Everyone who are online also have an online personal brand. Everything you share, comment on and associate yourself with is part of your brand.

1. How to become an authority online -
the importance of
personal branding

2. Twitter @Soffi_Propp
Instagram @SofieSandell

3. Twitter @Soffi_Propp
Instagram @SofieSandell

4. Twitter @Soffi_Propp
Instagram @SofieSandell

5. Twitter @Soffi_Propp
Instagram @SofieSandell

6. Twitter @Soffi_Propp
Instagram @SofieSandell

7. Twitter @Soffi_Propp
Instagram @SofieSandell

8. Twitter @Soffi_Propp
Instagram @SofieSandell

9. Twitter @Soffi_Propp
Instagram @SofieSandell

10. Twitter @Soffi_Propp
Instagram @SofieSandell
Who is a leader you admire?
How do they behave?"
What makes them stand out?

11. Twitter @Soffi_Propp
Instagram @SofieSandell
What is your expertise, interests, passion? "
What make you annoyed and angry?"
- Write down at least 20 things -

12. Twitter @Soffi_Propp
Instagram @SofieSandell
What leaders do
!
They do things first - often trendsetters "
!
They share their thoughts and ideas with others "
!
They listen to peers, friends, customers & colleagues "
!
Constantly learning "
!
They know how innovation works

13. Twitter @Soffi_Propp
Instagram @SofieSandell
Digital leaders creates and shares
stories"
How many stories do you have inside you? "
Can you share your desire to change
something by using social media better? "
Do you have the guts and are you persistent
enough to write every week?

14. Twitter @Soffi_Propp
Instagram @SofieSandell
Overcome writers block "
1. We all have it! Some people ignore it and do things anyway. "
2. Read what other thought-leaders are sharing. "
3. If you are not inspired. Nobody else will be either. Find your passion. "
4. You will find your flow when you are convinced by your arguments. "
5. Use facts and stats. That make you think further. Always hyperlink the reference. "
6. Your authority will come when you know what you are talking about. Do your homework
first!"
7. Connection and empathy is everything. Without that you can’t inspire anyone. "
8. Always challenge yourself. "
9. To lead and share opinions is sometimes painful. "
10. Use your friends as sounding boards. Then write down your thoughts. Make what you
write easy to understand.

15. Twitter @Soffi_Propp
Instagram @SofieSandell
Your online profile
5) Leader - are you creating content that others are
commenting on, sharing and are you starting
discussions?
4) Contribution - are you contributing to discussions,
helping people, sharing relevant content?
3) Presence - are you exploring the online platforms?
2) Profile - what shall you write about yourself?
1) Platform - where shall you be online?

16. Twitter @Soffi_Propp
Instagram @SofieSandell
You have to sound and smell different
to be noticed.

17. Twitter @Soffi_Propp
Instagram @SofieSandell
Please connect online!!