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Using Social Media to “Spread Ogilvy on: Travel and Social Media



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Using Social Media to “Spread the Word”!

Every page on the microsite included a ‘Spread the word’ box that
allowed users to share the campaign with friends through various
social media channels with just the click of a button.

These buttons were formatted so that they would automatically
populate the message field with a pre-designed message, and this
allowed users to help spread the campaign through channels like
Facebook, Twitter, Digg, Delicious and MySpace; greatly increasing
the pre-event buzz without a lot of extra effort.

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