Somidh Das

68 Followers

1 SlideShare 68 Followers 79 Folgens

1 SlideShare 68 Followers 79 Folgens

Over 13 years of experience in ITES with more than 8 years in B2B Marketing • Oversee Campaign Execution, Lead Generation, Lead Nurturing and Demand Creation Programs in Salesforce.com, Marketo and Pardot • Perform Analytics on the Campaigns to help demonstrate success to include Segmentation and targeting as scoped on a project basis • Work with Onshore Marketing Managers to define Metrics; Measure, Track, Analyze and regularly Report on the effectiveness of overall Campaign performance

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Demand - Lead Generation Best Practices

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Over 13 years of experience in ITES with more than 8 years in B2B Marketing • Oversee Campaign Execution, Lead Generation, Lead Nurturing and Demand Creation Programs in Salesforce.com, Marketo and Pardot • Perform Analytics on the Campaigns to help demonstrate success to include Segmentation and targeting as scoped on a project basis • Work with Onshore Marketing Managers to define Metrics; Measure, Track, Analyze and regularly Report on the effectiveness of overall Campaign performance

demandgen leadgen database marketing buyer persona lead generation demand generation