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From that box, users were Ogilvy on: Travel and Social Media

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From that box, users were able to follow the
account, message the account directly, or see
the history of “Day In The Cloud” tweets.

Each tweet that @DayInTheCloud sent out
included the #DayInTheCloud tag. Users were
also encouraged to use that tag so that
everyone could easily follow along with the
conversations that were occurring about the
campaign.




Users could tweet out their score after finishing the challenge, and
each one of those tweets were tagged with #DayInTheCloud to help
increase social sharing of the campaign.

The Twitter account was used both for conversation and for
broadcasting. Its functioned to answer questions, provided updates,
gave hints and linked out to other blogs that were covering the event.
This allowed the Twitter account to be interactive.

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