Pop Goes the Library: PR Tips & Tricks to Connect With Your Whole Community
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If you buy it, will they come? What do you do with the popular materials your patrons request? Get serious about marketing and promoting your pop culture collections! Learn about internal as well as external marketing, create a PR campaign for local stakeholders, and develop & execute a pop culture advocacy plan to make your collections and programs really POP @ your library! Sophie Brookover, Eastern Regional Senior HS, Voorhees, NJ and Elizabeth Burns, NJ State Library for the Blind & Handicapped, Trenton, NJ
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Pop Goes the Library: PR Tips & Tricks to Connect With Your Whole Community
- 1. Pop Goes The Library Public Relations Tips & Tricks to Connect with Your Whole Community NJLA Conference April 29, 2009 www.popgoesthelibrary.com
- 3. Your Pop Mavens Sophie Brookover Elizabeth Burns
- 4. Where To Find This Talk www.slideshare.net/sophiebiblio/
- 5. Why Pop Culture? • It’s a way into your patrons’ lives • It’s a lure into the library • It’s a path to being indispensable!
- 6. What Is Pop Culture?
- 7. Pop Culture = Whatever people in your community are talking, thinking, and reading about.
- 8. But.... Do they know they can get it at the library?
- 9. Marketing http://www.flickr.com/photos/kpwerker/2542128140/ Used under a Creative Commons License
- 10. Marketing: Fine Tuning http://www.flickr.com/photos/crashmaster/3344052447/ Used under a Creative Commons License
- 11. Internal Marketing: Who? • Library Board • Library Staff • Volunteers
- 12. Internal Marketing Workshop for Staff
- 13. External Marketing: Who? • Customers: Past, Present, Future • Government Representatives • Media
- 14. External Marketing http://www.flickr.com/photos/fornal/522011152 Used under a Creative Commons License
- 15. PR Campaign
- 16. PR Campaign • For the media • On your website • In-house
- 17. PR Campaign Toolkit http://www.flickr.com/photos/petermartinhall/2905767476/ Used under a Creative Commons License
- 18. And now, some really awesome examples.
- 20. Teen Read Week
- 25. Tell Us Your Story solvinglifesproblems.org
- 28. Advocacy = Good Storytelling http://www.flickr.com/photos/khrawlings/3361416526/ Used under a Creative Commons License
- 29. Know Your Audience http://www.flickr.com/photos/londonpubliclibrary/3007465359/ Used under a Creative Commons License
- 30. Know Your Audience http://www.flickr.com/photos/anikarenina/3434226405/ Used under a Creative Commons License
- 31. Know Your Audience http://www.flickr.com/photos/travelinlibrarian/140887735/ Used under a Creative Commons License
- 32. Be Brief http://www.flickr.com/photos/monster/466981669/ Used under a Creative Commons License
- 33. Be Memorable http://www.flickr.com/photos/21560098@N06/3457719386// Used under a Creative Commons License
- 34. Practice! http://www.flickr.com/photos/matthijs/1468751579/ Used under a Creative Commons License
- 35. Bonus! 7 Newish Trends To Look Out For
- 38. 3. Library-Created Job Search Resources http://tinyurl.com/cb54wr
- 39. 4. Show Our Value snapshot.njlibraries.org
- 40. 5. Phone As Computer http://www.flickr.com/photos/sophiebiblio/3484726202 Used under a Creative Commons license
- 41. 6. Comic Books & Education http://www.flickr.com/photos/mysapl/2515952807/ Used under a Creative Commons license
- 42. 7. The New Frugality http://www.flickr.com/photos/caninegirl/3166004863/ used under a Creative Commons license
- 43. Thank You! Stay in Touch! Sophie Brookover sophie.brookover@gmail.com Elizabeth Burns lizzy.burns@gmail.com www.popgoesthelibrary.com
Editor's Notes
- Bring users in "gets your community to use the library"
- One size fits all is for t-shirts
- Staff: Director Management Librarians Library Assistants Pages
- Why this initiative? How to promote? Training Staff suggestions Staff contributions Brainstorm outreach Initial training Part of staff meeting Virtual Participation
- Remember that staff workshop? Repurpose it into a public program, with displays, signage, and talking points galore.
- Positive headlines Positive public opinion
- For media: One Press Release One Paragraph One Sentence FAQ For Website: FAQ Online Resources Catalog In-house: Displays Workshops Programs Signage Maps Raffles Events
- Buttons Material Booklists Bookmarks Fliers Press Release Contact Information Handouts Pencils Newspapers Beyond Press Releases Articles Columns Magazines Websites Radios TV