17. Definition: Buzzmarketing captures the attention of consumers and the media to the point where talking about your product, brand or company becomes entertaining, fascinating, and newsworthy.
21. The first rule The first rule of marketing is to have a great product. Policing your product is essential to buzz. It’s the lifeblood of buzz. You need to delivery a product or service that people will go out of their way to talk about. Without all that, you have no buzz.
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23. Why word-of-mouth works well? REASON #1: undivided, face-to-face attention REASON #2: credibility REASON #3: reducing the cost of experiment
24. Create a buzz in the media Newspaper is a business where the name of game is to delivery high-quality stories of interest and, ultimately, increase the number of papers sold.
30. Maxim 1: Be Honest The foundation of creativity Bear in mind, be honest to yourself! It’s always easier to cheap yourself than doing hard job.
31. Maxim 2: Be Courageous Demand creativity of yourself Rule number one is, if you want big ideas, be prepared to be uncomfortable. If you’re comfortable, it’s too vanilla. Just remember, if you’re pleasing everybody, your stuff will look like everybody else’s, and you’ll be invisible.
32. Finding the right consumer insight is the foundation of success Maxim 3: Understand Your Consumer Firsthand
33. Well design every single touch point Maxim 4: Pay Attention to Details
34. Marketing and advertising can be exciting and fun but creating word-of-mouth buzz is draining, demanding and frustrating. Maxim 5: Swing the Bat Often
35. People want to be entertained and engaged—not sold to. Ads get impressions, but content gets attention (or even make connections) Maxim 6: Creative Content, Not Advertising