Casual games are becoming increasingly popular in Israel. A survey found that over 60% of Israeli internet casual game players are over 35, showing casual games appeal to all ages. Several new companies in Israel are exploring business models for casual games, including subscription and microtransaction-based games on mobile phones and skill-based games. While the Israeli casual game market is still developing, it shows promise as casual games are highly relevant to Israeli players.

1. Casual Games in Israel The Israeli Casual Game Market - Recent Developments Dudi Peles, CTO & Co-Founder QuizArt Yuval Bayrav, Senior Editor Vgames.co.il Program in Science, Technology & Society, Bar Ilan University April 2008

14. Casual Games vs Hard-Core Hard-Core Casual Characteristic 18-35 years old males, <15% of population All ages, male and female, 100% of population Demographics Home Home, work, on the way… Where Play Exploration, stimulation, adrenaline rush Fun, relaxation, escape Why Play 20 minutes – 2 hours to complete level 5-15 minutes to complete level Play Time Game consoles, hi-end PC PC, Mac, TV, Phone, inexpensive console Platform $30-$60 Free - $20 Game Price

24. The Israeli Casual Gamer Based on an online survey of >10K players 51% 49% 62% 38% Female Male Over 35 Under 35 25% 75% 31% 69% Female Male Over 35 Under 35