFIRE / e n g a g e
- 30. Colin Proebstel CLIENT SERVICE DIRECTOR AND PARTNER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND PARTNER M 64 21 874 333 johnm@spitfire.co.nz 30 Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz