Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.
2. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
How to use this report template
Use this template to track metrics used in the Social Media ROI Framework. All the
charts are created in Excel and you’ll need to track the numbers in there before
copying and pasting charts for each new report.
The report can be compiled weekly, fortnightly, monthly or even quarterly. It can be
adapted to report on the other social channels since the Social Media ROI
Framework is channel agnostic.
Don’t forget, if your online conversion point is not e-commerce, you will need to
remove the Revenue metric.
10. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
About KPIs
This report uses the following KPIs to assess performance week on week against historical
performance and against competitors:
=
Likes + Comments + Shares
Posts
Page Fans
x 100
=
(This period – Last period)
Last period
x 100
=
Clicks on links
Posts with links
Page Fans
x 100
=
Number of conversions
Clicks on links
X 100
=
Revenue generated
from social posts
Calculation
Engagement
Rate
(ER)
Community
Growth Rate
(CGR)
Click
Through Rate
(CTR)
Reach
Conversion
Rate
(CVR)
Revenue
= benchmarked competitively
& historically
= benchmarked historically
KPI
=
Number of unique
people who saw our
content
11. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
Automate your reporting
Social Status can automate your reporting saving countless hours.
Sign up for your free account here:
http://socialstatus.io
You can upgrade to PRO anytime and track up to 10 Facebook pages
for just $49 /month.