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Social Media Strategy and Planning Ogilvy on: Travel and Social Media

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Social Media Strategy and Planning


Digital Influence Strategy: We create rapid yet comprehensive social media
strategies to drive online word of mouth and community engagement in measureable,
scalable and lasting ways.



Each Digital Influence Strategy includes 3 deliverables


Conversation Map: A comprehensive survey of what
and where people are discussing specific brands and
related topics online. This tells us where we can engage
with people authentically.


Influencer Audit: A focused survey identifying the most
important influencers across all social media to understand
which individuals and affinity groups may help us.


Engagement Plan: A concrete and executable strategy
for getting influencers to drive both action and opinion.

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