Planning to sell your brand on Social Media? Struggling with Social Selling on Twitter? These 15 tips can make your life easier. Adapt, practise, be consistent and see the magic.

16. 11. DON’T OVERSELL. USE
50/20/20/10 FORMULA.
• Overselling is selfish and a turn off. It makes it all about you — when it
should be about them. And while it’s true that many people follow brands
and small businesses on Twi@er because they like to receive discounts and
hear about special offers, no one wants a steady diet of that.
• One simple formula that works really well with regard to posCng on
Twi@er and all social media is:
• 50% Educate
• 20% Inspire
• 20% Sell
• 10% Keep it personal.
• Why? Because if you educate and inspire people, then you have a chance
of moCvaCng them, making a quality connecCon and eventually selling
them something you offer that can help them. Share your opinions on
Global movies, trending topics, your personal opinions on professional
events.

17. 12. Direct Pitch – Yes or No?
• No! Not a great idea at all.
• Twi@er is to build relaConship.
• Direct Pitch only when they already know you!
• Direct Pitch when you observe an opportunity.
Once you connect, don’t immediately bombard them with pitches. Instead, read
their profiles, get to know them and iden<fy their needs.
When you’re ready to approach someone directly, do it privately.
“A pre-scheduled call is oCen a great tool, but even a private message or e-mail can
be a first step where you specifically reference what you’ve learned about that
person through your interac<ons [on social media]. Then you don’t feel like a pushy
salesperson but rather a friend with a specific solu<on.” – Forbes!

18. 13. AcCvate Listening
Brand Based Listening
• Ramco
• Ramco Systems.
• @RamcoSystems
• Product Names: Example:
Empsense
CompeCtor Based Listening
• List down compeCtors.
• List down compeCtor products.
• Observe @YourCompeCtor for direct
queries raised to them.
• Observe #YourCompeCtorCS
Industry Based Listening
• Relevant hashtags.
• Keywords.
Need Based Listening / Buying Signals
• ‘anyone recommend’ or ‘any advice on’
with suffixes to idenCfy those looking for
immediate assistance.

19. 14. Use Quora to IdenCfy PotenCal
Prospects
• Your prospects might raise
quesCons on Quora if not
on Twi@er.
• IdenCfy them, answer their
quesCons.
• Map them on Twi@er.
• Remind them of the
answer you made.
• Ask them more quesCons.

20. 15. Promote Your Twi@er Presence
Extensively
• Through your email signature.
• Through your business card.
• Through your presentaCons.
• At the expo.
• At a conference.
• In the Collaterals.
• In the blogs wri@en by you.
• Cross Channels (Facebook,
LinkedIn)

21. 1. echoVME will measure the twi@er profiles aker 7
days in terms of
- Bio
- Following (Relevance)
- Followers Acquired (Relevance)
- Tweet AcCvity (including likes/retweets)
2. echoVME will publish a leaderboard based on the
same – Ramco Tweet Champs.
3. The Top 3 Tweet Champs would be awarded special
prize.

22. § www.soravjain.com
§ www.echovme.in
§ sorav@echovme.in
§ 9791134451
§ Linkedin.com/in/soravjain
§ Twitter.com/soravjain