It's Word of Mouth 2.0, baby! Some insights - both intuitive and counterintuitive - that you can apply to your everyday business.

1. This isn’t your
grandfather’s
marketing.
(Or it totally, totally is.)
Spike Jones
Managing Director, Digital
Edelman

2. Hello.

3. Identity

4. Beliefs

18. Stay humble.

34. Beliefs.

35. Let’s recap.

36. ?% of word of mouth
happens offline

37. 90% of word of mouth
happens offline

38. Awareness
Credibility

39. WTF?

40. Bringing
community
back.

42. (Insert influencer
debate here.)

44. Everybody wants
to be a part of something
bigger than themselves.

45. I am a _______.

48. EGO INFO EMO

49. Round 2

54. MORE
truths about
Word of Mouth
Marketing

55. But first…

61. Share this post
with a friend.

65. It’s time to
become
fans of
your fans.
1

69. Ask not…

70. 1
Stand for
something bigger.2

74. Delight in
your
customer’s
surprise.
3

78. Help your
ideas spread.
4

81. Immediate
Visible

82. Immediate
Visible
Long-term
Invisible

83. There are
promises.
And there are
commitments.
5

87. To sum up.

88. 1. Become fans of your fans.
2. Stand for something bigger.
3. Delight in their surprise.
4. Enable ideas to spread.
5. Make commitments. Not promises.

90. Spike Jones
edelman.com
askspike.com
spike.jones@edelman.com
twitter: you’re on your ownphoto: jenn-wagner.com