Advanced Digital Marketing: How investing in paid marketing can grow your business faster than ever.

1. Advanced Digital Marketing
How investing in paid marketing can
grow your business faster than ever.

2. ● Exit clause - leave whenever you want.
● Questions encouraged - stop me anytime.
● Just observe - sit out interactive exercises.
● Your presentation - take notes, photos, etc
Agreement

3. 1. New business from paid Marketing.
1. Be able to estimate campaign costs.
1. Pick the right paid channel for you.
Objectives

4. To-do
Tell your neighbor your #1
Marketing problem.

5. Me

6. Digital

7. Uh-oh

8. To-do
Look at 1 post per week and
see if reach is declining.

9. History

10. History

11. History

12. History

13. Today

14. Goal

15. To-do
Agree to an amount you will
pay to acquire customers.

16. Effective

17. Rules

18. Strategy
Channel Cost Conversion Volume
Channel A $7 8% 1,000
Channel B $10 10% 50
Channel Z $0.09 3% 20,000

19. Targeting

20. Customers

21. To-do
Ask 10 customers where
they hangout online.

22. Tip!
Stay small and don’t battle
the big advertisers.

23. Example

24. Example

25. Tip!

26. Tip!

27. Channels

28. Test

29. To-do
Create 1 paid campaign for
each channel.

30. Google

31. Facebook

32. LinkedIn

33. Twitter

34. Offers

35. Context

36. Action

37. To-do
Brainstorm 1 offer that will
work for each channel.

38. Tip!
Have a page for each
specific campaign.

39. Example

40. Tip!
Ad content order of
importance:
1. Image
2. Headline
3. Offer

41. Example

42. Recap

43. 1. New business from paid Marketing.
1. Be able to estimate campaign costs.
1. Pick the right paid channel for you.
Objectives

44. Playbook
1. Look at 1 post and track organic reach
2. Find the amount you will pay for
customers
3. Ask 10 customers where they go online
4. Create 1 paid campaign for each channel
5. Brainstorm 1 offer for each channel
6. Put it all together!

45. Q&A

46. Thank you!
trevor@socialtables.com
@trevorhlynn
www.socialtables.com