Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Here’s how to tell if your startup is in the same boat and, if so, how your tech startup can effectively compete for new customers in the digital buyer’s journey. Learn why tech startups need a new go-to-market strategy for competing and winning new customers in the digital buyer’s journey, how to approach this paradigm shift with the right mindset and resources, and what realistically resourcing looks like. And if you’re serious about How Tech Startups Compete in the Digital Buyer’s Journey... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

1. How
Tech Startups
Compete in the
Digital Buyer’s
Journey

3. W O M A N I N M I D 3 0 ’ S
M A R R I E D W I T H T W O S C H O O L -
A G E D C H I L D R E N
W O R K E D A T T H I S C O M P A N Y F O R
F I V E Y E A R S
S T R U G G L I N G T O F I N D S O F T W A R E
T H A T H E L P S H E R C O M P A N Y ’ S
F I N A N C E T E A M S U P P O R T T H E I R
G R O W I N G I N T E R N A T I O N A L
C L I E N T B A S E
C O M P U T E R
S U P P O R T
C A R O L Y N

4. L O O K I N G F O R P O S S I B L E
S O L U T I O N S O N G O O G L E ,
L I N K E D I N , A N D Y O U T U B E
E N J O Y S L E A R N I N G A B O U T
D O I N G H E R J O B B E T T E R B Y
A T T E N D I N G W E B I N A R S W I T H
T H O U G H T L E A D E R S I N H E R
I N D U S T R Y
C O M P U T E R
S U P P O R T
C A R O L Y N
( C O N T ' D )

5. M A N I N H I S M I D 5 0 ’ S
M A R R I E D W I T H T H R E E G R O W N
C H I L D R E N
W O R K E D A T T H I S C O M P A N Y F O R
T W E N T Y Y E A R S
S T R U G G L I N G T O C O N N E C T W I T H
L E A D S T H R O U G H C O L D C A L L S , C O L D
E M A I L S , A N D C O L D L I N K E D I N
C O N N E C T I O N S
A C C O U N T
E X E C U T I V E
A L A N

6. C O M P U T E R S U P P O R T C A R O L Y N ’ S
C O M P A N Y I S O N H I S T A R G E T
A C C O U N T L I S T
C O M P U T E R S U P P O R T C A R O L Y N I S
L I K E L Y A N I M P O R T A N T
S T A K E H O L D E R I N T H E D E C I S I O N -
M A K I N G P R O C E S S
A C C O U N T
E X E C U T I V E
A L A N ( C O N T ' D )

24. HOW DOES YOUR TECH STARTUP COMPETE TO WIN NEW CUSTOMERS
IN THE DIGITAL BUYER’S JOURNEY?
LET ME KNOW IN THE COMMENTS.

27. Enroll in
Go-to-Market Strategy 101
(Free 7-Day eCourse)
www.gotomarket101.com