Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Loading in …3
×
32 of 62

Using Social Media to “Spread Ogilvy on: Travel and Social Media

240

Share

Download to read offline

Using Social Media to “Spread the Word”!




Every page on the microsite included a ‘Spread the word’ box that
allowed users to share the campaign with friends through various
social media channels with just the click of a button.

These buttons were formatted so that they would automatically
populate the message field with a pre-designed message, and this
allowed users to help spread the campaign through channels like
Facebook, Twitter, Digg, Delicious and MySpace; greatly increasing
the pre-event buzz without a lot of extra effort.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

×